HOW SEO HAS EVOLVED: WHY QUALITY CONTENT IS INSTRUMENTAL TO OFF-PAGE SEO

SEO has evolved into much more than a game played by a select few individuals trying to manipulate the search rankings. There are respectable businesses that are learning to optimize their websites so that they are found by those searching for them. Business owners don’t want visitors to drop by just once, they want them to keep coming back. This makes content writing and content marketing more important than ever before.

A common phrase that business owners are hearing these days is “Content is King.” This is indeed true. The reason that this is true is because a websites content attracts more visitors than its products do. That is the nature of the web. Consider your website content as the sales copy that convinces customers to buy your products or services. If your website does not have good content then Boost one SEO can help you.

Two important aspects of web content are as follows:

Quality Vs Quantity

Quality content means that the content posted to your website must not be written just well, but it also has to be free from any embarrassing typing errors that can cause visitors to second guess your professionalism. Also, the content must be naturally embedded with the right keywords so that it gains the attention of search engines. This is the power of quality content.

Quantity is also very important. This is because content becomes old almost as fast as it’s posted. After it gets shared through social media, it becomes stale and boring. This is why a website has to be updated on a regular basis. A visitor may return to an informational article once, twice or maybe three times, but he/she is not going to come back to read it again and again if there is nothing new on your website.

This means that content optimization is the new SEO

Gone are the days when keyword stuffing and similar methods convinced search engines, mainly Google, of a websites credibility. Today, search engines have devised new algorithms that work in a sophisticated way to determine which site should be given authority in its respective niche and industry.

This is why, search engines today require high quality and relevant content published on a regular basis. This can easily be done in the form of infographics and blog posts along with other types of content that can become viral over the web in no time at all. This makes search engines think about the quality of a website and frequently updated quality content is the answer for both parties.

The million dollar question is how often do you need to add new content? Some people say that once a week is enough, others say twice a day, at the least. However, all this depends on the nature of the site. A commercial blog should be updated twice a week. Static content on the other hand can be done once a week. But you need to maintain the right balance. You can’t go weeks without adding anything only to add ten new articles at once, since this won’t help the website’s traffic and ranking in any way. Consistency combined with quality and quantity is the right recipe. Make sure your website has up to date content so that your visitors become repeat visitors for the long run.

ORGANIC SEO VS PPC MANAGEMENT

Anyone who owns a business knows that they need to invest a lot of time and money in order to advertise it correctly. Letting people know about your product or service is the first step to what can be a successful business endeavor.

Online businesses have seen a lot of growth lately. Not surprisingly, we have also seen an increase in the number of ways to market these businesses. Webmasters are constantly trying to make their brand known among the masses of consumers looking for products or services online. There are many ways to do this, but the two that are by far the most effective are Search Engine Optimization and Pay-Per-Click ads.

Most Users Use Search Engines:

Search engines have become the backbone of online businesses today. Most people, 81% to be exact, who are looking for a product or a service online do so with the help of search engines. That is why it becomes more important for businesses to improve their presence in search results.

Many people can’t decide whether to use SEO or PPC ads to make their websites more popular on the web. Read on to find out the main differences between the two techniques.

Organic Results Get Clicked On More:

The basic difference between SEO and PPC is that SEO produces more natural and organic results as opposed to the paid ads that PPC uses. Organic results are respected more than sponsored ones, and people tend to visit the websites using SEO more often, 8.5 times more actually.

PPC Has Better Conversion Rates:

One advantage that PPC has over SEO is the fact that paid advertisements have text that is optimized by the webmasters themselves. They can choose how to market their product to attract more people with a single banner, and therefore SEO websites see 1.5% lesser converted click rates as compared to PPC.

PPC is Fast Where SEO Demands Patience:

If you need to be fast with your advertising campaign and can’t afford to wait, PPC is the obvious choice, provided you have money to spend. SEO, while respected more because of its organic nature, takes a lot of time to be done properly.

PPC is Way More Expensive:

It should be a simple choice when you take into account the speed with which PPC produces results, but there is one major problem with the technique as well. It is very expensive when you do it the right way.

