What Is GEO (Generative Engine Optimization)?
Somebody at a networking breakfast mentions that their competitor keeps showing up in ChatGPT. Then a cold email lands in your inbox selling “AI search optimization” for a suspiciously round monthly fee. Then your marketing person says GEO in a meeting, short for generative engine optimization, and everyone nods along like they’ve known what it […]
Case Study: SEO and GEO for a Renovation Company (4X Leads, 24X AI Visibility)
This case study on SEO for renovation companies shows how a bathroom and kitchen renovation business with a showroom quadrupled its leads, grew on-site sales by 150%, and became one of the answers AI search gives homeowners. Industry: Home Renovation, Bathroom & Kitchen, Showroom Retail Services: SEO, GEO, Digital PR, Content Strategy, Link Building, Conversion […]
How to Get Onto the Best in Town Lists That AI Keeps Citing
Ask ChatGPT for the best physiotherapist in your city and watch where the answer comes from. Almost never the clinics’ own websites. It pulls from a local magazine’s annual roundup, a Reddit thread from eight months ago, a Yelp category page, maybe a “top 10” post from a neighborhood blog nobody in the industry has […]
