Category Archives: SEO Services

seo grow

How Your Business Can Grow Through SEO

When SEO is supplemented with quality content and clever marketing, you can transform an unknown website into a real success when it comes to your business. One of the simplest ways to assess the credibility of a business is by conducting a search for it in Google. If someone is looking for your business, you must have a clear idea of what he or she wants to know about your business and not of your competitors. Google specializes in providing this information to visitors.

Dominating your market is not a one day affair

seo keywords

When people search, they do so using keywords of interest, not the name of your brand. This is why, you need to study the keywords you will use in your Web and Blog site, as these are the ones that will help the search engines to display your results before the competition. It should be clear that if these SEO techniques are not mastered properly, you should hire an SEO specialist to take care of it. Make sure you only use ethical SEO techniques in your campaigns.

SEO can be an expensive and long-term practice, but when done correctly, it has unlimited potential. If you are trying to dominate your niche, it is important to know that this is not an overnight process and can take some time. In fact, if you try to do too much in too little time, chances are that Google blocks the site.

Is SEO right for my business?

No matter how small your efforts are to create an online presence, you should always start from scratch. In order to get results, you must try different marketing strategies. SEO alone does not guarantee a good position in Google for your keywords. You have to use it in conjunction with other tools to grow your business.

Networks

The popular sites social media sites like Facebook, Twitter, Google+ and YouTube have enormous potential to help in growing your business. The purpose of these sites is to help people interact directly with your brand or business, and therefore they should be used as a supplement. Google likes websites that interact with it’s visitors, so using social networks as a strategy is a plus … when done correctly.

Blog

seo marketing
A blog helps you derive the maximum traffic towards your corporate website. When people look for what they require, the blog helps provide answers to your customers’ questions. The keywords you use in your articles are very important for SEO purposes, because you will eventually attract more potential customers. These articles will then rank for the terms related to your business, and generate more traffic to your website.

Collaboration with other sites

Collaborating with specialty articles on other sites or blogs is a good way to create links to your site, but more importantly, a great way of gaining quality backlinks in the eyes of Google. The advantages are that this will attract potential clients from other sources and increase your authority on the subject in which you specialize.

A few years ago, SEO procedures were quite easy. Now, it is quite the contrary. SEO requires everyone to be vigilant and aggressive. SEO experts need to carefully create a well thought out SEO process. Every word that is written and produced in a website is representative of that site. These professionals serve and alter what you have written accordingly to suit your site. So in order to get viewers to your website, you need high quality seo services that are designed to get results.

Conclusion

SEO today is not limited to the use of keywords, but the quality of the content you publish, the backlinks to your site from reputable sites, and the use of tools of “conversation” with your visitors. Are you missing any of these requirements to position your site right? If yes, then you need to include these in your strategy right away.

SEO can be used for your business. This is an enormous task to complete on your own. If you are serious about increasing your websites ranking in search engines and generating more clients online, then contact us today for your free SEO analysis.

seo tips

5 SEO Tips for Small Business

The advent of the web has not only helped to corporate globalization, it has also opened the doors to small businesses in different areas to compete legitimately with the largest companies in its field. Indeed, a good SEO optimization for small business can propel it to the top in the organic search results of Google, at least locally.

What is SEO?

Search Engine Optimization or “SEO” is the set of techniques used to optimize and promote a website in order to increase the targeted traffic from search engines like Google, Yahoo and Bing. These three major search engines drain alone over 90% of Internet traffic. If they cannot find your website, you miss the opportunity to reach a wider audience and get more targeted visitors. White Hat SEO can be complex, requires a thorough understanding of search engine algorithms, and updates such as Google Panda and Google Penguin, you can still get a good position in a few simple SEO tips.

5 SEO Tips

If you want to increase your traffic and make your small business a success, follow these five SEO tips.

1. Choose the right keywords

keywords

Choosing the right keywords is one of the most important SEO tips. If you do not choose your keywords wisely based on what your target search is, all your efforts will go to waste. What words or phrases do your potential customers use when searching for your products or services? What problems can your product or service solve? Make a list of these terms and use keyword tools such as the Google AdWords Keyword Planner to determine the keywords for which you have the greatest chance to achieve the best positioning.

