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5 SEO Hacks to Drive Traffic to Your Clinic’s Site

 SEO HACKS TO DRIVE TRAFFIC TO YOUR CLINIC’S SITE

Search engine optimization is crucial to the success of your website and, therefore, your clinic. The way patients find a doctor today has completely changed from 15 years ago. The majority of patients start their search for a doctor online. In fact, a reported 86 percent of patients conduct an online search before booking an appointment.

The simple truth is this: Your clinic’s online presence matters. You’re missing out if you’re not taking the steps to ensure your site has the best chance of being seen. SEO will get eyes on your site and patients into your clinic. The following SEO hacks will help you do just that. Full disclosure, these “hacks” are simply efficient ways to implement SEO and are in no way gray- or black-hat techniques.

Harness the Power of Video

If you had to guess the second-largest search engine in the world, what would your answer be? Bing? Yahoo? You’d be close, but wrong. YouTube receives over 3 billion searches per month. You should definitely be leveraging the platform to drive traffic to your site.

A clinic YouTube channel is a great way to supplement your site’s original content while also adding value to the user experience. The useful information you can give to potential patients is nearly unlimited. Not only will you deliver great informative content, you’ll have the chance to have your videos indexed on YouTube and within Google search results, which will drive traffic from two huge sources.

Combine JavaScript Tags

Various sites, like Google Analytics, Google+, and Twitter, request to install JavaScript code onto your site to power certain processes. While some of these functions have their usefulness, each one that you install pulls down your site speed. Slower speeds are horrible for SEO and cause your site to take hits with the search engine algorithms.

You can prevent loading time issues by using the free Tag Manager tool from Google. Instead of having your site deploy each snippet of code by itself, enter the code snippets into the tag generator. The tool will give you a uniform, site-wide tag that will deploy the individual JavaScript snippets. Your load times will drastically decrease compared to when your site had to fire each snippet off individually.

Utilize Social Media to Stay Ahead of the Curve

Be sure to monitor social media platforms and forums specific to the medical field. If you see a topic of discussion that constantly seems to be trending, incorporate this conversation topic in your site’s content and blog. This is an excellent way to do keyword research.

Picking up on these conversational trends will boost your site in multiple ways. Being out front of a hot topic or question will help you rank for that particular phrase. By having answers to questions that everyone is asking, you’ll also take steps towards becoming an authority in your field. By keeping your ear out for trending conversations on social platforms, you’ll be well in front your competitors in ranking, in site traffic, and as a thought leader in your field.

Get Rid of the Huge Pictures

Your high-resolution images may be hindering your SEO efforts. Large pictures can drastically slow your page’s loading speed. This not only puts a big dent in your search rankings but also tanks the user experience. No one wants to sit and wait forever for your site to load.

You’ll want to be sure your images are solid in quality, have the correct aspect ratio, have decent resolution, and are the right size to be compatible with various devices. If you’re having trouble spotting large image files that are slowing your load time, use a tool like https://tools.pingdom.com. It will check the files sizes of all the elements on your site and identify any that are unnecessarily large.

Don’t Neglect Your Meta Description

Many digital marketers seem indifferent to their meta descriptions. Since they think the meta description isn’t factored into Google’s algorithm, they haphazardly throw in some characters and move on. Don’t make this mistake for your clinic’s website.

It’s true, Google does not take meta descriptions into account for ranking purposes, but they’re still extremely important. This is the space you get to include your call to action and entice clicks with powerful language, which does affect your rankings. Take the opportunity to write a persuasive, creative description and watch the clicks roll in.

If you thought SEO was just for e-commerce sites, you’ve been missing the mark. Your potential patients are out there, turning to the web in droves to decide which clinic to visit. Take full advantage of the opportunity to optimize your site so that you’ll be there at the top of the results page when they’re ready to click.

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admin August 29, 2017 0 Comments

Growing Trends in the SEO Industry

GROWING TRENDS IN THE SEO INDUSTRY

Search Engine Optimization has long been amongst the best and most effective ways to market a business online. In case you don’t already know, SEO is a process by which you can optimize your website in a certain way so that Google shows it amongst its top results. This is a sure way to increase your brand identity and drive traffic to your webpage.

Modern Day SEO

Just like everything else, SEO trends are changing with advances in technology and changes in Google’s algorithm. Today’s online world is not simple comprised of websites that provide you with information and nothing else. Most of today’s web is filled with websites integrated with social media platforms, and online business owners would do well to remember the importance of these websites in order to understand the meaning of real organic SEO in this era.

Social Media is not enough

Simply integrating social media into your digital marketing campaign is not enough to get your website awarded with amazing rankings, if done alone. Here are some growing SEO trends that you should keep in mind when trying to build an online following.