Using Google Adwords, you can be charged anything between a penny to a dollar, to even a few dollars for each click your ad gets, and that can amount to very high rates. It is better to tackle PPC marketing with the help of a firm that specializes in it, which makes it even more expensive.

The difference between PPC and SEO can be seen by the fact that 87% of the money generated by search engines is spent on PPC, while SEO takes only 11%. That makes SEO a much, much cheaper service that PPC.

Short-Term PPC vs Long-Term SEO:

Keeping all of the above information in mind, we can safely say that PPC should only be used when you need to put your business out there at the time of its inception. The sheer amount of money that it requires makes it unfeasible for long-term use, unless you’re dealing with a large budget and constant funding. It is better than SEO because it gives your business some good initial exposure but if you want something more stable and long-term, then SEO is the best choice.

SEO offers more versatility in the types of businesses it can cater to. SEO can promote products and services much better in the long run than PPC. According to all the information we have gathered, SEO offers 5.66 times better results than PPC. While both have their pros and cons, SEO may be the better and more long term choice to have your websites visited more.

Do you need help with your SEO or PPC Campaigns? Contact us today.

THE BEST WAYS TO LEARN SEO

When it comes to learning SEO, there are many different ways you can benefit from the Internet. Below are some of the best ways to learn SEO.

Internet sources

The Internet is full of information. You can easily learn how to create an SEO strategy by searching in any search engine. In addition to blog posts and useful info graphics, you will also find e-books and tutorials that will give you very useful content in terms of SEO. You can even learn to develop this strategy using videos and online tutorials.

However, even if you find a lot of information online about SEO, this does not mean that everything is relevant. We have prepared a list of some of the best sources of information that address this issue. This list contains a number of relevant blogs, guides, articles, videos and tools to help you learn everything there is to know.

Attend seminars and webinars

The creation and implementation of an SEO strategy is not a subject you can study at school since it is a new and emerging issue, you will get valuable knowledge by attending seminars or webinars. These meetings are a great way to teach SEO professionals who will share their experiences, tips and tricks to be able to become an SEO expert.

In addition to having the opportunity to learn new techniques, these seminars and webinars also represent an opportunity to meet protagonists in the world of SEO. This way, it will be possible to exchange experiences and knowledge, as well as communicate with people who are facing the same problems and challenges as you do.

Attend a course

There are numerous courses focused on SEO strategies that will be of great help during your learning process. They are different depending on the level of knowledge required, and depending on the issues and expected results, when the course in question ends. They also differ in costs.

You can choose to attend a group course in an educational institution dedicated to teaching technology in the computer field, or taking private lessons. There is also the option of attending online courses. The great advantage of online courses is that you can attend no matter what your place of residence is. Some of these courses are free, but some others find it necessary to make a payment.

The development of the Internet and social networks has allowed people to connect to each other very easily, no matter what their location is. This will help you become aware of new trends in a convenient way without leaving your office. Use the Internet to follow relevant blogs, to keep up to date with outstanding people in the social media field, both Twitter and Facebook. Join LinkedIn to stay in touch with other professionals. Tracking online activity will help you be familiar with any changes that may occur.

Call for help

Learn how to carry out your SEO strategy with help. Join a discussion on social media and ask the questions you have in mind. SEO is a skill that requires continuous development, and one must be aware of new trends. It is completely normal that you find certain aspects difficult to understand or apply. Therefore, do not hesitate to seek help from seo professionals.

Start with the basics

As with any other subject that you start learning, developing proper SEO skills requires starting from skratch and sometimes everything you thought the web was about. You must start with the simplest terminology and some basic tutorials and guides, in order to understand the essence of an SEO strategy. Basics like on-page SEO and local SEO are a good place to start. Once you are familiar with the basics, you can proceed to delve into other aspects. Revise percentages and major events like the recent Google Pigeon update, and this will help you see how SEO has evolved over time. It is also important to distinguish two important aspects of search engine optimization: white hat and black hat.

Conclusion

Technology is always changing and evolving and this rule also applies to any singular aspec of SEO, as it will always be susceptible to constant modification. Therefore, it is important to stay current with the latest updates on the subject, as they can have a big impact on the success of your SEO strategy. This means you never cease to learn, and you have to be aware of new trends and changes, so that you can avoid using past strategies that are old fashioned and outdated.