Category Archives: About SEO Marketing

how to hire seo company

Factors to Keep in Mind While Choosing an SEO Company

If you’ve decided to start an online business, you probably already know about the role online marketing techniques can play in its success. If you know about that, then you should know that Search Engine Optimization, or SEO, is the best long-term marketing technique you can use.

how to choose seo company

When the SEO started, it was all about adding keywords to your page and using backlinks. Now it has grown into a more sophisticated practice that involves the use of social media, web design, coding and more. All of that requires you to hire an experienced SEO company in order to receive a truly effective online marketing service.

Here are a few things that you should keep in mind before deciding on an SEO company:

An SEO Company Should Not Outsource:

There are many SEO companies that outsource their work to sub-contractors. This leads to multiple issues with quality control and you never know whether a person is even working enough for what they are charging.

Understanding the Business is a Must:

An SEO company should know what your business is all about. Only then can a company decide how to go about increasing your SEO rankings based on your business’ goals, values, and aspirations. They should have a clear understanding of your clientele and the people you want to target with your product and then advise you accordingly.

Choose a Company that Adapts to Change:

As mentioned earlier, SEO techniques have evolved many times over the course of only ten years. A company should know how to adapt itself to the changing trends. Newer techniques should be incorporated by the firm you choose in order to keep your business on top of your competitors.

what to look fo rin seo company

An SEO Consultant Should Be Innovative:

Today’s world is constantly growing. While traditional ways to do things are still appreciated, they aren’t always as effective as some newer innovations. An SEO company should know how to make use of all the new trends in the internet world. An example of that is exploiting the sheer popularity of social media websites today. Web designing has also become a major part of modern SEO and should be used in order to multiply your results exponentially.

Your SEO Consultant and You Should Work Together:

Last but not least, you should be sure that your consultant knows and understands you. Just as in any other aspect of life, you cannot hope to work well with someone who does not work well with you. A healthy and open relationship with your SEO company will help your business get the traction it needs.

hiring seo company

Your consultant should provide you with constant reports on all website progreass so that you can feel confident as the client by staying in the loop.

Search Engine Optimization is not as simple as it once was. You could still practice the basics of this technique yourself, provided you have the general knowledge required. In order to survive with online marketing in today’s world, it’s better that you hire a good company to do it for you. Just make sure you understand the dynamics of choosing the right company so that your business can actually grow constructively.

Looking for more website traffic? Click here to contact us.

seo for mobile

The Difference Between Web and App Store SEO

One of the questions that many people ask about mobile SEO is this: Is a separate SEO campaign required specifically for mobile? How is it different from traditional web SEO?

There are some people who will tell you that there is absolutely no difference between mobile and desktop SEO. It’s a topic that will initiate a friendly discussion every time. According to some people, there is no mobile SEO; there is just SEO for mobile search users. However, for us, that’s like saying “oncology doesn’t exist; it is a simple branch of medicine for cancer.”

mobile seo

On the other hand, everyone knows that oncology is medicine’s branch for cancer, similar to mobile SEO, which is a niche within SEO dealing with SEO for mobile search. This relates to the behavior of somebody using a smartphone to conduct a search. Also, if my doctor thinks that I have cancer, my next step would be to contact an oncologist to help me diagnose, treat and remove the cancer.

Similarly, SEO for mobile sites is done by SEOs, and the webmaster in question may not have an SEO background. Webmasters can apply the general SEO principles relating to the websites accessibility, marketing and relevance to mobile search. However, there are nuances and difference in the optimization of mobile sites which do not apply to desktop sites. Some of them apply more to mobile sites than to desktop sites.

Whenever we discuss web SEO, we are talking about pushing more quality, keyword rich text to make the page relevant to search engines. This applies more to designers for desktop sites in comparison to mobile sites. It also becomes harder to justify typical SEO practices for mobile, like putting at least 250 relevant words of text on a mobile web page.

There are also different mobile site standards due to the many different user experiences. SEOs who apply the usual practices to optimize apps usually fail in doing so. On the other hand, someone who has done mobile SEO will understand the nuances and the problem in a detailed way in order to make a difference.

