Category Archives: Search Engine Marketing

Understanding How SERPs Drive Business Success

Technology continues to develop at a staggering rate. Almost everything – including marketing – has become digital now. You want your company and your brand to be at par with your competitors, so you build yourself a website too, in order to spread information about your product or service. But just having a website does not guarantee success. You have to consider many other things, one of which is your Search Engine Results Page (SERP) ranking.

What is SERP?

What is SERP, exactly? When a user looks something up in Google, the first page he would see after typing his query and hitting enter is a list of relevant websites to his query, ranked in the order of importance, with the most relevant site on top. This is the search engine results page.

google serps

People are impatient. If they do not find what they want in the first few links they click, they would try another search query. This is a fact proven in a study made by Jupiter Research in April 2008. The results showed that the number of users clicking the first few websites on the first SERP increased by 68 percent from 2002 to 2008. Moreover, fewer users looked at the second or third page of the SERP. This is why being on the first page is important. Being on the second or third page of the SERP is equivalent to you losing 90 percent readership from your target market, potential customers and, eventually, profit. You need to ensure that your site ranks high by making it optimized for search as much as possible.

SERP ranking is Important

SERP ranking is important because Google wants to give its customers the most relevant results to their inquiry. The higher your ranking in the SERP listing, the higher the likelihood of people visiting your website. Since Google is a machine that does not have the human capabilities of understanding the context behind images or videos, it can only look at the text information in the site and monitor links to it. Therefore, you need to have content in your site that is optimized for search engines (more commonly known as search engine optimization or SEO).

Factors that Affect SERP Ranking

How do you get to the top of the listing? Here are some of the considerations:

  1. Google wants to give its customers the best results, so it takes into consideration the location of the user according to their server. The closer you are to the customer’s server the more likely your site will rank high in the SERP. If the customer is not very specific with the search (for example restaurants in Dallas) then Google will make the assumption that the customer needs something near him and adjusts the SERP ranking of sites accordingly. In order to optimize your website for local search, local SEO will have to be done in order to ensure all elements are present on and off your website.
  1. When people look things up, they type their query on the search bar. “Houses for sale” is an example. These are then called keywords. Google sends its spiders to crawl the web and send back to the SERP the websites that contain the keywords.

google search query example

It is for this reason that website owners hire writers and SEO professionals to produce good content with keywords adequately distributed throughout the body of the content. When you plan your content, make sure to come up with good keywords – what your potential customers are most likely to use as keywords when searching a product or service that you offer.

In the past, keyword density was of huge importance. Websites were on a race to churn content teeming with keywords in order to top the SERP listing. However, putting too many keywords – also known as keyword stuffing – made for badly written content, which now leads to penalizing from Google. Therefore, your site must have meaningful content with the keywords and related words sitting prominently in the title and scattered well throughout the text.

  1. Links act as recommendations and up votes. When you have other websites linking yours, then Google will think that your site is relevant. As a result, your website will get a higher SERP ranking. However, it is important to get links from trustworthy websites that also rank high on the SERP, not just link spamming from non-related websites.

quality content

  1. This is the most important factor that will help see your site to the top of the SERP listing. Great content gives valuable information and is written for users, not for search engines.

The better your content is, the more visits you get – and this is something Google can determine. If your site is dynamic with people commenting and linking to it because of good content, then you are sure to get a higher ranking.

  1. Social activities. These include shares, likes, and social following. If you need proof about how important this is, you just have to look at your Facebook newsfeed (supposing you have one) and see the content your friends are sharing – videos, articles and what-have-you. Google also takes into consideration the behavior of users. If you have very good content, then it would naturally get shared. Your website will have more traffic because people are talking about it. The more shares your site has, the more credible it becomes. When Google detects rising social activity in your site, it will place higher in the listing.

