Category Archives: Organic SEO

how to hire seo company

Factors to Keep in Mind While Choosing an SEO Company

If you’ve decided to start an online business, you probably already know about the role online marketing techniques can play in its success. If you know about that, then you should know that Search Engine Optimization, or SEO, is the best long-term marketing technique you can use.

how to choose seo company

When the SEO started, it was all about adding keywords to your page and using backlinks. Now it has grown into a more sophisticated practice that involves the use of social media, web design, coding and more. All of that requires you to hire an experienced SEO company in order to receive a truly effective online marketing service.

Here are a few things that you should keep in mind before deciding on an SEO company:

An SEO Company Should Not Outsource:

There are many SEO companies that outsource their work to sub-contractors. This leads to multiple issues with quality control and you never know whether a person is even working enough for what they are charging.

Understanding the Business is a Must:

An SEO company should know what your business is all about. Only then can a company decide how to go about increasing your SEO rankings based on your business’ goals, values, and aspirations. They should have a clear understanding of your clientele and the people you want to target with your product and then advise you accordingly.

Choose a Company that Adapts to Change:

As mentioned earlier, SEO techniques have evolved many times over the course of only ten years. A company should know how to adapt itself to the changing trends. Newer techniques should be incorporated by the firm you choose in order to keep your business on top of your competitors.

what to look fo rin seo company

An SEO Consultant Should Be Innovative:

Today’s world is constantly growing. While traditional ways to do things are still appreciated, they aren’t always as effective as some newer innovations. An SEO company should know how to make use of all the new trends in the internet world. An example of that is exploiting the sheer popularity of social media websites today. Web designing has also become a major part of modern SEO and should be used in order to multiply your results exponentially.

Your SEO Consultant and You Should Work Together:

Last but not least, you should be sure that your consultant knows and understands you. Just as in any other aspect of life, you cannot hope to work well with someone who does not work well with you. A healthy and open relationship with your SEO company will help your business get the traction it needs.

hiring seo company

Your consultant should provide you with constant reports on all website progreass so that you can feel confident as the client by staying in the loop.

Search Engine Optimization is not as simple as it once was. You could still practice the basics of this technique yourself, provided you have the general knowledge required. In order to survive with online marketing in today’s world, it’s better that you hire a good company to do it for you. Just make sure you understand the dynamics of choosing the right company so that your business can actually grow constructively.

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seo for mobile

The Difference Between Web and App Store SEO

One of the questions that many people ask about mobile SEO is this: Is a separate SEO campaign required specifically for mobile? How is it different from traditional web SEO?

There are some people who will tell you that there is absolutely no difference between mobile and desktop SEO. It’s a topic that will initiate a friendly discussion every time. According to some people, there is no mobile SEO; there is just SEO for mobile search users. However, for us, that’s like saying “oncology doesn’t exist; it is a simple branch of medicine for cancer.”

mobile seo

On the other hand, everyone knows that oncology is medicine’s branch for cancer, similar to mobile SEO, which is a niche within SEO dealing with SEO for mobile search. This relates to the behavior of somebody using a smartphone to conduct a search. Also, if my doctor thinks that I have cancer, my next step would be to contact an oncologist to help me diagnose, treat and remove the cancer.

Similarly, SEO for mobile sites is done by SEOs, and the webmaster in question may not have an SEO background. Webmasters can apply the general SEO principles relating to the websites accessibility, marketing and relevance to mobile search. However, there are nuances and difference in the optimization of mobile sites which do not apply to desktop sites. Some of them apply more to mobile sites than to desktop sites.

Whenever we discuss web SEO, we are talking about pushing more quality, keyword rich text to make the page relevant to search engines. This applies more to designers for desktop sites in comparison to mobile sites. It also becomes harder to justify typical SEO practices for mobile, like putting at least 250 relevant words of text on a mobile web page.

There are also different mobile site standards due to the many different user experiences. SEOs who apply the usual practices to optimize apps usually fail in doing so. On the other hand, someone who has done mobile SEO will understand the nuances and the problem in a detailed way in order to make a difference.

App SEO or mobile SEO is not about optimizing the mobile sites. It is not about pasting content up on the internet and letting potential customers find it through Google or the other search engines.

mobile search

According to Google, different mobile algorithms exist to provide an improved mobile user experience. This is one factor that makes a difference in search results for mobile searchers Vs desktop searchers. Higher ranking matters more in the mobile search. This is because the screen gets really small on mobile, meaning that a drop from the 1st to the 4th position of a mobile phone can mean a drop off of 90% or even more in the CTR (Click-Through-Rate).

In other words, if you’re estimating traffic for your SEO campaigns, you’re not considering the mobile click through rates and the mobile search volume.

A mobile searcher is highly engaged and is less involved in scrolling compared to a desktop searcher. This means that if you don’t have the top spot, you are not really optimizing the website for mobile search.

There are also other differences between what is commonly called the mobile SEO vs the desktop, regular or traditional SEO.

