Online reputation management in Montreal that protects your name

Online reputation management, or ORM, is the practice of monitoring, influencing and protecting what people find when they search for a business, a product or a person online. It covers search results on Google and Bing, reviews on Google, Facebook, Yelp and industry sites, news coverage, social media and forum mentions, and increasingly the answers AI assistants like ChatGPT and Gemini give about you. The work combines monitoring, review management, policy-based removal requests, content and PR that earn strong results, and the search skills needed to make those results rank.

A good one audits everything that appears for your name, builds a plan with realistic timelines, then does the work: responding to reviews and mentions, filing documented removal requests where platform rules or the law support them, claiming and optimizing profiles and listings, creating and promoting content and press that deserve to rank, correcting the facts AI models rely on, and monitoring everything so new problems are caught early. A bad one posts fake reviews and spins up throwaway websites. The difference shows within a year, usually when the platforms catch up.

Sometimes, and we will tell you which is which on the first call. Reviews that break a platform's rules, such as fake accounts, competitors, people who were never customers, harassment or discriminatory content, can be reported and are removed more often than people expect when the report is documented properly. Content that is defamatory, violates privacy law or contains personal information has legal and policy routes, which we coordinate with your lawyer. Honest criticism and accurate reporting generally cannot be removed; it can be answered, put in context and outranked, which is most of the work.

They overlap, and that overlap is why we are good at it. SEO ranks pages for the things you sell; ORM ranks the right pages for your name. PR earns coverage; ORM makes sure that coverage, and everything else, appears where people look and says what is true. Reputation management adds review systems, policy and legal removal work, monitoring and AI answer tracking that neither SEO nor PR covers on its own. Many of our reputation clients also use our SEO services, because the same content and profiles do both jobs.

Responses, policy reports and profile fixes happen in the first two weeks. New reviews start flowing within the first month once the request system is live, and ratings move over two to four months depending on volume. Changing what ranks on the first page for your name typically takes three to six months of consistent content, PR and optimization, and the strongest results keep improving after that. Anyone promising a clean first page in thirty days is describing something that will not last.

Against the audit. Every result on the first pages for your name in both languages is tracked monthly: what it is, where it ranks and whether it helps or hurts. Ratings, review counts and response rates are tracked per platform. AI answers are re-tested monthly and compared to the facts. You see all of it in a plain-language report, with what changed and what we are doing next, and you see it move month by month rather than taking our word for it.

It depends on the scope: a review management program for a single location is a different engagement from repairing a national brand's first page in two languages with legal coordination. Most clients work with us on a monthly program sized to the situation, with the plan and the budget agreed after the free assessment, so you are never paying for work the audit did not justify. We will give you a clear number on the call, not a range on a brochure.

No, and no honest agency can, because Google, the review platforms and the courts make the final decisions. What we guarantee is the method: a documented audit, a plan you approve, work that follows the platforms' rules and Canadian law, and a monthly report that shows exactly what moved. Done that way, first pages change, ratings rise and AI answers improve, and they stay that way because nothing we did can be undone by a policy update.

If you serve Quebec, yes. Your name is searched in both languages, the results differ, the review platforms that matter differ by community, and a thread in a French Facebook group never shows up for an English search. We audit, respond, publish and monitor in both languages, with content written natively rather than translated, and we report each language separately so you can see where the problem, and the opportunity, actually sits.

Google is first for nearly every category, because its rating appears in the map before anything else. After that it depends on the industry: RateMDs and Google for clinics and practitioners, HomeStars and Google for home services, TripAdvisor, Google and Yelp for restaurants and hospitality, DealerRater and Google for dealerships, Trustpilot and Google Shopping for ecommerce, Glassdoor and Indeed for employers, and G2 or Capterra for software. Facebook recommendations still carry weight in many neighbourhoods and French-speaking communities.

Fake or paid reviews are treated as deceptive marketing by Canada's Competition Bureau and are banned by every major platform, and the penalties have grown. "Review gating", meaning asking only happy customers while steering unhappy ones away from the public form, violates Google's policy and can get a profile's reviews removed. We do not do either, and part of our work is making sure nothing a previous provider did can come back on you. Honest criticism cannot be legally suppressed, but you can respond to it, and you can earn results that put it in proportion.

Yes, regularly. Members of professional orders have advertising and communication rules to respect, and review platforms treat them differently, so we keep everything we publish within those rules, work with the person's office or counsel, and handle the engagement confidentially. Personal reputation programs for professionals, executives and founders are a large part of our Montreal work.

Yes. Reputation work is confidential by default: we do not list reputation clients, we do not publish case studies without written permission, and we can sign a non-disclosure agreement before the first call if you prefer. For personal matters we work directly with you or your office, and when legal counsel is involved we coordinate with them so nothing we do complicates their work.

No. We do not lock clients into contracts. We do recommend planning on at least three to six months, because responses and reports happen quickly but earning a first page and moving a rating take consistent work over months, and the results compound. Protection programs continue month to month for as long as they are useful to you. You see the plan and the expected timeline up front, and you stay because the reports make sense.

Yes. Competitor reviews, coordinated one-star campaigns, former employees posing as customers, fake profiles and lookalike websites all have reporting routes on the platforms and with domain registrars, and they are removed more often when the report is documented the way the platform wants. Where it crosses into defamation, harassment or trademark misuse, we coordinate with your lawyer so the search work and the legal work support each other.

A 15-minute conversation about your situation, what it is doing to your business and what you have tried, followed by a first look at what appears for your name. You get a frank read on what can be removed, what should be answered, what needs to be outranked and how long each part takes, plus a recommendation on whether you need a repair, review or protection program, or none at all. No obligation, and you keep the findings. Book it on the free assessment call page or call 1-800-656-0685.