As with everything else, search engines will continue to change based on the behavior of their users. Naturally, search engines like Google want to provide the most relevant information their users need. By understanding the basics of SEO and SERPs, you can optimize your website to make it rank high on the SERP listing. As a result, your online presence will be strong. This strength will be communicated not only to your existing and potential customers but to search engines as well. Be clever with the use of links and keywords. Write fresh content that people find valuable to read and share. By following these tips, you will have a higher chance of ranking high in the SERP listing and a higher chance of success.

modern seo

Growing Trends in the SEO Industry

Search Engine Optimization has long been amongst the best and most effective ways to market a business online. In case you don’t already know, SEO is a process by which you can optimize your website in a certain way so that Google shows it amongst its top results. This is a sure way to increase your brand identity and drive traffic to your webpage.

modern day seo

Modern Day SEO

Just like everything else, SEO trends are changing with advances in technology and changes in Google’s algorithm. Today’s online world is not simple comprised of websites that provide you with information and nothing else. Most of today’s web is filled with websites integrated with social media platforms, and online business owners would do well to remember the importance of these websites in order to understand the meaning of real organic SEO in this era.

Social Media is not enough

social media presence

Simply integrating social media into your digital marketing campaign is not enough to get your website awarded with amazing rankings, if done alone. Here are some growing SEO trends that you should keep in mind when trying to build an online following.

Create Content that is Audience-Aware:

This is an important part of modern SEO which has proven itself to be very effective. Creating content that is focused on the interests of a targeted audience is the first step any online business should take. This leads to content that is catchy and interesting for the specific portion of the population you want to sell your product or service to.

Social Presence is appreciated by Google, Use It:

After seeing the number of people actively using social media, Google has started giving better rankings to websites with social media integration or an online presence on a social media network.

Build Your Brand Before You Build Links:

build your brand

Most people tend to take advantage of the power of link building for their SEO but they forget the fact that in order to drive true traffic to your website, you need a strong brand presence as well. So make sure that you give something concrete and interesting to the people when using links from other websites, otherwise they won’t be compelled to click on the links anyway.

Optimize Your Business for Mobiles As Well:

The amount of mobile phones being used daily is growing exponentially. Smartphones have made it possible to do anything a computer can do, but when you are on the go, and online businesses need to know that. If your website isn’t optimized for mobile use, you might lose a lot of potential traffic. Having a mobile version of your website built, or redesigning your website to be responsive is the solution for this.

optimize for mobile

Blog to Fulfill Needs, Not to Stuff Keywords:

There are two types of blogging. One makes use of unethical SEO practices like adding unnecessary keywords to the content just so that people will see your site in search results. The other one, which is ethical, as well as more efficient, is to  write content based on users needs that must be fulfilled. This will turn your content into something that is interesting and that actually provides the reader with helpful information.

We can easily see that the concept of Search Engine Optimization has evolved quite a bit with the increase in online traffic. People use the internet every day, and they are getting smarter about it. The old methods of SEO just don’t work as well as they used to and this has also led to SEO being more expensive than it used to be. The evolving trends of SEO need to be understood by marketers so that they can create engaging content for the user that, with the help of social presence and link building, can lead to a much more successful campaign.

seo benefits

Why SEO is the Best Online Marketing Strategy – Advantages of Organic Traffic

Ever since the inception of the internet, everything has gone digital. From connecting with your friends and family to something as simple as ordering a pizza, the internet has had an effect on every aspect of our day to day life. Keeping that in mind, many businesses have decided to go online as well, and just like any business, they need to market their products and websites in order to gain the traction they need.

seo strategy

Digital Marketing Saves Cost:

Seeing the sheer number of people that use the internet today, one can imagine the amount of customers that can be attracted towards a business. The internet, along with the countless advantages it has brought, allows you to market your brand with minimal cost if you know what you’re doing.

Why Use Online Marketing?

Advertising your business through the web has many advantages over conventional forms of marketing. Some of these are as follows:

  • You can target a larger audience, even in parts of the world inaccessible or impractical with conventional billboards and flyers.
  • It is highly cost-effective.
  • You will be able to gain profits more often, rather than having a website that costs you hundreds or thousands of dollars only to see it void of any customer activity.
  • At the current rate the internet is growing, you can ensure your business will only further expand, provided you play your cards right.

