Montreal Google Ads management that brings in customers

Google Ads is Google's advertising platform. You choose the searches, audiences or placements you want to appear for, set a budget and bid, and Google runs an auction every time someone searches. Your position depends on your bid and your quality score, which reflects how relevant your ad and landing page are. You pay when someone clicks. Done well, it puts your business in front of people at the exact moment they are looking for what you sell.

PPC stands for pay per click, the pricing model where you pay for clicks rather than for impressions. Google Ads is the biggest PPC platform, so in Montreal "PPC management" and "Google Ads management" usually mean the same thing. Microsoft Ads, and paid social on Facebook, LinkedIn and TikTok, are also PPC in the broad sense, and we manage those too.

Search ads are the text results at the top of Google for a search you choose. Shopping ads are the product tiles with images and prices, fed from your product catalogue. Performance Max runs across all of Google's placements from one campaign using your assets and goals. Display ads are the banners on websites and apps, mostly used for remarketing and awareness. YouTube ads are the video ads before and during videos. Most accounts use two or three of these, chosen by what the business sells and who it sells to.

Usually, if the economics work: a customer has to be worth more than it costs to win one. For most local service businesses and stores in Montreal, that is the case once the account is built properly and tracked honestly. The free assessment is where we look at your numbers and your market and tell you whether it makes sense before anything is spent.

Campaigns can be live within days of the plan being approved, and the first leads usually arrive in the first week. Getting to a stable, efficient cost per lead takes longer: tracking and structure are settled in the first two to four weeks, and meaningful improvements in cost per lead or return usually show in the first 30 to 60 days as the search term data comes in and the bidding learns.

It depends on your market, how competitive the searches are and what a customer is worth to you. Our clients range from a few thousand dollars a month to six figures. On the assessment call we look at the clicks available in your category and what they cost in Montreal, and recommend a starting point that can produce enough data to learn from. Starting too small is the most common reason accounts never get off the ground.

By leads, calls, booked appointments and sales, and what each one cost, tracked in Google Ads and Google Analytics 4 with call tracking in place. Clicks and impressions are reported too, but they are not the goal. For ecommerce we track revenue and return on ad spend by product and campaign.

Yes, and it is usually the first thing we do. We set up or repair Google Tag Manager and Google Analytics 4, add call tracking, define each conversion properly, turn on enhanced conversions and, where sales close offline, import them back into Google Ads so the bidding learns from real customers. Then we check it regularly so it does not quietly break after a site change.

If you serve customers in Quebec, almost always. The two audiences search differently, and in many categories the French auction has fewer competitors and cheaper clicks. We build separate campaigns, ads and landing pages for each language rather than translating one into the other, and we report them separately so you can see which brings the better leads.

Yes. Campaigns can be targeted by city, borough, postal code area or a radius around your location, with bids raised or lowered by area based on results. For a business that serves the West Island but not the East End, or Laval but not the South Shore, that is one of the first settings we fix.

Local Services Ads are the "Google Screened" or "Google Guaranteed" listings that appear above the regular ads for local service searches, and you pay per lead rather than per click. They are available in Canada for a growing list of categories, mostly home services and professional services, subject to Google's background and licence checks. We handle the application and manage them alongside your Search campaigns.

Yes. Many of our clients are in Montreal, Laval and the South Shore. Many others are across Quebec, Canada, the United States and Europe, including companies we have never met in person. Everything runs by video call, email and shared reporting, so distance has never been an issue.

Strategy and account structure, conversion tracking setup, campaign builds across Search, Shopping, Performance Max, YouTube, Display and Local, ad copy and assets in English and French, landing page work, weekly optimization, monthly reporting and a review call with the specialist who runs your account. Ad spend goes directly to Google from your own account.

No. We do not lock clients into contracts. We do recommend planning on at least three to six months, because the first month or two is spent gathering data and stabilizing the account, and the efficiency gains come after that. You see the plan and the expected timeline up front, and you continue because the results make sense.

You do. We work inside your own Google Ads account through our manager account, so the campaigns, the data and the history stay with you. If you ever leave, you keep everything. Agencies that build campaigns in their own accounts and hold them hostage are a big reason businesses end up starting over.

Yes, and we prefer to. An account with history has data Google's automation has already learned from. We audit it, fix tracking, then restructure in stages, keeping what works and replacing what does not, so performance improves without the reset that comes from pausing everything and rebuilding.