Attracting your first client is pivotal for any business, especially in the digital age. How do you make your mark in a sea of competitors? The key lies in harnessing the power of SEO (Search Engine Optimization). By implementing intelligent SEO tactics, you can increase your visibility, build your brand, and attract your ideal clients.

In this guide, we’ll walk you through the steps you need to take to draw in your first client using SEO.

Identifying Focus Keywords: Your First Step to Visibility

The foundation of effective SEO is identifying the right focus keywords. These are the terms and phrases your potential clients are typing into search engines.

To find these golden keywords, think like your client: what are they searching for? Tools like Google Keyword Planner can help in this process. It’s not just about high-traffic keywords; relevancy is critical.

Optimizing Your Website: A User and SEO-Friendly Approach

Once you have your keywords, it’s time to optimize your website. This involves naturally incorporating your focus keywords into your site’s content, meta tags, and URLs. However, remember that your website’s usability is just as important.

A well-structured, fast-loading website ranks better and provides a better user experience.

Building Links: Establish Authority and Trust

Link building is a crucial aspect of SEO. It’s about getting other reputable websites to link back to yours. This not only drives traffic but also boosts your site’s authority in the eyes of search engines.

Start with local directories, industry-specific forums, and consider guest posting on relevant blogs. Remember, it’s about quality, not quantity.

Adding Content: The Power of Regular, Valuable Content

Content is king in the world of SEO. Regularly adding valuable, relevant content to your website keeps it fresh and engaging for both search engines and visitors. This could be through blog posts, white papers, or case studies.

Each piece of content is an opportunity to use your focus keywords and attract potential clients.

Optimize for Conversion: Turn Visitors into Clients

Attracting visitors is one thing, but converting them into clients is another. Your website should be designed with conversion in mind. This means clear, compelling calls to action, easily accessible contact forms, and persuasive copy.

Ensure your website guides visitors naturally towards making an inquiry or purchase. Explore our range of services to see how we can help optimize your website for conversion.

Measuring and Adjusting: The Continuous Journey

SEO isn’t a set-and-forget strategy. Regular analysis and adjustments are essential. Use tools like Google Analytics to track your website’s performance.

Which keywords are bringing in traffic?

Which pages have the highest conversion rate?

Continuously refining your strategy based on this data is critical to long-term success.

Free Assessments and Expert Guidance

Embarking on your SEO journey can be daunting, but you don’t have to do it alone. Take advantage of free resources like our free 30-minute consultation or get a free assessment to understand where your website stands and how it can be improved.

Conclusion

Attracting your first client through SEO is a strategic process that involves identifying the right keywords, optimizing your website, building links, adding valuable content, and ensuring your site is designed to convert visitors into clients.

It’s a continuous journey of measuring, adjusting, and staying updated with SEO trends. With the right approach and expert guidance, you can harness the power of SEO to grow your business and achieve your goals.

Schedule Your Free SEO Consultation

Remember, the world of digital marketing is ever-evolving, and staying ahead requires dedication and a willingness to adapt. Start your journey today, and take the first step towards attracting your first client through intelligent SEO tactics.

 SEO HACKS TO DRIVE TRAFFIC TO YOUR CLINIC’S SITE

Search engine optimization is crucial to the success of your website and, therefore, your clinic. The way patients find a doctor today has completely changed from 15 years ago. The majority of patients start their search for a doctor online. In fact, a reported 86 percent of patients conduct an online search before booking an appointment.

The simple truth is this: Your clinic’s online presence matters. You’re missing out if you’re not taking the steps to ensure your site has the best chance of being seen. SEO will get eyes on your site and patients into your clinic. The following SEO hacks will help you do just that. Full disclosure, these “hacks” are simply efficient ways to implement SEO and are in no way gray- or black-hat techniques.

Harness the Power of Video

If you had to guess the second-largest search engine in the world, what would your answer be? Bing? Yahoo? You’d be close, but wrong. YouTube receives over 3 billion searches per month. You should definitely be leveraging the platform to drive traffic to your site.

A clinic YouTube channel is a great way to supplement your site’s original content while also adding value to the user experience. The useful information you can give to potential patients is nearly unlimited. Not only will you deliver great informative content, you’ll have the chance to have your videos indexed on YouTube and within Google search results, which will drive traffic from two huge sources.

Combine JavaScript Tags

Various sites, like Google Analytics, Google+, and Twitter, request to install JavaScript code onto your site to power certain processes. While some of these functions have their usefulness, each one that you install pulls down your site speed. Slower speeds are horrible for SEO and cause your site to take hits with the search engine algorithms.