Search Engine Optimization:

While there are many ways to market your business online, often times, the most affordable one is a process known as Search Engine Optimization, or SEO. What that essentially translates to is a process by which you can make your website appear more often in search engine results.

advantages of seo

One major reason why SEO is the best method for online marketing is that most of the people looking for something on the internet start by searching for it through a search engine. This search engine, be it Google, Bing, or Yahoo!, categorizes its results on the basis of which said website or page has more SEO value compared to others. That means that your website could potentially be the top result for a web search, hence driving more and more traffic to your page.

There are many techniques used to increase your SEO ranking, but the most commonly used are:

  • Adding certain keywords to your text and website. This increases the chance to have your webpage pop up in a search more often, if it matches the word that is searched for. This can be a very time consuming process that includes keyword research and competition analysis.
  • Back linking is a way to connect your page to other pages through links in the articles or in references. This also drives more traffic to your page.

Why SEO is the Best Marketing Strategy: seo plan

  • It is low-cost compared to other popular methods like Google Adwords.
  • It’s a technique that leads to ever-increasing traffic. It may not be instant, but it is definitely quick enough to start providing results.
  • People trust Google and its rankings. If your webpage is optimized correctly, Google will show it more often and people will click on your link because a credible search engine is telling them to open it.
  • Through SEO, you can be sure that the people coming to your website are coming solely for your product. Google has told them that the product they searched for is on your website, and that will give you a higher return on investment rate than any other service.
  • It has been found that 60% of the users using search engines click on the first result that pops up. That result could be your website.

Summary

So there you have it. Investing your money in a good SEO practice will take your business to the next level, where you can be sure of results that always increase and are permanent. Ditch the more expensive advertising techniques, and optimize for the better. To get a Free SEO Analysis, contact us today! Click here for more information.

how to hire seo company

Factors to Keep in Mind While Choosing an SEO Company

If you’ve decided to start an online business, you probably already know about the role online marketing techniques can play in its success. If you know about that, then you should know that Search Engine Optimization, or SEO, is the best long-term marketing technique you can use.

how to choose seo company

When the SEO started, it was all about adding keywords to your page and using backlinks. Now it has grown into a more sophisticated practice that involves the use of social media, web design, coding and more. All of that requires you to hire an experienced SEO company in order to receive a truly effective online marketing service.

Here are a few things that you should keep in mind before deciding on an SEO company:

An SEO Company Should Not Outsource:

There are many SEO companies that outsource their work to sub-contractors. This leads to multiple issues with quality control and you never know whether a person is even working enough for what they are charging.

Understanding the Business is a Must:

An SEO company should know what your business is all about. Only then can a company decide how to go about increasing your SEO rankings based on your business’ goals, values, and aspirations. They should have a clear understanding of your clientele and the people you want to target with your product and then advise you accordingly.

Choose a Company that Adapts to Change:

As mentioned earlier, SEO techniques have evolved many times over the course of only ten years. A company should know how to adapt itself to the changing trends. Newer techniques should be incorporated by the firm you choose in order to keep your business on top of your competitors.

what to look fo rin seo company

An SEO Consultant Should Be Innovative:

Today’s world is constantly growing. While traditional ways to do things are still appreciated, they aren’t always as effective as some newer innovations. An SEO company should know how to make use of all the new trends in the internet world. An example of that is exploiting the sheer popularity of social media websites today. Web designing has also become a major part of modern SEO and should be used in order to multiply your results exponentially.

Your SEO Consultant and You Should Work Together:

Last but not least, you should be sure that your consultant knows and understands you. Just as in any other aspect of life, you cannot hope to work well with someone who does not work well with you. A healthy and open relationship with your SEO company will help your business get the traction it needs.

hiring seo company

Your consultant should provide you with constant reports on all website progreass so that you can feel confident as the client by staying in the loop.