2. Create unique and relevant content

content quality

Content is King! This well-known saying of SEO professionals has never been truer. Offer valuable and unique content to your readers. Include your keywords in your content in low density. More than two keywords in a paragraph of 100 words make your readers confused and create over-optimized content, which can lead search engines to penalize your site. If you are lacking inspiration, content creation is a great way to attract traffic as quality content on the required subject helps in maintaining the interest of the readers. You must also never forget to cite your sources!

3. Provide a simple and clear navigation

simple navigation

Structure and simple navigation on your site will help search engine spiders index your pages faster to promote a good ranking. The best way to create a clean and simple structure for the website for your small business is to use a user-friendly CMS for both your visitors and the search engines such as WordPress. Most web-hosting providers allow you to install WordPress with a few clicks on your server.

4. Optimize your titles and texts

title tag

The titles of your pages are very important for the SEO of your site, because they provide search engines with accurate information on the subject. Be sure to include your main keywords in the titles of your pages. Your main keywords are the ones to which you want to get the best positioning. Use <h1>, <h2><h3> for your subtitles and bring up your keywords in bold. These techniques are intended to highlight your keywords so that search engines accurately identify the topic of your content and rank it at the highest level.

5. Share your content on social networks

share social networks

Social networks can generate heavy traffic to your website. It is not necessary to create a profile on all existing social networks, focus on the popular and most useful points for your company on mediums such as the Facebook, Twitter, LinkedIn, Google Plus and Pinterest, especially if you have beautiful photos to share. Share your content on your profile and encourage your visitors to engage and share your content by inserting social media buttons on your pages.

Conclusion

The world of SEO is sometimes like a jungle in constant motion. The good news is that you don’t need to be an expert to climb to the top of the results on Google, Yahoo, or Bing! SEO is all about common sense and perseverance. You can begin by applying these five simple and effective SEO tips. Improve your online visibility, increase your conversion rate and get your piece of the internet pie!

How to Create a Great Digital Marketing Campaign

Set Goals and Objectives

set goals and objectives

As in any other form of media, working with a clear and specific methodology is essential especially, when planning a campaign at the digital level. The first step is to set goals and conduct research aimed at understanding the competition, industry and consumer trends. While conducting this research, you should define your objectives and collect information about the client/brand, target audience and the related market.

To follow through with any campaign, you need to answer two questions:

1) What is the goal?

and

2) What is the desired action? Do you want to increase sales, launch a new product, need feedback from your customers or want to generate some rewards for their loyalty?

Team Work

team work

You must develop a global benchmark category and identify opportunities in new digital media formats, and new social trends, relating to new consumer channels. For this first step, it is essential to have a multi-talented team to investigate these opportunities from the perspective of your consumer and two-way communication.

A Strategy

marketing Strategy

The next step is to propose a strategy and plan where you want to go with your digital marketing campaign.After analyzing the information obtained in the research process, you are in a deductive process. It must define the path to the solution, developing an action plan that defines the elements of digital communication. This strategy should contain elements of Seo, Advertising, PPC, and Social Media aiming at a comprehensive online strategy.

From planning to development, it’s important to define the creative concept. It is crucial that creativity reflects alignment of the various elements.

The Campaign

marketing campaign

Once the strategy and creativity is defined, you are in the production process of campaign development, which is the process of producing various pieces that make up the creative strategy. To achieve a good final product, it is essential to have an integrated team capable of graphic design, multimedia and programming to manage the relationship with the client. Importantly, unlike an offline campaign, the production process in the online world has stages of animation and programming while providing an innovative experience to the consumers.

After launching the campaign, it is crucial to track analytics. At this point, the digital domain that has been setup will allow monitoring in real time which will allow you to instantly correct any deviation or weak point. Tracking tools like Google Analytics collect and analyze results so that you can constantly improve your campaign.

Visibility

online visibility

Visibility is critical in any campaign. A lesson you must learn is that no matter how good your products/services are, if a good analysis and advertising campaign is not made, you will potentially lose a massive quantity of buyers and/or visitors and your sales will never achieve the targets you set. Visibility can come from many sources such as advertising, natural search, social media, content marketing, e-mail marketing and many more venues. Having an idea of what services to use to present your product is crucial for the campaign.

Measuring Results

measuring results

When measuring the success or failure of a digital campaign, it is essential to understand what you are measuring. Many feel that having a million hits is a success. It is a success, if the goal is purely branding and distribution, for example, launching a new product.

