WHY SEO IS THE BEST ONLINE MARKETING STRATEGY – ADVANTAGES OF ORGANIC TRAFFIC

Ever since the inception of the internet, everything has gone digital. From connecting with your friends and family to something as simple as ordering a pizza, the internet has had an effect on every aspect of our day to day life. Keeping that in mind, many businesses have decided to go online as well, and just like any business, they need to market their products and websites in order to gain the traction they need.

Digital Marketing Saves Cost:

Seeing the sheer number of people that use the internet today, one can imagine the amount of customers that can be attracted towards a business. The internet, along with the countless advantages it has brought, allows you to market your brand with minimal cost if you know what you’re doing.

Why Use Online Marketing?

Advertising your business through the web has many advantages over conventional forms of marketing. Some of these are as follows:

• You can target a larger audience, even in parts of the world inaccessible or impractical with conventional billboards and flyers.
• It is highly cost-effective.
• You will be able to gain profits more often, rather than having a website that costs you hundreds or thousands of dollars only to see it void of any customer activity.
• At the current rate the internet is growing, you can ensure your business will only further expand, provided you play your cards right.

Search Engine Optimization:

While there are many ways to market your business online, often times, the most affordable one is a process known as Search Engine Optimization, or SEO. What that essentially translates to is a process by which you can make your website appear more often in search engine results.

One major reason why SEO is the best method for online marketing is that most of the people looking for something on the internet start by searching for it through a search engine. This search engine, be it Google, Bing, or Yahoo!, categorizes its results on the basis of which said website or page has more SEO value compared to others. That means that your website could potentially be the top result for a web search, hence driving more and more traffic to your page.

There are many techniques used to increase your SEO ranking, but the most commonly used are:

• Adding certain keywords to your text and website. This increases the chance to have your webpage pop up in a search more often, if it matches the word that is searched for. This can be a very time consuming process that includes keyword research and competition analysis.
• Back linking is a way to connect your page to other pages through links in the articles or in references. This also drives more traffic to your page.

Why SEO is the Best Marketing Strategy:

• It is low-cost compared to other popular methods like Google Adwords.
• It’s a technique that leads to ever-increasing traffic. It may not be instant, but it is definitely quick enough to start providing results.
• People trust Google and its rankings. If your webpage is optimized correctly, Google will show it more often and people will click on your link because a credible search engine is telling them to open it.
• Through SEO, you can be sure that the people coming to your website are coming solely for your product. Google has told them that the product they searched for is on your website, and that will give you a higher return on investment rate than any other service.
• It has been found that 60% of the users using search engines click on the first result that pops up. That result could be your website.

Summary

So there you have it. Investing your money in a good SEO practice will take your business to the next level, where you can be sure of results that always increase and are permanent. Ditch the more expensive advertising techniques, and optimize for the better. To get a Free SEO Analysis, contact us today! Click here for more information.

FACTORS TO KEEP IN MIND WHILE CHOOSING AN SEO COMPANY

If you’ve decided to start an online business, you probably already know about the role online marketing techniques can play in its success. If you know about that, then you should know that Search Engine Optimization, or SEO, is the best long-term marketing technique you can use.

When the SEO started, it was all about adding keywords to your page and using backlinks. Now it has grown into a more sophisticated practice that involves the use of social media, web design, coding and more. All of that requires you to hire an experienced SEO company in order to receive a truly effective online marketing service.

Here are a few things that you should keep in mind before deciding on an SEO company:

An SEO Company Should Not Outsource:

There are many SEO companies that outsource their work to sub-contractors. This leads to multiple issues with quality control and you never know whether a person is even working enough for what they are charging.

Understanding the Business is a Must:

An SEO company should know what your business is all about. Only then can a company decide how to go about increasing your SEO rankings based on your business’ goals, values, and aspirations. They should have a clear understanding of your clientele and the people you want to target with your product and then advise you accordingly.