Search Engine Optimization is not as simple as it once was. You could still practice the basics of this technique yourself, provided you have the general knowledge required. In order to survive with online marketing in today’s world, it’s better that you hire a good company to do it for you. Just make sure you understand the dynamics of choosing the right company so that your business can actually grow constructively.

Looking for more website traffic? Click here to contact us.

best ways to learn seo

The Best Ways to Learn SEO

When it comes to learning SEO, there are many different ways you can benefit from the Internet. Below are some of the best ways to learn SEO.

Internet sources

The Internet is full of information. You can easily learn how to create an SEO strategy by searching in any search engine. In addition to blog posts and useful info graphics, you will also find e-books and tutorials that will give you very useful content in terms of SEO. You can even learn to develop this strategy using videos and online tutorials.

However, even if you find a lot of information online about SEO, this does not mean that everything is relevant. We have prepared a list of some of the best sources of information that address this issue. This list contains a number of relevant blogs, guides, articles, videos and tools to help you learn everything there is to know.

seo seminars and courses

Attend seminars and webinars

The creation and implementation of an SEO strategy is not a subject you can study at school since it is a new and emerging issue, you will get valuable knowledge by attending seminars or webinars. These meetings are a great way to teach SEO professionals who will share their experiences, tips and tricks to be able to become an SEO expert.

In addition to having the opportunity to learn new techniques, these seminars and webinars also represent an opportunity to meet protagonists in the world of SEO. This way, it will be possible to exchange experiences and knowledge, as well as communicate with people who are facing the same problems and challenges as you do.

Attend a course

There are numerous courses focused on SEO strategies that will be of great help during your learning process. They are different depending on the level of knowledge required, and depending on the issues and expected results, when the course in question ends. They also differ in costs.

You can choose to attend a group course in an educational institution dedicated to teaching technology in the computer field, or taking private lessons. There is also the option of attending online courses. The great advantage of online courses is that you can attend no matter what your place of residence is. Some of these courses are free, but some others find it necessary to make a payment.

The development of the Internet and social networks has allowed people to connect to each other very easily, no matter what their location is. This will help you become aware of new trends in a convenient way without leaving your office. Use the Internet to follow relevant blogs, to keep up to date with outstanding people in the social media field, both Twitter and Facebook. Join LinkedIn to stay in touch with other professionals. Tracking online activity will help you be familiar with any changes that may occur.

Call for help

seo help

Learn how to carry out your SEO strategy with help. Join a discussion on social media and ask the questions you have in mind. SEO is a skill that requires continuous development, and one must be aware of new trends. It is completely normal that you find certain aspects difficult to understand or apply. Therefore, do not hesitate to seek help from seo professionals.

Start with the basics

seo basics

As with any other subject that you start learning, developing proper SEO skills requires starting from skratch and sometimes everything you thought the web was about. You must start with the simplest terminology and some basic tutorials and guides, in order to understand the essence of an SEO strategy. Basics like on-page SEO and local SEO are a good place to start. Once you are familiar with the basics, you can proceed to delve into other aspects. Revise percentages and major events like the recent Google Pigeon update, and this will help you see how SEO has evolved over time. It is also important to distinguish two important aspects of search engine optimization: white hat and black hat.

Conclusion

Technology is always changing and evolving and this rule also applies to any singular aspec of SEO, as it will always be susceptible to constant modification. Therefore, it is important to stay current with the latest updates on the subject, as they can have a big impact on the success of your SEO strategy. This means you never cease to learn, and you have to be aware of new trends and changes, so that you can avoid using past strategies that are old fashioned and outdated.

seo grow

How Your Business Can Grow Through SEO

When SEO is supplemented with quality content and clever marketing, you can transform an unknown website into a real success when it comes to your business. One of the simplest ways to assess the credibility of a business is by conducting a search for it in Google. If someone is looking for your business, you must have a clear idea of what he or she wants to know about your business and not of your competitors. Google specializes in providing this information to visitors.