In order to make the process easier, you can consult with one of our experts to handle all aspects of your websites desktop and mobile SEO campaigns. Click Here to contact us today!

quality content

How SEO Has Evolved: Why Quality Content Is Instrumental To Off-Page SEO

SEO has evolved into much more than a game played by a select few individuals trying to manipulate the search rankings. There are respectable businesses that are learning to optimize their websites so that they are found by those searching for them. Business owners don’t want visitors to drop by just once, they want them to keep coming back. This makes content writing and content marketing more important than ever before.

content is king

A common phrase that business owners are hearing these days is “Content is King.” This is indeed true. The reason that this is true is because a websites content attracts more visitors than its products do. That is the nature of the web. Consider your website content as the sales copy that convinces customers to buy your products or services. If your website does not have good content then Boost one SEO can help you.

Two important aspects of web content are as follows:

Quality Vs Quantity

Quality content means that the content posted to your website must not be written just well, but it also has to be free from any embarrassing typing errors that can cause visitors to second guess your professionalism. Also, the content must be naturally embedded with the right keywords so that it gains the attention of search engines. This is the power of quality content.

quality vs quantity

Quantity is also very important. This is because content becomes old almost as fast as it’s posted. After it gets shared through social media, it becomes stale and boring. This is why a website has to be updated on a regular basis. A visitor may return to an informational article once, twice or maybe three times, but he/she is not going to come back to read it again and again if there is nothing new on your website.

This means that content optimization is the new SEO

Gone are the days when keyword stuffing and similar methods convinced search engines, mainly Google, of a websites credibility. Today, search engines have devised new algorithms that work in a sophisticated way to determine which site should be given authority in its respective niche and industry.

content quality description

This is why, search engines today require high quality and relevant content published on a regular basis. This can easily be done in the form of infographics and blog posts along with other types of content that can become viral over the web in no time at all. This makes search engines think about the quality of a website and frequently updated quality content is the answer for both parties.

The million dollar question is how often do you need to add new content? Some people say that once a week is enough, others say twice a day, at the least. However, all this depends on the nature of the site. A commercial blog should be updated twice a week. Static content on the other hand can be done once a week. But you need to maintain the right balance. You can’t go weeks without adding anything only to add ten new articles at once, since this won’t help the website’s traffic and ranking in any way. Consistency combined with quality and quantity is the right recipe. Make sure your website has up to date content so that your visitors become repeat visitors for the long run.

ppc or seo campaign

Organic SEO vs PPC Management

Anyone who owns a business knows that they need to invest a lot of time and money in order to advertise it correctly. Letting people know about your product or service is the first step to what can be a successful business endeavor.

Online businesses have seen a lot of growth lately. Not surprisingly, we have also seen an increase in the number of ways to market these businesses. Webmasters are constantly trying to make their brand known among the masses of consumers looking for products or services online. There are many ways to do this, but the two that are by far the most effective are Search Engine Optimization and Pay-Per-Click ads.

Most Users Use Search Engines:

Search engines have become the backbone of online businesses today. Most people, 81% to be exact, who are looking for a product or a service online do so with the help of search engines. That is why it becomes more important for businesses to improve their presence in search results.

Many people can’t decide whether to use SEO or PPC ads to make their websites more popular on the web. Read on to find out the main differences between the two techniques.

seo vs ppc

Organic Results Get Clicked On More:

The basic difference between SEO and PPC is that SEO produces more natural and organic results as opposed to the paid ads that PPC uses. Organic results are respected more than sponsored ones, and people tend to visit the websites using SEO more often, 8.5 times more actually.

PPC Has Better Conversion Rates:

One advantage that PPC has over SEO is the fact that paid advertisements have text that is optimized by the webmasters themselves. They can choose how to market their product to attract more people with a single banner, and therefore SEO websites see 1.5% lesser converted click rates as compared to PPC.

pay per click vs organic seo

PPC is Fast Where SEO Demands Patience:

If you need to be fast with your advertising campaign and can’t afford to wait, PPC is the obvious choice, provided you have money to spend. SEO, while respected more because of its organic nature, takes a lot of time to be done properly.

PPC is Way More Expensive:

It should be a simple choice when you take into account the speed with which PPC produces results, but there is one major problem with the technique as well. It is very expensive when you do it the right way.

Using Google Adwords, you can be charged anything between a penny to a dollar, to even a few dollars for each click your ad gets, and that can amount to very high rates. It is better to tackle PPC marketing with the help of a firm that specializes in it, which makes it even more expensive.

ppc adwords

The difference between PPC and SEO can be seen by the fact that 87% of the money generated by search engines is spent on PPC, while SEO takes only 11%. That makes SEO a much, much cheaper service that PPC.

Short-Term PPC vs Long-Term SEO:

Keeping all of the above information in mind, we can safely say that PPC should only be used when you need to put your business out there at the time of its inception. The sheer amount of money that it requires makes it unfeasible for long-term use, unless you’re dealing with a large budget and constant funding. It is better than SEO because it gives your business some good initial exposure but if you want something more stable and long-term, then SEO is the best choice.

sustainable seo

SEO offers more versatility in the types of businesses it can cater to. SEO can promote products and services much better in the long run than PPC. According to all the information we have gathered, SEO offers 5.66 times better results than PPC. While both have their pros and cons, SEO may be the better and more long term choice to have your websites visited more.

Do you need help with your SEO or PPC Campaigns? Contact us today.