App SEO or mobile SEO is not about optimizing the mobile sites. It is not about pasting content up on the internet and letting potential customers find it through Google or the other search engines.

mobile search

According to Google, different mobile algorithms exist to provide an improved mobile user experience. This is one factor that makes a difference in search results for mobile searchers Vs desktop searchers. Higher ranking matters more in the mobile search. This is because the screen gets really small on mobile, meaning that a drop from the 1st to the 4th position of a mobile phone can mean a drop off of 90% or even more in the CTR (Click-Through-Rate).

In other words, if you’re estimating traffic for your SEO campaigns, you’re not considering the mobile click through rates and the mobile search volume.

A mobile searcher is highly engaged and is less involved in scrolling compared to a desktop searcher. This means that if you don’t have the top spot, you are not really optimizing the website for mobile search.

There are also other differences between what is commonly called the mobile SEO vs the desktop, regular or traditional SEO.

In order to make the process easier, you can consult with one of our experts to handle all aspects of your websites desktop and mobile SEO campaigns. Click Here to contact us today!

quality content

How SEO Has Evolved: Why Quality Content Is Instrumental To Off-Page SEO

SEO has evolved into much more than a game played by a select few individuals trying to manipulate the search rankings. There are respectable businesses that are learning to optimize their websites so that they are found by those searching for them. Business owners don’t want visitors to drop by just once, they want them to keep coming back. This makes content writing and content marketing more important than ever before.

content is king

A common phrase that business owners are hearing these days is “Content is King.” This is indeed true. The reason that this is true is because a websites content attracts more visitors than its products do. That is the nature of the web. Consider your website content as the sales copy that convinces customers to buy your products or services. If your website does not have good content then Boost one SEO can help you.

Two important aspects of web content are as follows:

Quality Vs Quantity

Quality content means that the content posted to your website must not be written just well, but it also has to be free from any embarrassing typing errors that can cause visitors to second guess your professionalism. Also, the content must be naturally embedded with the right keywords so that it gains the attention of search engines. This is the power of quality content.

quality vs quantity

Quantity is also very important. This is because content becomes old almost as fast as it’s posted. After it gets shared through social media, it becomes stale and boring. This is why a website has to be updated on a regular basis. A visitor may return to an informational article once, twice or maybe three times, but he/she is not going to come back to read it again and again if there is nothing new on your website.

This means that content optimization is the new SEO

Gone are the days when keyword stuffing and similar methods convinced search engines, mainly Google, of a websites credibility. Today, search engines have devised new algorithms that work in a sophisticated way to determine which site should be given authority in its respective niche and industry.

content quality description

This is why, search engines today require high quality and relevant content published on a regular basis. This can easily be done in the form of infographics and blog posts along with other types of content that can become viral over the web in no time at all. This makes search engines think about the quality of a website and frequently updated quality content is the answer for both parties.

The million dollar question is how often do you need to add new content? Some people say that once a week is enough, others say twice a day, at the least. However, all this depends on the nature of the site. A commercial blog should be updated twice a week. Static content on the other hand can be done once a week. But you need to maintain the right balance. You can’t go weeks without adding anything only to add ten new articles at once, since this won’t help the website’s traffic and ranking in any way. Consistency combined with quality and quantity is the right recipe. Make sure your website has up to date content so that your visitors become repeat visitors for the long run.

ppc or seo campaign

Organic SEO vs PPC Management

Anyone who owns a business knows that they need to invest a lot of time and money in order to advertise it correctly. Letting people know about your product or service is the first step to what can be a successful business endeavor.

Online businesses have seen a lot of growth lately. Not surprisingly, we have also seen an increase in the number of ways to market these businesses. Webmasters are constantly trying to make their brand known among the masses of consumers looking for products or services online. There are many ways to do this, but the two that are by far the most effective are Search Engine Optimization and Pay-Per-Click ads.

Most Users Use Search Engines:

Search engines have become the backbone of online businesses today. Most people, 81% to be exact, who are looking for a product or a service online do so with the help of search engines. That is why it becomes more important for businesses to improve their presence in search results.