Dominating your market is not a one day affair

seo keywords

When people search, they do so using keywords of interest, not the name of your brand. This is why, you need to study the keywords you will use in your Web and Blog site, as these are the ones that will help the search engines to display your results before the competition. It should be clear that if these SEO techniques are not mastered properly, you should hire an SEO specialist to take care of it. Make sure you only use ethical SEO techniques in your campaigns.

SEO can be an expensive and long-term practice, but when done correctly, it has unlimited potential. If you are trying to dominate your niche, it is important to know that this is not an overnight process and can take some time. In fact, if you try to do too much in too little time, chances are that Google blocks the site.

Is SEO right for my business?

No matter how small your efforts are to create an online presence, you should always start from scratch. In order to get results, you must try different marketing strategies. SEO alone does not guarantee a good position in Google for your keywords. You have to use it in conjunction with other tools to grow your business.

Networks

The popular sites social media sites like Facebook, Twitter, Google+ and YouTube have enormous potential to help in growing your business. The purpose of these sites is to help people interact directly with your brand or business, and therefore they should be used as a supplement. Google likes websites that interact with it’s visitors, so using social networks as a strategy is a plus … when done correctly.

Blog

seo marketing
A blog helps you derive the maximum traffic towards your corporate website. When people look for what they require, the blog helps provide answers to your customers’ questions. The keywords you use in your articles are very important for SEO purposes, because you will eventually attract more potential customers. These articles will then rank for the terms related to your business, and generate more traffic to your website.

Collaboration with other sites

Collaborating with specialty articles on other sites or blogs is a good way to create links to your site, but more importantly, a great way of gaining quality backlinks in the eyes of Google. The advantages are that this will attract potential clients from other sources and increase your authority on the subject in which you specialize.

A few years ago, SEO procedures were quite easy. Now, it is quite the contrary. SEO requires everyone to be vigilant and aggressive. SEO experts need to carefully create a well thought out SEO process. Every word that is written and produced in a website is representative of that site. These professionals serve and alter what you have written accordingly to suit your site. So in order to get viewers to your website, you need high quality seo services that are designed to get results.

Conclusion

SEO today is not limited to the use of keywords, but the quality of the content you publish, the backlinks to your site from reputable sites, and the use of tools of “conversation” with your visitors. Are you missing any of these requirements to position your site right? If yes, then you need to include these in your strategy right away.

SEO can be used for your business. This is an enormous task to complete on your own. If you are serious about increasing your websites ranking in search engines and generating more clients online, then contact us today for your free SEO analysis.

white hat seo black hat seo

SEO: Good vs Bad

Search engine optimization, also known as SEO, is a popular form of search engine marketing. Its main objective is to improve site ranking in various search engines. Almost everything on the Internet has grown around the idea of ​​search engine optimization. However, it is important to note that there are two distinct methodologies at work when it comes to optimization.

According to many SEO consultants, its methods can be subdivided into two different groups. The categories are best known as “white hat SEO” (which aims to improve the overall quality of web sites, and increase site ranking through approved methods), or “black hat SEO” (often uses methods like cloaking, spamdexing to move up).

whitehatvsblackhat

Those in the field of white hat accuse those who use black hat methods of not only giving a bad name to the art of SEO, but also of trying to manipulate and undermine the ranking of search engines. The black hatters defend themselves by saying that all SEO really ends up being an attempt to manipulate the rankings, so the individual methods used to increase rankings is irrelevant.

So what are the methods used by both the sides?

White Hat Methods:

white hat seo

These methods involve taking into account the typical guidelines that search engine representatives like Google’s Matt Cutts have published, as to what is and what is not acceptable. Experts of White Hat SEO usually advise to create more user-friendly content, and focus less on the search engines.

The white hatter often needs to pay more attention, because if you have made critical errors in either the design or development of your web pages, not paying enough attention can “poison” your site or blog, which will reflect negatively in search engines. Here are some examples of White Hat SEO tactics, which are acceptable in search engines:

• Use a reasonable amount and accurate description of Meta tags without excessive use of keywords.