However, it is important to measure the investment versus the results, the final ROI. If you have a campaign that aims to promote direct sales via online medium, you should measure the sales generated, not the number of unique hits that are obtained. An online campaign must raise measurable objectives.

What are the main elements that influence the effectiveness of an online campaign?Multiple factors influence the effectiveness of a digital campaign. Among them, the most important are:

  • The quality of the creative banner design
  • The number of times the campaign is seen
  • The context of site where the banner is located

Several studies indicate that firm’s brand recognition grows when it’s shown more than 10 times to the same person. This is important especially for new brands in the market. It is also important that campaigns have the company logo on the banner being displayed.

The last recommendation is to quantify the success of your campaign. Presently, there are many methods that allow us to measure results, and the most common is to use tracking codes like Google Analytics or Histats. No matter how great your campaign is, it is always a good practice to measure the traffic, the achievement of objectives such as sales, number of visits, conversion rate, most successful keywords, sites linking to yours, etc. One of the tools that we recommend using is Google Analytics, because it is the most famous and complete tool. In addition, Google Analytics is useful for all types of projects from marketing campaigns, mobile apps, Webapps, to monitoring games and other things.

For more information and assistance, feel free to fill our free marketing analysis form and have our experts put together your winning strategy.

content marketing

Content Marketing: A Sales Strategy with Added Value

There has been a lot said about content marketing, not just in social networks, but all over the internet, for a long time. The definition, however, can be somewhat elusive. Actually, we are always talking about content marketing in one way or another. In many ways, it’s considered the backbone of brand presence.

Content marketing can have many forms, for example: through videos, case studies, books, computer graphics, quizzes, polls, photos, and more. The range is very wide in the digital world.

What is Content Marketing?

content marketing process

We use content marketing to do things like increase sales of a brand, to generate a positive brand image and to position a company as an authority in a particular subject or particular line or range of products.

For SEM or PPC Marketing (Pay per Click Marketing) we also need good content. This means that quality content is the key whether we are working with social networks on the web, or with some other digital media. If we buy traffic, buy followers, then we have to have something to hold them.

Content marketing is a concept that takes time and experience online to accomplish, and is becoming more relevant everyday. When you are marketing your content, you should offer original, entertaining or useful content to users (even all three at once) targeting sale as the primary goal. When creating a content marketing strategy, it is essential to be clear about what our target audience is, what their needs are, what information you want to provide them, and how you can help.

content marketing methods

The corporate blog is one of the best tools to convey valuable content that helps attract, convert and retain customers. However, the originality of both topic and presentation of information plays a fundamental role. Therefore, you have to take advantage of the various forms that can offer good content(videos, info-graphics, e-books, newsletter, interviews, etc.).Factors such as Social Media or SEO Positioning are very important for a good content strategy, which is why, you can always exploit the potential of all available opportunities. In addition, content marketing is a sales strategy with many benefits.

How do you know if it works?

Some basic metrics will help you know what you have to achieve(themes, formats, strategies, customer service, design, usability, etc.). Content marketing is often confused with other related online content generation strategies like Branded Content, Copywriting, Storytelling and Content Creation. The line that divides some other concepts is fine, sometimes fuzzy, but it should be clear in its meaning and must involve each of these actions at the time of raising your content creation strategy.

Branded Content Marketing Content

This technique is based, as the name suggests, on the production of “branded content”, in any format, which means that the branded content does not have to be digital. In fact, this type of content marketing is mostly used in the television field.

Content Marketing vs. Copywriting

This is a technique of creating persuasive content focused on the user performing a specific action such as a purchase in your online store, a call or requesting particular information. The most important nuance is that copywriting hides the fact that you are trying to sell something. It is more aggressive and more direct. Of course, you can also perform functions such as inform or entertain your users, but this is not its true goal. In addition, copywriting is only the creation of content in text format.

Content Marketing vs. Storytelling

Storytelling consists of turning a message or an idea in a short story that allows a connection between the narrator and the audience. Its turning branded content into a narrative that encompasses various stages and chapters. It is another way to reach your audience.