Many people can’t decide whether to use SEO or PPC ads to make their websites more popular on the web. Read on to find out the main differences between the two techniques.

seo vs ppc

Organic Results Get Clicked On More:

The basic difference between SEO and PPC is that SEO produces more natural and organic results as opposed to the paid ads that PPC uses. Organic results are respected more than sponsored ones, and people tend to visit the websites using SEO more often, 8.5 times more actually.

PPC Has Better Conversion Rates:

One advantage that PPC has over SEO is the fact that paid advertisements have text that is optimized by the webmasters themselves. They can choose how to market their product to attract more people with a single banner, and therefore SEO websites see 1.5% lesser converted click rates as compared to PPC.

pay per click vs organic seo

PPC is Fast Where SEO Demands Patience:

If you need to be fast with your advertising campaign and can’t afford to wait, PPC is the obvious choice, provided you have money to spend. SEO, while respected more because of its organic nature, takes a lot of time to be done properly.

PPC is Way More Expensive:

It should be a simple choice when you take into account the speed with which PPC produces results, but there is one major problem with the technique as well. It is very expensive when you do it the right way.

Using Google Adwords, you can be charged anything between a penny to a dollar, to even a few dollars for each click your ad gets, and that can amount to very high rates. It is better to tackle PPC marketing with the help of a firm that specializes in it, which makes it even more expensive.

ppc adwords

The difference between PPC and SEO can be seen by the fact that 87% of the money generated by search engines is spent on PPC, while SEO takes only 11%. That makes SEO a much, much cheaper service that PPC.

Short-Term PPC vs Long-Term SEO:

Keeping all of the above information in mind, we can safely say that PPC should only be used when you need to put your business out there at the time of its inception. The sheer amount of money that it requires makes it unfeasible for long-term use, unless you’re dealing with a large budget and constant funding. It is better than SEO because it gives your business some good initial exposure but if you want something more stable and long-term, then SEO is the best choice.

sustainable seo

SEO offers more versatility in the types of businesses it can cater to. SEO can promote products and services much better in the long run than PPC. According to all the information we have gathered, SEO offers 5.66 times better results than PPC. While both have their pros and cons, SEO may be the better and more long term choice to have your websites visited more.

Do you need help with your SEO or PPC Campaigns? Contact us today.

best ways to learn seo

The Best Ways to Learn SEO

When it comes to learning SEO, there are many different ways you can benefit from the Internet. Below are some of the best ways to learn SEO.

Internet sources

The Internet is full of information. You can easily learn how to create an SEO strategy by searching in any search engine. In addition to blog posts and useful info graphics, you will also find e-books and tutorials that will give you very useful content in terms of SEO. You can even learn to develop this strategy using videos and online tutorials.

However, even if you find a lot of information online about SEO, this does not mean that everything is relevant. We have prepared a list of some of the best sources of information that address this issue. This list contains a number of relevant blogs, guides, articles, videos and tools to help you learn everything there is to know.

seo seminars and courses

Attend seminars and webinars

The creation and implementation of an SEO strategy is not a subject you can study at school since it is a new and emerging issue, you will get valuable knowledge by attending seminars or webinars. These meetings are a great way to teach SEO professionals who will share their experiences, tips and tricks to be able to become an SEO expert.

In addition to having the opportunity to learn new techniques, these seminars and webinars also represent an opportunity to meet protagonists in the world of SEO. This way, it will be possible to exchange experiences and knowledge, as well as communicate with people who are facing the same problems and challenges as you do.

Attend a course

There are numerous courses focused on SEO strategies that will be of great help during your learning process. They are different depending on the level of knowledge required, and depending on the issues and expected results, when the course in question ends. They also differ in costs.

You can choose to attend a group course in an educational institution dedicated to teaching technology in the computer field, or taking private lessons. There is also the option of attending online courses. The great advantage of online courses is that you can attend no matter what your place of residence is. Some of these courses are free, but some others find it necessary to make a payment.

