On Page Optimization is generally pretty flexible because you decide what you want to change on your site. Seo experts have done on page seo for many websites so they usually have an idea of what works. The goal is to make a web page and optimize it to be as attractive as possible for the visitors and the web crawlers. This is extremely important for the success of your website. The only way to improve is to test it regularly and follow up on the different elements to see what truly works best.
The title of your website should be relevant, unique and not too long (max 70 characters). We must not lose sight of the title (it is the first thing you see in the search engines), so it is useless if it does not reflect the information of the website. It is interesting to place keywords in titles, but they must remain relevant. The user and the robot must know what the page is about by reading its title. In practice, it is preferable to put the keywords at the beginning of the title.
Tag descriptions are also important. Even if most robots neglect them, descriptions serve as a snippet in the SERPs. If a description is not given, the robots will select “relevant page-lines”. In a passage where keywords are in bold in the results, the user can see at a glance, the closest terms related to their search query. Like the title, the description must be unique and relevant and it must be an appropriate summary of the page. Avoid generic descriptions and putting the entire keyword list as a description for your web page.
The tags include headings from H1 to H6 and must be chosen carefully. The way H tags are setup gives a clue about the content of your page. It also greatly improves the clarity of your page. In addition, as an article, the headings should appear in a limited quantity.
In the category of forgotten content, you can also include pictures. Images are not visible to the robots, or for users of Lynx and other text-mode web browsers. All browsers however can interpret the information displayed through the img tag. It is therefore necessary to inform by using the attribute “alt” that will be displayed if for some reason X or Y image cannot be displayed (alt for alternative). The “alt” attribute is also used as an anchor, if the image is clickable. Although naming files can also be a plus, it can be used to (re) cram keywords and be well indexed on search engines images.
There are times when customers just want to email you, call you via phone or visit you in person instead of filling out a form. Having items like an address and map on a contact page of your website can boost your local search rankings tremendously. There is nothing more frustrating than wanting to contact a website and not being able to find the contact information on it. So keep it simple and accessible.
The call to action
Think about what you want your visitors to do while your clients arrive at your site. You can for example, encourage them to sign up for your mailing list, invite them to leave you a comment that can serve as feedback for your products or services. This way, you obtain valuable information for your business. When you know what you want them to do, then, you must think of an incentive to put up with the order to complete the desired action (A ticket discount, free shipping etc). One thing is clear, if you want results you have to ask and encourage your customers to perform an action.
Google Places gives you the ability to link the places page to your website as well as your profile on Google Places to your website. This helps you by making you appear better in the local search results. Google also gives you a local web page that you can customize with descriptions of the products, services, images and videos.
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