If you want to know more about content marketing, fill our free SEO analysis form and one of our experts will contact you.

on page seo

A Few Simple Tips For On Page SEO

On Page Optimization is generally pretty flexible because you decide what you want to change on your site. Seo experts have done on page seo for many websites so they usually have an idea of what works. The goal is to make a web page and optimize it to be as attractive as possible for the visitors and the web crawlers. This is extremely important for the success of your website. The only way to improve is to test it regularly and follow up on the different elements to see what truly works best.

on page

Content

Firstly, it’s important that your page is properly accessible. If no link is pointing to it, a search engine cannot see it. Try to avoid JavaScript links. Having great content contributes enormously to SEO. Mostly, people don’t think about content but the vitality of content is always an asset, without which it is very hard to move up in the SERPs (search engine result pages, search results).

Title

The title of your website should be relevant, unique and not too long (max 70 characters). We must not lose sight of the title (it is the first thing you see in the search engines), so it is useless if it does not reflect the information of the website. It is interesting to place keywords in titles, but they must remain relevant. The user and the robot must know what the page is about by reading its title. In practice, it is preferable to put the keywords at the beginning of the title.

Description

Tag descriptions are also important. Even if most robots neglect them, descriptions serve as a snippet in the SERPs. If a description is not given, the robots will select “relevant page-lines”. In a passage where keywords are in bold in the results, the user can see at a glance, the closest terms related to their search query. Like the title, the description must be unique and relevant and it must be an appropriate summary of the page. Avoid generic descriptions and putting the entire keyword list as a description for your web page.

Heading Tags

The tags include headings from H1 to H6 and must be chosen carefully. The way H tags are setup gives a clue about the content of your page. It also greatly improves the clarity of your page. In addition, as an article, the headings should appear in a limited quantity.

Images

In the category of forgotten content, you can also include pictures. Images are not visible to the robots, or for users of Lynx and other text-mode web browsers. All browsers however can interpret the information displayed through the img tag. It is therefore necessary to inform by using the attribute “alt” that will be displayed if for some reason X or Y image cannot be displayed (alt for alternative). The “alt” attribute is also used as an anchor, if the image is clickable. Although naming files can also be a plus, it can be used to (re) cram keywords and be well indexed on search engines images.

Contact information

seo on site

There are times when customers just want to email you, call you via phone or visit you in person instead of filling out a form. Having items like an address and map on a contact page of your website can boost your local search rankings tremendously. There is nothing more frustrating than wanting to contact a website and not being able to find the contact information on it. So keep it simple and accessible.

The call to action

Think about what you want your visitors to do while your clients arrive at your site. You can for example, encourage them to sign up for your mailing list, invite them to leave you a comment that can serve as feedback for your products or services. This way, you obtain valuable information for your business. When you know what you want them to do, then, you must think of an incentive to put up with the order to complete the desired action (A ticket discount, free shipping etc). One thing is clear, if you want results you have to ask and encourage your customers to perform an action.

Google Places

Google Places gives you the ability to link the places page to your website as well as your profile on Google Places to your website. This helps you by making you appear better in the local search results. Google also gives you a local web page that you can customize with descriptions of the products, services, images and videos.

For more details about the on page optimization of your website, get a free assessment today!

video marketing

The Power of Video Marketing

With so many marketing techniques and tools available for businesses, it can sometimes be difficult to decide whether you need to devote some or all of your marketing budget towards generating traffic from certain sources. In this era of online marketing, Video marketing is an important option to consider when trying to promote your business. It is important to understand the power of this service, especially when trying to get the most out of your marketing dollars.

Ability to Spread like Wildfire

viral videos

Online videos have the potential to spread like a wildfire. Since they are extremely easy to share between users, often when a viewer sees a video they enjoy or find useful, they like and share it with other people that they think will benefit from what the video is about. This is especially true with Social Media networks that allow you to upload the videos through them and onto your public profile.

Search Engine Results

video in search results

When customers are looking to solve a problem or are looking for information, they tend to go to the Internet to find what they are looking for. Videos are now frequently found in search engine results, and can often lead to high click-through rates. This also means that videos appear in search engine results with website based text, which can be customized to relay your company message. Many consumers find that viewing a short video is the easiest way to get the information you’re looking for over readable content pages.

Commitment

Videos tend to be more dynamic than text, which helps engage your visitors. If you have a video on the homepage of your website, a video can increase the “stickiness” of your website, which is the average amount of time visitors spend on your site. In essence, videos tend to capture and hold the attention of visitors for longer periods of time than text.