The development of the Internet and social networks has allowed people to connect to each other very easily, no matter what their location is. This will help you become aware of new trends in a convenient way without leaving your office. Use the Internet to follow relevant blogs, to keep up to date with outstanding people in the social media field, both Twitter and Facebook. Join LinkedIn to stay in touch with other professionals. Tracking online activity will help you be familiar with any changes that may occur.

Call for help

seo help

Learn how to carry out your SEO strategy with help. Join a discussion on social media and ask the questions you have in mind. SEO is a skill that requires continuous development, and one must be aware of new trends. It is completely normal that you find certain aspects difficult to understand or apply. Therefore, do not hesitate to seek help from seo professionals.

Start with the basics

seo basics

As with any other subject that you start learning, developing proper SEO skills requires starting from skratch and sometimes everything you thought the web was about. You must start with the simplest terminology and some basic tutorials and guides, in order to understand the essence of an SEO strategy. Basics like on-page SEO and local SEO are a good place to start. Once you are familiar with the basics, you can proceed to delve into other aspects. Revise percentages and major events like the recent Google Pigeon update, and this will help you see how SEO has evolved over time. It is also important to distinguish two important aspects of search engine optimization: white hat and black hat.

Conclusion

Technology is always changing and evolving and this rule also applies to any singular aspec of SEO, as it will always be susceptible to constant modification. Therefore, it is important to stay current with the latest updates on the subject, as they can have a big impact on the success of your SEO strategy. This means you never cease to learn, and you have to be aware of new trends and changes, so that you can avoid using past strategies that are old fashioned and outdated.

seo grow

How Your Business Can Grow Through SEO

When SEO is supplemented with quality content and clever marketing, you can transform an unknown website into a real success when it comes to your business. One of the simplest ways to assess the credibility of a business is by conducting a search for it in Google. If someone is looking for your business, you must have a clear idea of what he or she wants to know about your business and not of your competitors. Google specializes in providing this information to visitors.

Dominating your market is not a one day affair

seo keywords

When people search, they do so using keywords of interest, not the name of your brand. This is why, you need to study the keywords you will use in your Web and Blog site, as these are the ones that will help the search engines to display your results before the competition. It should be clear that if these SEO techniques are not mastered properly, you should hire an SEO specialist to take care of it. Make sure you only use ethical SEO techniques in your campaigns.

SEO can be an expensive and long-term practice, but when done correctly, it has unlimited potential. If you are trying to dominate your niche, it is important to know that this is not an overnight process and can take some time. In fact, if you try to do too much in too little time, chances are that Google blocks the site.

Is SEO right for my business?

No matter how small your efforts are to create an online presence, you should always start from scratch. In order to get results, you must try different marketing strategies. SEO alone does not guarantee a good position in Google for your keywords. You have to use it in conjunction with other tools to grow your business.

Networks

The popular sites social media sites like Facebook, Twitter, Google+ and YouTube have enormous potential to help in growing your business. The purpose of these sites is to help people interact directly with your brand or business, and therefore they should be used as a supplement. Google likes websites that interact with it’s visitors, so using social networks as a strategy is a plus … when done correctly.

Blog

seo marketing
A blog helps you derive the maximum traffic towards your corporate website. When people look for what they require, the blog helps provide answers to your customers’ questions. The keywords you use in your articles are very important for SEO purposes, because you will eventually attract more potential customers. These articles will then rank for the terms related to your business, and generate more traffic to your website.

Collaboration with other sites

Collaborating with specialty articles on other sites or blogs is a good way to create links to your site, but more importantly, a great way of gaining quality backlinks in the eyes of Google. The advantages are that this will attract potential clients from other sources and increase your authority on the subject in which you specialize.

A few years ago, SEO procedures were quite easy. Now, it is quite the contrary. SEO requires everyone to be vigilant and aggressive. SEO experts need to carefully create a well thought out SEO process. Every word that is written and produced in a website is representative of that site. These professionals serve and alter what you have written accordingly to suit your site. So in order to get viewers to your website, you need high quality seo services that are designed to get results.

