THE POWER OF VIDEO MARKETING

With so many marketing techniques and tools available for businesses, it can sometimes be difficult to decide whether you need to devote some or all of your marketing budget towards generating traffic from certain sources. In this era of online marketing, Video marketing is an important option to consider when trying to promote your business. It is important to understand the power of this service, especially when trying to get the most out of your marketing dollars.

Ability to Spread like Wildfire

Online videos have the potential to spread like a wildfire. Since they are extremely easy to share between users, often when a viewer sees a video they enjoy or find useful, they like and share it with other people that they think will benefit from what the video is about. This is especially true with Social Media networks that allow you to upload the videos through them and onto your public profile.

Search Engine Results

When customers are looking to solve a problem or are looking for information, they tend to go to the Internet to find what they are looking for. Videos are now frequently found in search engine results, and can often lead to high click-through rates. This also means that videos appear in search engine results with website based text, which can be customized to relay your company message. Many consumers find that viewing a short video is the easiest way to get the information you’re looking for over readable content pages.

Commitment

Videos tend to be more dynamic than text, which helps engage your visitors. If you have a video on the homepage of your website, a video can increase the “stickiness” of your website, which is the average amount of time visitors spend on your site. In essence, videos tend to capture and hold the attention of visitors for longer periods of time than text.

Branding Techniques

Videos can help brand you, your business and your product. Especially for service based businesses, videos allow companies to build a good relationship with their visitors without ever seeing them. As service providers tend to rely on the relationships they build with their clients, videos can help build and strengthen the connection and sales.

Video marketing works best when combined with other online advertising campaigns like organic seo and/or online media buying. Internet users tend to overlook online ads because they see many on a daily basis, at nearly every website they visit. This makes online ads less attractive, no matter how attractive they may seem. That’s why online videos are more effective because they add a more personal touch in attracting advertisers and potential customers.

A Cost-effective Marketing Strategy

When making an announcement, people usually seek high return on investment for each action they take. Video marketing is a great option because there is little cost involved in the marketing. There are a few criteria that the video must meet, and should be shared in a particular way, however as far as achieving rank for a video, if the quality is there and it is content that could be shared, the hard part has already been completed. Unlike PPC marketing services that take hefty budgets and can sometimes give a low return on investment, the cost to market a video is substantially lower, and can be more profitbabl.e

Better Targeting of a Particular Market

This is perhaps the most important of all the benefits of video marketing for any business. You can do this work, even in the comfort of your own home with no advanced technical skills. You do not have to learn any language or computer code to do video marketing. The hard work is in creating the video, then you just upload your video and publish it on the website you’d like to. You may need some help optimizing the video for search, building some quality links pointing to it and of course creating the video, but anyone is capable of uploading a video on YouTube or similar video sharing sites.

Videos have proven to be an effective marketing tool and are setting the standard for the rapidly growing online marketing industry. This trend is slowly replacing conventional marketing strategies that currently define the way we market in the digital age. If used properly, it results in gaining more customers, increased sales, and online visibility that contributes to success in business. If you would like to learn more about SEO or video marketing, then fill out our contact form and one of our experts will call you to discuss strategy.

 SEO HACKS TO DRIVE TRAFFIC TO YOUR CLINIC’S SITE

Search engine optimization is crucial to the success of your website and, therefore, your clinic. The way patients find a doctor today has completely changed from 15 years ago. The majority of patients start their search for a doctor online. In fact, a reported 86 percent of patients conduct an online search before booking an appointment.

The simple truth is this: Your clinic’s online presence matters. You’re missing out if you’re not taking the steps to ensure your site has the best chance of being seen. SEO will get eyes on your site and patients into your clinic. The following SEO hacks will help you do just that. Full disclosure, these “hacks” are simply efficient ways to implement SEO and are in no way gray- or black-hat techniques.

Harness the Power of Video

If you had to guess the second-largest search engine in the world, what would your answer be? Bing? Yahoo? You’d be close, but wrong. YouTube receives over 3 billion searches per month. You should definitely be leveraging the platform to drive traffic to your site.

A clinic YouTube channel is a great way to supplement your site’s original content while also adding value to the user experience. The useful information you can give to potential patients is nearly unlimited. Not only will you deliver great informative content, you’ll have the chance to have your videos indexed on YouTube and within Google search results, which will drive traffic from two huge sources.

Combine JavaScript Tags

Various sites, like Google Analytics, Google+, and Twitter, request to install JavaScript code onto your site to power certain processes. While some of these functions have their usefulness, each one that you install pulls down your site speed. Slower speeds are horrible for SEO and cause your site to take hits with the search engine algorithms.

You can prevent loading time issues by using the free Tag Manager tool from Google. Instead of having your site deploy each snippet of code by itself, enter the code snippets into the tag generator. The tool will give you a uniform, site-wide tag that will deploy the individual JavaScript snippets. Your load times will drastically decrease compared to when your site had to fire each snippet off individually.

Utilize Social Media to Stay Ahead of the Curve

Be sure to monitor social media platforms and forums specific to the medical field. If you see a topic of discussion that constantly seems to be trending, incorporate this conversation topic in your site’s content and blog. This is an excellent way to do keyword research.

Picking up on these conversational trends will boost your site in multiple ways. Being out front of a hot topic or question will help you rank for that particular phrase. By having answers to questions that everyone is asking, you’ll also take steps towards becoming an authority in your field. By keeping your ear out for trending conversations on social platforms, you’ll be well in front your competitors in ranking, in site traffic, and as a thought leader in your field.

Get Rid of the Huge Pictures

Your high-resolution images may be hindering your SEO efforts. Large pictures can drastically slow your page’s loading speed. This not only puts a big dent in your search rankings but also tanks the user experience. No one wants to sit and wait forever for your site to load.

You’ll want to be sure your images are solid in quality, have the correct aspect ratio, have decent resolution, and are the right size to be compatible with various devices. If you’re having trouble spotting large image files that are slowing your load time, use a tool like https://tools.pingdom.com. It will check the files sizes of all the elements on your site and identify any that are unnecessarily large.

Don’t Neglect Your Meta Description

Many digital marketers seem indifferent to their meta descriptions. Since they think the meta description isn’t factored into Google’s algorithm, they haphazardly throw in some characters and move on. Don’t make this mistake for your clinic’s website.

It’s true, Google does not take meta descriptions into account for ranking purposes, but they’re still extremely important. This is the space you get to include your call to action and entice clicks with powerful language, which does affect your rankings. Take the opportunity to write a persuasive, creative description and watch the clicks roll in.

If you thought SEO was just for e-commerce sites, you’ve been missing the mark. Your potential patients are out there, turning to the web in droves to decide which clinic to visit. Take full advantage of the opportunity to optimize your site so that you’ll be there at the top of the results page when they’re ready to click.