Branding Techniques

Video Marketing Strategies

Videos can help brand you, your business and your product. Especially for service based businesses, videos allow companies to build a good relationship with their visitors without ever seeing them. As service providers tend to rely on the relationships they build with their clients, videos can help build and strengthen the connection and sales.

Video marketing works best when combined with other online advertising campaigns like organic seo and/or online media buying. Internet users tend to overlook online ads because they see many on a daily basis, at nearly every website they visit. This makes online ads less attractive, no matter how attractive they may seem. That’s why online videos are more effective because they add a more personal touch in attracting advertisers and potential customers.

A Cost-effective Marketing Strategy

When making an announcement, people usually seek high return on investment for each action they take. Video marketing is a great option because there is little cost involved in the marketing. There are a few criteria that the video must meet, and should be shared in a particular way, however as far as achieving rank for a video, if the quality is there and it is content that could be shared, the hard part has already been completed. Unlike PPC marketing services that take hefty budgets and can sometimes give a low return on investment, the cost to market a video is substantially lower, and can be more profitbabl.e

Better Targeting of a Particular Market

It is a fact that Internet users have different occupations and range in different ages and from different backgrounds. If video marketing is done correctly, it can be targeted to a specific group of users that has the potential to be interested in your business. If you are looking to target a specific area to offer your services, a targeted video and some local seo marketing services can go a long way. Therefore, it is a tool that happens to be more effective than other conventional media marketing methods.

Less Technical

marketing videos

This is perhaps the most important of all the benefits of video marketing for any business. You can do this work, even in the comfort of your own home with no advanced technical skills. You do not have to learn any language or computer code to do video marketing. The hard work is in creating the video, then you just upload your video and publish it on the website you’d like to. You may need some help optimizing the video for search, building some quality links pointing to it and of course creating the video, but anyone is capable of uploading a video on YouTube or similar video sharing sites.

Videos have proven to be an effective marketing tool and are setting the standard for the rapidly growing online marketing industry. This trend is slowly replacing conventional marketing strategies that currently define the way we market in the digital age. If used properly, it results in gaining more customers, increased sales, and online visibility that contributes to success in business. If you would like to learn more about SEO or video marketing, then fill out our contact form and one of our experts will call you to discuss strategy.

organic seo

Achieve Better Position Through Organic SEO Services

Organic SEO is known as the process by which you get search engine relevance as a result of an exchange of hyperlinks between various websites, with or without the express consent of the parties. What is sought does not appear first in searches, but appears in the context of certain searches. This combined with quality writing, and the organic growth of your online property is what constitutes Organic Seo.

Organic SEO Services

organic seo example

Organic SEO Services are the type of website optimization services that brings natural results of search engines. Organic SEO service providers can help you create a campaign that is compatible with your budget and help your site achieve first page rankings. Contact us and our SEO experts will be available to give a free seo analysis and determine the best course of action for your website.

Organic SEO Services apply design strategies, content and programming for the web. These services aim to make your website get the highest number of visits in search engines, resulting in higher conversions and increased contacts.

When we talk about organic SEO Services, we are referring to getting a natural position in the pages of search engine results (SERPs for its acronym in English). Also called the natural or unpaid position, as opposed to non-organic positioning like paid advertising-per-click. Developing an organic optimization is a long term process which will end in a better positioning on the search engines. Keep in mind that an organic search depends on a multitude of factors that are analyzed by the algorithms of the search engines, it is a proof that organic SEO is an ongoing process that must be implemented by many services.

Relevance for Hyperlink targeted by Google

google hyperlinks

If you write about SEO and find that this post might be helpful for the audience of your blog, and create a hyperlink to this post, then you’re giving relevance and helping to position this post better in Google.

It’s not enough to have a website. This should be sufficiently visible to your customers, existing or prospects, so they can find your site among the top results of popular search engines. This goal requires experience, dedication and efforts to each of your projects.

Organic SEO Campaign

A campaign of Organic SEO can be as cheap or expensive as you want. You must have several elements in an Organic SEO Campaign. We will give you the most important factors to making a successful Organic SEO Campaign in no time.

The five steps to making a successful Organic SEO Campaign are very simple:

1. Make sure your website is user friendly. If you have a website that is not user friendly, the user who was captured by the search engine will leave your site quickly.