Conclusion

SEO today is not limited to the use of keywords, but the quality of the content you publish, the backlinks to your site from reputable sites, and the use of tools of “conversation” with your visitors. Are you missing any of these requirements to position your site right? If yes, then you need to include these in your strategy right away.

SEO can be used for your business. This is an enormous task to complete on your own. If you are serious about increasing your websites ranking in search engines and generating more clients online, then contact us today for your free SEO analysis.

white hat seo black hat seo

SEO: Good vs Bad

Search engine optimization, also known as SEO, is a popular form of search engine marketing. Its main objective is to improve site ranking in various search engines. Almost everything on the Internet has grown around the idea of ​​search engine optimization. However, it is important to note that there are two distinct methodologies at work when it comes to optimization.

According to many SEO consultants, its methods can be subdivided into two different groups. The categories are best known as “white hat SEO” (which aims to improve the overall quality of web sites, and increase site ranking through approved methods), or “black hat SEO” (often uses methods like cloaking, spamdexing to move up).

whitehatvsblackhat

Those in the field of white hat accuse those who use black hat methods of not only giving a bad name to the art of SEO, but also of trying to manipulate and undermine the ranking of search engines. The black hatters defend themselves by saying that all SEO really ends up being an attempt to manipulate the rankings, so the individual methods used to increase rankings is irrelevant.

So what are the methods used by both the sides?

White Hat Methods:

white hat seo

These methods involve taking into account the typical guidelines that search engine representatives like Google’s Matt Cutts have published, as to what is and what is not acceptable. Experts of White Hat SEO usually advise to create more user-friendly content, and focus less on the search engines.

The white hatter often needs to pay more attention, because if you have made critical errors in either the design or development of your web pages, not paying enough attention can “poison” your site or blog, which will reflect negatively in search engines. Here are some examples of White Hat SEO tactics, which are acceptable in search engines:

• Use a reasonable amount and accurate description of Meta tags without excessive use of keywords.

Optimize tags, titles and other parts of the source code.

• Use Word Tracker or a similar database to find popular keywords and phrases.

• Monitoring of various search engines to ensure that URL is indexed.

• Increase the amount of exclusive content on the site.

Writing quality content for site visitors instead of search engines

Black Hat Methods:

black hat seo

Black Hat SEO” methods are used to improve the ranking by any means necessary. The search engines, not only because of its deceptive nature, frown upon most of these methods but their ability to provide quality content to site visitors also gets hindered. Search engines often penalize sites that use black hat methods when discovered, to reduce or eliminate these sites ranking on search results pages. Search engine algorithms usually apply these penalties automatically, because the Internet is too large to do it manually.

Therefore, you have to take into account the enormous risk taken by those using unethical SEO practices. A common black hat method is known as Spamdexing.(Spamming + indexing). Spamdexing is one of the multiple methods used to manipulate the importance of resources indexed by internet search engines.

Some of the techniques that Google and other search engines use to measure the relevance of a page include determining the keywords that exist on this web page. These search engines analyze words that are either on the website or words on external or internal links pointing to that website. The creators of web pages can deliberately and abusively, include dozens or hundreds of “keywords”, only to position it better in search results. This is basically what spamdexing is. Another example of spamdexing is link farms.

A link farm (link farm) is a set of websites that are linked to each other in order to improve its ranking in search engines.With the creation of these farms pursued artificially the web page rankings get inflated as a result. Unfortunately, it is often confused with white hat optimization techniques that do not involve deception.Spamming keywords include links to web sites, blogs and forums with the intention of publicizing a website more than it deserves, which is unsatisfactory for those searches.

Conclusion

An easy way to distinguish between Good and Bad Seo is the amount of time necessary to achieve the desired results.If you do not know the right techniques and tools, White Hat SEO uses methods that produce results slowly over time and only after a good deal of effort has been put into the site. Black Hat SEO offers quick and easy results, but accomplished through deceptive practices. This will often lead to penalty.

If you are looking for an ethical SEO company that will take great care of your website and achieve great results, the right way, then contact Boost One Seo today.

seo tips

5 SEO Tips for Small Business

The advent of the web has not only helped to corporate globalization, it has also opened the doors to small businesses in different areas to compete legitimately with the largest companies in its field. Indeed, a good SEO optimization for small business can propel it to the top in the organic search results of Google, at least locally.