Optimize tags, titles and other parts of the source code.

• Use Word Tracker or a similar database to find popular keywords and phrases.

• Monitoring of various search engines to ensure that URL is indexed.

• Increase the amount of exclusive content on the site.

Writing quality content for site visitors instead of search engines

Black Hat Methods:

black hat seo

Black Hat SEO” methods are used to improve the ranking by any means necessary. The search engines, not only because of its deceptive nature, frown upon most of these methods but their ability to provide quality content to site visitors also gets hindered. Search engines often penalize sites that use black hat methods when discovered, to reduce or eliminate these sites ranking on search results pages. Search engine algorithms usually apply these penalties automatically, because the Internet is too large to do it manually.

Therefore, you have to take into account the enormous risk taken by those using unethical SEO practices. A common black hat method is known as Spamdexing.(Spamming + indexing). Spamdexing is one of the multiple methods used to manipulate the importance of resources indexed by internet search engines.

Some of the techniques that Google and other search engines use to measure the relevance of a page include determining the keywords that exist on this web page. These search engines analyze words that are either on the website or words on external or internal links pointing to that website. The creators of web pages can deliberately and abusively, include dozens or hundreds of “keywords”, only to position it better in search results. This is basically what spamdexing is. Another example of spamdexing is link farms.

A link farm (link farm) is a set of websites that are linked to each other in order to improve its ranking in search engines.With the creation of these farms pursued artificially the web page rankings get inflated as a result. Unfortunately, it is often confused with white hat optimization techniques that do not involve deception.Spamming keywords include links to web sites, blogs and forums with the intention of publicizing a website more than it deserves, which is unsatisfactory for those searches.

Conclusion

An easy way to distinguish between Good and Bad Seo is the amount of time necessary to achieve the desired results.If you do not know the right techniques and tools, White Hat SEO uses methods that produce results slowly over time and only after a good deal of effort has been put into the site. Black Hat SEO offers quick and easy results, but accomplished through deceptive practices. This will often lead to penalty.

If you are looking for an ethical SEO company that will take great care of your website and achieve great results, the right way, then contact Boost One Seo today.

How to Create a Great Digital Marketing Campaign

Set Goals and Objectives

set goals and objectives

As in any other form of media, working with a clear and specific methodology is essential especially, when planning a campaign at the digital level. The first step is to set goals and conduct research aimed at understanding the competition, industry and consumer trends. While conducting this research, you should define your objectives and collect information about the client/brand, target audience and the related market.

To follow through with any campaign, you need to answer two questions:

1) What is the goal?

and

2) What is the desired action? Do you want to increase sales, launch a new product, need feedback from your customers or want to generate some rewards for their loyalty?

Team Work

team work

You must develop a global benchmark category and identify opportunities in new digital media formats, and new social trends, relating to new consumer channels. For this first step, it is essential to have a multi-talented team to investigate these opportunities from the perspective of your consumer and two-way communication.

A Strategy

marketing Strategy

The next step is to propose a strategy and plan where you want to go with your digital marketing campaign.After analyzing the information obtained in the research process, you are in a deductive process. It must define the path to the solution, developing an action plan that defines the elements of digital communication. This strategy should contain elements of Seo, Advertising, PPC, and Social Media aiming at a comprehensive online strategy.

From planning to development, it’s important to define the creative concept. It is crucial that creativity reflects alignment of the various elements.

The Campaign

marketing campaign

Once the strategy and creativity is defined, you are in the production process of campaign development, which is the process of producing various pieces that make up the creative strategy. To achieve a good final product, it is essential to have an integrated team capable of graphic design, multimedia and programming to manage the relationship with the client. Importantly, unlike an offline campaign, the production process in the online world has stages of animation and programming while providing an innovative experience to the consumers.