2. Be careful of the information it provides. Nothing speaks worse of a service provider, than someone who is not careful with quality content. It is important to verify your text and occasionally check spelling and grammar errors. Also take the time to read what it offers at least once every two months.

3. Consider the statistics of your site: most sites have statistics available for you to check how many people visit it and with what terms. Also tell how much time one spends on your site. This is so that you can determine if you are reaching the niche you want to.

In short, Organic SEO Campaign depends very much on what you want to gain. The ore terms you want to position for, the more quality content related to those terms you should have.

4.  You should check that the content is updated and is still relevant. This means spending money on ghost writers to review the text and ensure that your site is still up to date and contains the best information.

5. It is important to review the analytics of your website. It is a complicated process and sometimes it is not easy to understand. This is why we cannot check if our campaign works or not. The best thing to do in this case is simply receiving a report that explains what the best strategy is to give the most accurate seo results.

Seo is a complicated process that keeps changing. Whether you are looking to position your website for local search or trying to rank worldwide, a combination of organic and paid advertising is always the best way to go. Get a free analysis, click here.

local seo services

Position Your Website in Your City through Local SEO Services

Local SEO – Appear On Local Results

The Internet has broken down geographical barriers and has the ability to reach beyond the seas and continents, making globalization more effective. Small businesses now have the potential to reach international markets. Wait a minute!

  • What about your local customers?
  • And people looking for businesses in your own city?
  • And the people personally who would like to see their provider?
  • What about the support and trust that represents a local supplier?

There are people in your city who would want to know that your business exists!

These days people have become accustomed to using a network to get what they want, at the touch of a mouse! The natural search results are not limited to the global level, but also help visitors find local suppliers and better services. As an entrepreneur, it is important to be found in local searches. Usually people are inclined towards hiring local suppliers to meet their needs, because they have a sense of support and confidence in them.

local seo

With the growing importance of being found on search engines, local search optimization has emerged. The importance of local optimization has been detected both by SMEs as global consortia. A high percentage of searches include location data such as keywords and searches that are geographically restricted, which will provide the most qualified traffic to your site.

The Way People Search On The Internet Today Is Mainly Locally

Both individuals and companies prefer to work with companies in their city or region, so if your website appears in the top positions in local search, you get traffic of quality and high conversion rate. Local SEO services can make a difference in companies operating within a specific geographical area, or just for those companies that want to target the maximum number of specific regions.google local

With a strong presence in local searches related to your business, you will not only receive more visits of high quality, but you get a higher rate of conversion on these visits. A Local SEO Service is an opportunity to improve your online presence and be found by more potential customers interested in your products/services within your geographic region, who will be more likely to make purchases from your website.

Do not fall into the trap of believing that SEO is only for large businesses and corporations that can spend thousands of dollars a month in their marketing strategies. Local SEO services suit any business of any size. The Local SEO services range from optimization and positioning local listings like Google Maps, Bing Local Business, Local Business Yahoo, Facebook Places, Foursquare, Gowalla, among others, to study and rank your website in the organic listings for keywords related to your geographic area.

Local SEO Services Can Improve Your Business

The internet is filled with millions of websites. From a web viewer perspective, there is nothing in this world that cannot be found on the Internet. Every detail you need, whenever you search for a solution is already available online through millions of websites and are available for free. It is necessary for every business organization to make use of websites to promote their products and services.

local business search

Today there are several companies out there that provide similar services and products to millions of communities. People are able to buy these products or services right from the comfort of their home and therefore the competition is very high. You cannot survive unless you make use of these technologies and equipment to improve the efficiency of your services or quality of products that you manufacture.

Local SEO Is Very Important For Every Website

There are millions of websites online and everyone’s challenge is to make your website visible to potential web viewers.  Optimizing local search engine is only one of these optimization strategies.

When your business has a local store, it is mandatory for you to indulge yourself in local search engine optimization strategies. These strategies have improved search engine marketing and several companies have already begun to realize its importance. Internet users make use primarily of four different types of websites to gather this information and this includes major search engines like Google, local search engines such as Google Maps, Yahoo Local, online yellow pages, and other sites with local components. In order to achieve and progress in optimizing local search it is essentially required to create relevant and compelling content for your website.

website seo

Your content should be well written with analyzing attractive, signs and images related to the content, the proper distribution of keywords or keyword density. It should be valid enough to attract customers into potential buyers. Web users mostly use the major search engines first, details and contents developed for your website should match your search phrase or text.