You can prevent loading time issues by using the free Tag Manager tool from Google. Instead of having your site deploy each snippet of code by itself, enter the code snippets into the tag generator. The tool will give you a uniform, site-wide tag that will deploy the individual JavaScript snippets. Your load times will drastically decrease compared to when your site had to fire each snippet off individually.

Utilize Social Media to Stay Ahead of the Curve

Be sure to monitor social media platforms and forums specific to the medical field. If you see a topic of discussion that constantly seems to be trending, incorporate this conversation topic in your site’s content and blog. This is an excellent way to do keyword research.

Picking up on these conversational trends will boost your site in multiple ways. Being out front of a hot topic or question will help you rank for that particular phrase. By having answers to questions that everyone is asking, you’ll also take steps towards becoming an authority in your field. By keeping your ear out for trending conversations on social platforms, you’ll be well in front your competitors in ranking, in site traffic, and as a thought leader in your field.

Get Rid of the Huge Pictures

Your high-resolution images may be hindering your SEO efforts. Large pictures can drastically slow your page’s loading speed. This not only puts a big dent in your search rankings but also tanks the user experience. No one wants to sit and wait forever for your site to load.

You’ll want to be sure your images are solid in quality, have the correct aspect ratio, have decent resolution, and are the right size to be compatible with various devices. If you’re having trouble spotting large image files that are slowing your load time, use a tool like https://tools.pingdom.com. It will check the files sizes of all the elements on your site and identify any that are unnecessarily large.

Don’t Neglect Your Meta Description

Many digital marketers seem indifferent to their meta descriptions. Since they think the meta description isn’t factored into Google’s algorithm, they haphazardly throw in some characters and move on. Don’t make this mistake for your clinic’s website.

It’s true, Google does not take meta descriptions into account for ranking purposes, but they’re still extremely important. This is the space you get to include your call to action and entice clicks with powerful language, which does affect your rankings. Take the opportunity to write a persuasive, creative description and watch the clicks roll in.

If you thought SEO was just for e-commerce sites, you’ve been missing the mark. Your potential patients are out there, turning to the web in droves to decide which clinic to visit. Take full advantage of the opportunity to optimize your site so that you’ll be there at the top of the results page when they’re ready to click.

GROWING TRENDS IN THE SEO INDUSTRY

Search Engine Optimization has long been amongst the best and most effective ways to market a business online. In case you don’t already know, SEO is a process by which you can optimize your website in a certain way so that Google shows it amongst its top results. This is a sure way to increase your brand identity and drive traffic to your webpage.

Modern Day SEO

Just like everything else, SEO trends are changing with advances in technology and changes in Google’s algorithm. Today’s online world is not simple comprised of websites that provide you with information and nothing else. Most of today’s web is filled with websites integrated with social media platforms, and online business owners would do well to remember the importance of these websites in order to understand the meaning of real organic SEO in this era.

Social Media is not enough

Simply integrating social media into your digital marketing campaign is not enough to get your website awarded with amazing rankings, if done alone. Here are some growing SEO trends that you should keep in mind when trying to build an online following.

Create Content that is Audience-Aware:

This is an important part of modern SEO which has proven itself to be very effective. Creating content that is focused on the interests of a targeted audience is the first step any online business should take. This leads to content that is catchy and interesting for the specific portion of the population you want to sell your product or service to.

Social Presence is appreciated by Google, Use It:

After seeing the number of people actively using social media, Google has started giving better rankings to websites with social media integration or an online presence on a social media network.

Build Your Brand Before You Build Links:

Most people tend to take advantage of the power of link building for their SEO but they forget the fact that in order to drive true traffic to your website, you need a strong brand presence as well. So make sure that you give something concrete and interesting to the people when using links from other websites, otherwise they won’t be compelled to click on the links anyway.

Optimize Your Business for Mobiles As Well:

The amount of mobile phones being used daily is growing exponentially. Smartphones have made it possible to do anything a computer can do, but when you are on the go, and online businesses need to know that. If your website isn’t optimized for mobile use, you might lose a lot of potential traffic. Having a mobile version of your website built, or redesigning your website to be responsive is the solution for this.

Blog to Fulfill Needs, Not to Stuff Keywords:

There are two types of blogging. One makes use of unethical SEO practices like adding unnecessary keywords to the content just so that people will see your site in search results. The other one, which is ethical, as well as more efficient, is to  write content based on users needs that must be fulfilled. This will turn your content into something that is interesting and that actually provides the reader with helpful information.

We can easily see that the concept of Search Engine Optimization has evolved quite a bit with the increase in online traffic. People use the internet every day, and they are getting smarter about it. The old methods of SEO just don’t work as well as they used to and this has also led to SEO being more expensive than it used to be. The evolving trends of SEO need to be understood by marketers so that they can create engaging content for the user that, with the help of social presence and link building, can lead to a much more successful campaign.