Choose a Company that Adapts to Change:

As mentioned earlier, SEO techniques have evolved many times over the course of only ten years. A company should know how to adapt itself to the changing trends. Newer techniques should be incorporated by the firm you choose in order to keep your business on top of your competitors.

An SEO Consultant Should Be Innovative:

Today’s world is constantly growing. While traditional ways to do things are still appreciated, they aren’t always as effective as some newer innovations. An SEO company should know how to make use of all the new trends in the internet world. An example of that is exploiting the sheer popularity of social media websites today. Web designing has also become a major part of modern SEO and should be used in order to multiply your results exponentially.

Your SEO Consultant and You Should Work Together:

Last but not least, you should be sure that your consultant knows and understands you. Just as in any other aspect of life, you cannot hope to work well with someone who does not work well with you. A healthy and open relationship with your SEO company will help your business get the traction it needs.

Your consultant should provide you with constant reports on all website progreass so that you can feel confident as the client by staying in the loop.

Search Engine Optimization is not as simple as it once was. You could still practice the basics of this technique yourself, provided you have the general knowledge required. In order to survive with online marketing in today’s world, it’s better that you hire a good company to do it for you. Just make sure you understand the dynamics of choosing the right company so that your business can actually grow constructively.

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THE DIFFERENCE BETWEEN WEB AND APP STORE SEO

One of the questions that many people ask about mobile SEO is this: Is a separate SEO campaign required specifically for mobile? How is it different from traditional web SEO?

There are some people who will tell you that there is absolutely no difference between mobile and desktop SEO. It’s a topic that will initiate a friendly discussion every time. According to some people, there is no mobile SEO; there is just SEO for mobile search users. However, for us, that’s like saying “oncology doesn’t exist; it is a simple branch of medicine for cancer.”

On the other hand, everyone knows that oncology is medicine’s branch for cancer, similar to mobile SEO, which is a niche within SEO dealing with SEO for mobile search. This relates to the behavior of somebody using a smartphone to conduct a search. Also, if my doctor thinks that I have cancer, my next step would be to contact an oncologist to help me diagnose, treat and remove the cancer.

Similarly, SEO for mobile sites is done by SEOs, and the webmaster in question may not have an SEO background. Webmasters can apply the general SEO principles relating to the websites accessibility, marketing and relevance to mobile search. However, there are nuances and difference in the optimization of mobile sites which do not apply to desktop sites. Some of them apply more to mobile sites than to desktop sites.

Whenever we discuss web SEO, we are talking about pushing more quality, keyword rich text to make the page relevant to search engines. This applies more to designers for desktop sites in comparison to mobile sites. It also becomes harder to justify typical SEO practices for mobile, like putting at least 250 relevant words of text on a mobile web page.

There are also different mobile site standards due to the many different user experiences. SEOs who apply the usual practices to optimize apps usually fail in doing so. On the other hand, someone who has done mobile SEO will understand the nuances and the problem in a detailed way in order to make a difference.

App SEO or mobile SEO is not about optimizing the mobile sites. It is not about pasting content up on the internet and letting potential customers find it through Google or the other search engines.

According to Google, different mobile algorithms exist to provide an improved mobile user experience. This is one factor that makes a difference in search results for mobile searchers Vs desktop searchers. Higher ranking matters more in the mobile search. This is because the screen gets really small on mobile, meaning that a drop from the 1st to the 4th position of a mobile phone can mean a drop off of 90% or even more in the CTR (Click-Through-Rate).

In other words, if you’re estimating traffic for your SEO campaigns, you’re not considering the mobile click through rates and the mobile search volume.

A mobile searcher is highly engaged and is less involved in scrolling compared to a desktop searcher. This means that if you don’t have the top spot, you are not really optimizing the website for mobile search.

There are also other differences between what is commonly called the mobile SEO vs the desktop, regular or traditional SEO.

In order to make the process easier, you can consult with one of our experts to handle all aspects of your websites desktop and mobile SEO campaigns. Click Here to contact us today!