After launching the campaign, it is crucial to track analytics. At this point, the digital domain that has been setup will allow monitoring in real time which will allow you to instantly correct any deviation or weak point. Tracking tools like Google Analytics collect and analyze results so that you can constantly improve your campaign.

Visibility

online visibility

Visibility is critical in any campaign. A lesson you must learn is that no matter how good your products/services are, if a good analysis and advertising campaign is not made, you will potentially lose a massive quantity of buyers and/or visitors and your sales will never achieve the targets you set. Visibility can come from many sources such as advertising, natural search, social media, content marketing, e-mail marketing and many more venues. Having an idea of what services to use to present your product is crucial for the campaign.

Measuring Results

measuring results

When measuring the success or failure of a digital campaign, it is essential to understand what you are measuring. Many feel that having a million hits is a success. It is a success, if the goal is purely branding and distribution, for example, launching a new product.

However, it is important to measure the investment versus the results, the final ROI. If you have a campaign that aims to promote direct sales via online medium, you should measure the sales generated, not the number of unique hits that are obtained. An online campaign must raise measurable objectives.

What are the main elements that influence the effectiveness of an online campaign?Multiple factors influence the effectiveness of a digital campaign. Among them, the most important are:

  • The quality of the creative banner design
  • The number of times the campaign is seen
  • The context of site where the banner is located

Several studies indicate that firm’s brand recognition grows when it’s shown more than 10 times to the same person. This is important especially for new brands in the market. It is also important that campaigns have the company logo on the banner being displayed.

The last recommendation is to quantify the success of your campaign. Presently, there are many methods that allow us to measure results, and the most common is to use tracking codes like Google Analytics or Histats. No matter how great your campaign is, it is always a good practice to measure the traffic, the achievement of objectives such as sales, number of visits, conversion rate, most successful keywords, sites linking to yours, etc. One of the tools that we recommend using is Google Analytics, because it is the most famous and complete tool. In addition, Google Analytics is useful for all types of projects from marketing campaigns, mobile apps, Webapps, to monitoring games and other things.

For more information and assistance, feel free to fill our free marketing analysis form and have our experts put together your winning strategy.

content marketing

Content Marketing: A Sales Strategy with Added Value

There has been a lot said about content marketing, not just in social networks, but all over the internet, for a long time. The definition, however, can be somewhat elusive. Actually, we are always talking about content marketing in one way or another. In many ways, it’s considered the backbone of brand presence.

Content marketing can have many forms, for example: through videos, case studies, books, computer graphics, quizzes, polls, photos, and more. The range is very wide in the digital world.

What is Content Marketing?

content marketing process

We use content marketing to do things like increase sales of a brand, to generate a positive brand image and to position a company as an authority in a particular subject or particular line or range of products.

For SEM or PPC Marketing (Pay per Click Marketing) we also need good content. This means that quality content is the key whether we are working with social networks on the web, or with some other digital media. If we buy traffic, buy followers, then we have to have something to hold them.

Content marketing is a concept that takes time and experience online to accomplish, and is becoming more relevant everyday. When you are marketing your content, you should offer original, entertaining or useful content to users (even all three at once) targeting sale as the primary goal. When creating a content marketing strategy, it is essential to be clear about what our target audience is, what their needs are, what information you want to provide them, and how you can help.

content marketing methods

The corporate blog is one of the best tools to convey valuable content that helps attract, convert and retain customers. However, the originality of both topic and presentation of information plays a fundamental role. Therefore, you have to take advantage of the various forms that can offer good content(videos, info-graphics, e-books, newsletter, interviews, etc.).Factors such as Social Media or SEO Positioning are very important for a good content strategy, which is why, you can always exploit the potential of all available opportunities. In addition, content marketing is a sales strategy with many benefits.

How do you know if it works?

Some basic metrics will help you know what you have to achieve(themes, formats, strategies, customer service, design, usability, etc.). Content marketing is often confused with other related online content generation strategies like Branded Content, Copywriting, Storytelling and Content Creation. The line that divides some other concepts is fine, sometimes fuzzy, but it should be clear in its meaning and must involve each of these actions at the time of raising your content creation strategy.