An important aspect is that you need to engage in keyword research and choose your list accordingly. Note that people might be looking for the same, but the texts could input differently. This is mainly due to the fact that there are many colloquial expressions throughout the country and therefore you have to be very careful when choosing the keywords related to your location. Localized keyword research is harder than it may seem by all means, but you need to develop your website for your future business.

seo montreal

SEO Montreal – Results Driven Marketing

When looking for Seo Montreal, it can be difficult to find a company that will actually be able to deliver results. Many companies, and websites claim to be able to rank companies on various search engines for keywords related to their business, but in reality, the majority of these websites are simply outsourcing the work to cheaper, less reliable options. This is where Boost One Seo is different. By carefully analyzing your industry, your competitors and your website, we will come up with a unique approach to your online marketing strategy, one that has been fully customized. There are several steps required to getting a website to the first page and position on Google for their given keywords, and all of the elements must be present in order to achieve those results.  Some of these elements include:

  1. High quality content and frequent posting
  2. High quality links pointing to your website
  3. Complete Social media presence
  4. Proper on page optimization
  5. Offering quality to your visitors

In order to truly have a business that can achieve first page ranking, you must have all of these elements checked off. There are no shortcuts, especially for company’s looking for long term results.

High quality content and frequent posting

More than often, company’s and individuals claiming to offer Seo services Montreal and all over the world overlook the importance of high quality content in an Seo strategy.  In a recent study, it was determined that the top 10 results for any search term in Google has an average of 2000 words written on it. The higher the word count, the better the ranking. There is a direct correlation! Check out the image below.

search engine marketing

The average top result has 2416 words, and the 10th results average no less than 2032 words. This definitely shows us that the better the quality of the content on the website, the higher the ranking the majority of the time. This also means that people should be posting as frequently as possible, because fresh new content that provides something of substance to the visitor will be ranked highly in Google and other search engine’s eyes, and this will translate into greater ROI for you and your business. If your post is only 500 words long, or 1000 words long, that’s fine too, just be sure to post as frequently as possible, and try to provide as much detail as possible without being repetitive.

Think about it from a logical perspective. If Google see’s that a certain website is posting frequently, detailed content that legitimately helps the person searching for that phrase, why wouldn’t they put them on top of the rankings. These search engines jobs is to provide the highest quality results possible to it’s users, and more often than not, the site’s offering the most quality also contain the most words and images. There are many other parts of the article, website, or post that should be present to help optimize the page for the results such as using the right bold text, italics, headings, images, videos, titles, meta description and keywords, and if these are all there, generally you have a winner. This is what Boost One Seo is trying to do with Seo Montreal and with local companies trying to be a step ahead of the competition.

High quality links pointing to your website

When speaking about off page Seo, one of the most important actions is link building. This doesn’t mean you should add your link to any website that will take it and post it to their website, this means by providing quality rich content, refer internet users to your website in a way that will help them find the answers they are looking for. Some ways to do this are by building web 2.0 properties, participating in various online forums related to your industry, answering people’s questions online and letting them know how you can help them. The idea behind this is to grow your company’s overall web presence.

link building

Take for example a company looking for Seo Montreal so that they can help their florist business grow. Firstly, we can build various florist related mini blogs offering quality to it’s readers. This could be a blog about roses or about choosing the right wedding flowers. Once this blog has been built we must add quality content. Once the site is considered complete we can link to the florists main website to help give it what is referred to in the industry as “link juice”. The more link juice, the better the rankings, provided content and the other elements are in place. The next thing that could be done is to find flower related forums and blogs and participate in the discussion, either by posting a thread, replying to a thread, commenting on an article or any other form possible. The idea behind this is to steadily build links, month after month until after some time, these very forum posts and blogs that have been commented on are ranking for your search terms, and your website is posted their. If Google and other search engines see your link on these related websites, you are more likely to have a strong position in the search rankings.

Complete Social Media Presence

These days more than ever, Social media is completely revolutionizing the way businesses market themselves online. Facebook, Twitter, Instagram, LinkedIn,Google Plus, these are the big ones, but there are countless others. Company’s must have a presence on all of these and constantly engage with their fans and followers. This happens by providing high quality content that goes viral, and makes people share it with their friends and family members. Anytime a new post has been made, or there is any type of new content or announcement being added to the website, it should be shared across all platforms. There are not many company’s that offer Seo Montreal and will tell you this, which is another reason you should let us do all the work for you. If you realistically want to be on top of all the Social Media outlets, as you should be, you would have to have at the very minimum a dedicated staff member to do this in order to be effective.