What is SEO?

Search Engine Optimization or “SEO” is the set of techniques used to optimize and promote a website in order to increase the targeted traffic from search engines like Google, Yahoo and Bing. These three major search engines drain alone over 90% of Internet traffic. If they cannot find your website, you miss the opportunity to reach a wider audience and get more targeted visitors. White Hat SEO can be complex, requires a thorough understanding of search engine algorithms, and updates such as Google Panda and Google Penguin, you can still get a good position in a few simple SEO tips.

5 SEO Tips

If you want to increase your traffic and make your small business a success, follow these five SEO tips.

1. Choose the right keywords

keywords

Choosing the right keywords is one of the most important SEO tips. If you do not choose your keywords wisely based on what your target search is, all your efforts will go to waste. What words or phrases do your potential customers use when searching for your products or services? What problems can your product or service solve? Make a list of these terms and use keyword tools such as the Google AdWords Keyword Planner to determine the keywords for which you have the greatest chance to achieve the best positioning.

2. Create unique and relevant content

content quality

Content is King! This well-known saying of SEO professionals has never been truer. Offer valuable and unique content to your readers. Include your keywords in your content in low density. More than two keywords in a paragraph of 100 words make your readers confused and create over-optimized content, which can lead search engines to penalize your site. If you are lacking inspiration, content creation is a great way to attract traffic as quality content on the required subject helps in maintaining the interest of the readers. You must also never forget to cite your sources!

3. Provide a simple and clear navigation

simple navigation

Structure and simple navigation on your site will help search engine spiders index your pages faster to promote a good ranking. The best way to create a clean and simple structure for the website for your small business is to use a user-friendly CMS for both your visitors and the search engines such as WordPress. Most web-hosting providers allow you to install WordPress with a few clicks on your server.

4. Optimize your titles and texts

title tag

The titles of your pages are very important for the SEO of your site, because they provide search engines with accurate information on the subject. Be sure to include your main keywords in the titles of your pages. Your main keywords are the ones to which you want to get the best positioning. Use <h1>, <h2><h3> for your subtitles and bring up your keywords in bold. These techniques are intended to highlight your keywords so that search engines accurately identify the topic of your content and rank it at the highest level.

5. Share your content on social networks

share social networks

Social networks can generate heavy traffic to your website. It is not necessary to create a profile on all existing social networks, focus on the popular and most useful points for your company on mediums such as the Facebook, Twitter, LinkedIn, Google Plus and Pinterest, especially if you have beautiful photos to share. Share your content on your profile and encourage your visitors to engage and share your content by inserting social media buttons on your pages.

Conclusion

The world of SEO is sometimes like a jungle in constant motion. The good news is that you don’t need to be an expert to climb to the top of the results on Google, Yahoo, or Bing! SEO is all about common sense and perseverance. You can begin by applying these five simple and effective SEO tips. Improve your online visibility, increase your conversion rate and get your piece of the internet pie!

How to Create a Great Digital Marketing Campaign

Set Goals and Objectives

set goals and objectives

As in any other form of media, working with a clear and specific methodology is essential especially, when planning a campaign at the digital level. The first step is to set goals and conduct research aimed at understanding the competition, industry and consumer trends. While conducting this research, you should define your objectives and collect information about the client/brand, target audience and the related market.

To follow through with any campaign, you need to answer two questions:

1) What is the goal?

and

2) What is the desired action? Do you want to increase sales, launch a new product, need feedback from your customers or want to generate some rewards for their loyalty?

Team Work

team work

You must develop a global benchmark category and identify opportunities in new digital media formats, and new social trends, relating to new consumer channels. For this first step, it is essential to have a multi-talented team to investigate these opportunities from the perspective of your consumer and two-way communication.

A Strategy

marketing Strategy

The next step is to propose a strategy and plan where you want to go with your digital marketing campaign.After analyzing the information obtained in the research process, you are in a deductive process. It must define the path to the solution, developing an action plan that defines the elements of digital communication. This strategy should contain elements of Seo, Advertising, PPC, and Social Media aiming at a comprehensive online strategy.