Branded Content Marketing Content

This technique is based, as the name suggests, on the production of “branded content”, in any format, which means that the branded content does not have to be digital. In fact, this type of content marketing is mostly used in the television field.

Content Marketing vs. Copywriting

This is a technique of creating persuasive content focused on the user performing a specific action such as a purchase in your online store, a call or requesting particular information. The most important nuance is that copywriting hides the fact that you are trying to sell something. It is more aggressive and more direct. Of course, you can also perform functions such as inform or entertain your users, but this is not its true goal. In addition, copywriting is only the creation of content in text format.

Content Marketing vs. Storytelling

Storytelling consists of turning a message or an idea in a short story that allows a connection between the narrator and the audience. Its turning branded content into a narrative that encompasses various stages and chapters. It is another way to reach your audience.

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on page seo

A Few Simple Tips For On Page SEO

On Page Optimization is generally pretty flexible because you decide what you want to change on your site. Seo experts have done on page seo for many websites so they usually have an idea of what works. The goal is to make a web page and optimize it to be as attractive as possible for the visitors and the web crawlers. This is extremely important for the success of your website. The only way to improve is to test it regularly and follow up on the different elements to see what truly works best.

on page

Content

Firstly, it’s important that your page is properly accessible. If no link is pointing to it, a search engine cannot see it. Try to avoid JavaScript links. Having great content contributes enormously to SEO. Mostly, people don’t think about content but the vitality of content is always an asset, without which it is very hard to move up in the SERPs (search engine result pages, search results).

Title

The title of your website should be relevant, unique and not too long (max 70 characters). We must not lose sight of the title (it is the first thing you see in the search engines), so it is useless if it does not reflect the information of the website. It is interesting to place keywords in titles, but they must remain relevant. The user and the robot must know what the page is about by reading its title. In practice, it is preferable to put the keywords at the beginning of the title.

Description

Tag descriptions are also important. Even if most robots neglect them, descriptions serve as a snippet in the SERPs. If a description is not given, the robots will select “relevant page-lines”. In a passage where keywords are in bold in the results, the user can see at a glance, the closest terms related to their search query. Like the title, the description must be unique and relevant and it must be an appropriate summary of the page. Avoid generic descriptions and putting the entire keyword list as a description for your web page.

Heading Tags

The tags include headings from H1 to H6 and must be chosen carefully. The way H tags are setup gives a clue about the content of your page. It also greatly improves the clarity of your page. In addition, as an article, the headings should appear in a limited quantity.

Images

In the category of forgotten content, you can also include pictures. Images are not visible to the robots, or for users of Lynx and other text-mode web browsers. All browsers however can interpret the information displayed through the img tag. It is therefore necessary to inform by using the attribute “alt” that will be displayed if for some reason X or Y image cannot be displayed (alt for alternative). The “alt” attribute is also used as an anchor, if the image is clickable. Although naming files can also be a plus, it can be used to (re) cram keywords and be well indexed on search engines images.

Contact information

seo on site

There are times when customers just want to email you, call you via phone or visit you in person instead of filling out a form. Having items like an address and map on a contact page of your website can boost your local search rankings tremendously. There is nothing more frustrating than wanting to contact a website and not being able to find the contact information on it. So keep it simple and accessible.

The call to action

Think about what you want your visitors to do while your clients arrive at your site. You can for example, encourage them to sign up for your mailing list, invite them to leave you a comment that can serve as feedback for your products or services. This way, you obtain valuable information for your business. When you know what you want them to do, then, you must think of an incentive to put up with the order to complete the desired action (A ticket discount, free shipping etc). One thing is clear, if you want results you have to ask and encourage your customers to perform an action.

Google Places

Google Places gives you the ability to link the places page to your website as well as your profile on Google Places to your website. This helps you by making you appear better in the local search results. Google also gives you a local web page that you can customize with descriptions of the products, services, images and videos.

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