Create Content that is Audience-Aware:

This is an important part of modern SEO which has proven itself to be very effective. Creating content that is focused on the interests of a targeted audience is the first step any online business should take. This leads to content that is catchy and interesting for the specific portion of the population you want to sell your product or service to.

Social Presence is appreciated by Google, Use It:

After seeing the number of people actively using social media, Google has started giving better rankings to websites with social media integration or an online presence on a social media network.

Build Your Brand Before You Build Links:

Most people tend to take advantage of the power of link building for their SEO but they forget the fact that in order to drive true traffic to your website, you need a strong brand presence as well. So make sure that you give something concrete and interesting to the people when using links from other websites, otherwise they won’t be compelled to click on the links anyway.

Optimize Your Business for Mobiles As Well:

The amount of mobile phones being used daily is growing exponentially. Smartphones have made it possible to do anything a computer can do, but when you are on the go, and online businesses need to know that. If your website isn’t optimized for mobile use, you might lose a lot of potential traffic. Having a mobile version of your website built, or redesigning your website to be responsive is the solution for this.

Blog to Fulfill Needs, Not to Stuff Keywords:

There are two types of blogging. One makes use of unethical SEO practices like adding unnecessary keywords to the content just so that people will see your site in search results. The other one, which is ethical, as well as more efficient, is to  write content based on users needs that must be fulfilled. This will turn your content into something that is interesting and that actually provides the reader with helpful information.

We can easily see that the concept of Search Engine Optimization has evolved quite a bit with the increase in online traffic. People use the internet every day, and they are getting smarter about it. The old methods of SEO just don’t work as well as they used to and this has also led to SEO being more expensive than it used to be. The evolving trends of SEO need to be understood by marketers so that they can create engaging content for the user that, with the help of social presence and link building, can lead to a much more successful campaign.

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admin April 1, 2015 0 Comments

Organic SEO vs PPC Management

ORGANIC SEO VS PPC MANAGEMENT

Anyone who owns a business knows that they need to invest a lot of time and money in order to advertise it correctly. Letting people know about your product or service is the first step to what can be a successful business endeavor.

Online businesses have seen a lot of growth lately. Not surprisingly, we have also seen an increase in the number of ways to market these businesses. Webmasters are constantly trying to make their brand known among the masses of consumers looking for products or services online. There are many ways to do this, but the two that are by far the most effective are Search Engine Optimization and Pay-Per-Click ads.

Most Users Use Search Engines:

Search engines have become the backbone of online businesses today. Most people, 81% to be exact, who are looking for a product or a service online do so with the help of search engines. That is why it becomes more important for businesses to improve their presence in search results.

Many people can’t decide whether to use SEO or PPC ads to make their websites more popular on the web. Read on to find out the main differences between the two techniques.

Organic Results Get Clicked On More:

The basic difference between SEO and PPC is that SEO produces more natural and organic results as opposed to the paid ads that PPC uses. Organic results are respected more than sponsored ones, and people tend to visit the websites using SEO more often, 8.5 times more actually.

PPC Has Better Conversion Rates:

One advantage that PPC has over SEO is the fact that paid advertisements have text that is optimized by the webmasters themselves. They can choose how to market their product to attract more people with a single banner, and therefore SEO websites see 1.5% lesser converted click rates as compared to PPC.

PPC is Fast Where SEO Demands Patience:

If you need to be fast with your advertising campaign and can’t afford to wait, PPC is the obvious choice, provided you have money to spend. SEO, while respected more because of its organic nature, takes a lot of time to be done properly.

PPC is Way More Expensive:

It should be a simple choice when you take into account the speed with which PPC produces results, but there is one major problem with the technique as well. It is very expensive when you do it the right way.

Using Google Adwords, you can be charged anything between a penny to a dollar, to even a few dollars for each click your ad gets, and that can amount to very high rates. It is better to tackle PPC marketing with the help of a firm that specializes in it, which makes it even more expensive.

The difference between PPC and SEO can be seen by the fact that 87% of the money generated by search engines is spent on PPC, while SEO takes only 11%. That makes SEO a much, much cheaper service that PPC.

Short-Term PPC vs Long-Term SEO:

Keeping all of the above information in mind, we can safely say that PPC should only be used when you need to put your business out there at the time of its inception. The sheer amount of money that it requires makes it unfeasible for long-term use, unless you’re dealing with a large budget and constant funding. It is better than SEO because it gives your business some good initial exposure but if you want something more stable and long-term, then SEO is the best choice.

SEO offers more versatility in the types of businesses it can cater to. SEO can promote products and services much better in the long run than PPC. According to all the information we have gathered, SEO offers 5.66 times better results than PPC. While both have their pros and cons, SEO may be the better and more long term choice to have your websites visited more.

Do you need help with your SEO or PPC Campaigns? Contact us today.

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admin October 22, 2014 0 Comments