Social Media

Boost One Seo can handle your Social Media responsibilities and we will ensure that your visitors and followers are constantly engaged and sharing your company’s content. Rather than hire someone full time, let us do all the work and make sure that you have all of your bases covered.

Proper on page optimization

Another aspect of Seo that is often underestimated in importance is the on-page aspect. You can do all the link building and Social media interacting you want, but if your website itself is not properly optimized for search results, it could be a long and painful road to realizing you will never be ranked. Even worse, you could get penalized by Google and then shunned from the results forever. There are several things that should be there in order for the on page Seo to be up to par. First and foremost there should be a sitemap present on the site. This let’s Google know how your site is mapped out and it notifies them when there are changes or new additions. Secondly, all images should have properly formatted “alt text”. This is basically a few words describing the image.

on page seo

There should be a meta title, meta description and meta keywords present. This is typically the information that appears in the results themselves. If you are looking for SEO Montreal, be sure that these aspects are covered in the overall package being offered. One of the very first things that Boost One Seo does before beginning an Seo job for any company is to first do a full on page analysis to make sure everything is as it should be. There should be good content, with bold text and italics text in places. H1, H2 and H3 headings if possible. As many images as possible with properly configures “alt text”. The entire purpose of the website and and the main service, product, or content it offers should be present in the title tag, url, content of page and image alt text. All of these elements together comprise a website that is properly optimized on site.

Offering quality to your visitors

The main purpose of any content being created on your website should be to create content that provides answers to people’s questions or generally helps them solve a problem. If you offer quality, Google will rank your website higher, you will get more visitors, and those visitors are more likely to share your website to the world. This is the goal of any website, to be highly ranked and to get the most visitors possible. This does not happen over night. It happens by hiring the right team for the job, a team that can provide a unique strategy and deliver high quality results. Too often, Seo Montreal can be hard to come by. Company’s can claim to provide results yet cannot deliver when the time comes. Boost One Seo is realistic from the very beginning, and we tell you which keywords and phrases you should be targeting to get started. Like with any successful marketing campaign, the right budget must be allocated to achieve the right results. It is unrealistic to expect drastic results if the budget is there, which is why we like to give all of our clients a few options with a few different price points before we get started. This way, businesses know what to expect, and in how long to expect it.

Get a Free Assessment

Before getting started, we will first conduct an analysis of your website and it’s competition. We do this in order to accurately determine, which keywords would help your business, and how long it would take to rank for these keywords or phrases. Of course, much like anything else in the world, the time that it takes to achieve results goes hand in hand with how much competition there is out there. If you are in an industry that is flooded like competition like the Customs industry or the moving industry, it typically takes more time to get ranked than if you were in the dog walking business. The advantages are that once you do get ranked for these keywords, your business can grow astronomically and it really adds to your bottom line. If you are looking for Seo Montreal be sure to get your free Seo assessment and we will get started on your game plan immediately.

Monthly Work and Progress Reports

It is not simply enough to just do the work, our policy is to also keep the client informed along the way so that you can a) see what we’ve been doing 2) track the progress of the keywords we are targeting. Each and every month we will send you full work reports explaining in detail what links we have built and where you could see them. You will also see what on page work we have done, whether it’s posting on your blog, or properly configuring your on page Seo. We will also provide monthly reports on ranking progress, where we will show you where you were ranked at the beginning of the cycle compare to the end. Watch month by month as your organic search engine rankings increase, and you get more visitors and leads to your website. Boost One is changing the way Seo Montreal is being done and paving the way for results driven marketing. It’s out with the old and in with the new when it comes to any Montreal Seo Company. Google has changed it’s algorithm and the way it reads websites several times over the last couple of years, so anyone using those old tactics are simply being left in the dust, while anyone using the new form of Seo, which is all about quality, is ranking on the top of search engine results at will. Be a part of a winning team, be a part of Boost One, and make sure that the right company is taking care of your company’s website. Get a free assessment or contact us today to find out more about our custom online marketing strategies and about how we can help your business thrive!