From planning to development, it’s important to define the creative concept. It is crucial that creativity reflects alignment of the various elements.

The Campaign

marketing campaign

Once the strategy and creativity is defined, you are in the production process of campaign development, which is the process of producing various pieces that make up the creative strategy. To achieve a good final product, it is essential to have an integrated team capable of graphic design, multimedia and programming to manage the relationship with the client. Importantly, unlike an offline campaign, the production process in the online world has stages of animation and programming while providing an innovative experience to the consumers.

After launching the campaign, it is crucial to track analytics. At this point, the digital domain that has been setup will allow monitoring in real time which will allow you to instantly correct any deviation or weak point. Tracking tools like Google Analytics collect and analyze results so that you can constantly improve your campaign.

Visibility

online visibility

Visibility is critical in any campaign. A lesson you must learn is that no matter how good your products/services are, if a good analysis and advertising campaign is not made, you will potentially lose a massive quantity of buyers and/or visitors and your sales will never achieve the targets you set. Visibility can come from many sources such as advertising, natural search, social media, content marketing, e-mail marketing and many more venues. Having an idea of what services to use to present your product is crucial for the campaign.

Measuring Results

measuring results

When measuring the success or failure of a digital campaign, it is essential to understand what you are measuring. Many feel that having a million hits is a success. It is a success, if the goal is purely branding and distribution, for example, launching a new product.

However, it is important to measure the investment versus the results, the final ROI. If you have a campaign that aims to promote direct sales via online medium, you should measure the sales generated, not the number of unique hits that are obtained. An online campaign must raise measurable objectives.

What are the main elements that influence the effectiveness of an online campaign?Multiple factors influence the effectiveness of a digital campaign. Among them, the most important are:

  • The quality of the creative banner design
  • The number of times the campaign is seen
  • The context of site where the banner is located

Several studies indicate that firm’s brand recognition grows when it’s shown more than 10 times to the same person. This is important especially for new brands in the market. It is also important that campaigns have the company logo on the banner being displayed.

The last recommendation is to quantify the success of your campaign. Presently, there are many methods that allow us to measure results, and the most common is to use tracking codes like Google Analytics or Histats. No matter how great your campaign is, it is always a good practice to measure the traffic, the achievement of objectives such as sales, number of visits, conversion rate, most successful keywords, sites linking to yours, etc. One of the tools that we recommend using is Google Analytics, because it is the most famous and complete tool. In addition, Google Analytics is useful for all types of projects from marketing campaigns, mobile apps, Webapps, to monitoring games and other things.

For more information and assistance, feel free to fill our free marketing analysis form and have our experts put together your winning strategy.

content marketing

Content Marketing: A Sales Strategy with Added Value

There has been a lot said about content marketing, not just in social networks, but all over the internet, for a long time. The definition, however, can be somewhat elusive. Actually, we are always talking about content marketing in one way or another. In many ways, it’s considered the backbone of brand presence.

Content marketing can have many forms, for example: through videos, case studies, books, computer graphics, quizzes, polls, photos, and more. The range is very wide in the digital world.

What is Content Marketing?

content marketing process

We use content marketing to do things like increase sales of a brand, to generate a positive brand image and to position a company as an authority in a particular subject or particular line or range of products.

For SEM or PPC Marketing (Pay per Click Marketing) we also need good content. This means that quality content is the key whether we are working with social networks on the web, or with some other digital media. If we buy traffic, buy followers, then we have to have something to hold them.

Content marketing is a concept that takes time and experience online to accomplish, and is becoming more relevant everyday. When you are marketing your content, you should offer original, entertaining or useful content to users (even all three at once) targeting sale as the primary goal. When creating a content marketing strategy, it is essential to be clear about what our target audience is, what their needs are, what information you want to provide them, and how you can help.

content marketing methods

The corporate blog is one of the best tools to convey valuable content that helps attract, convert and retain customers. However, the originality of both topic and presentation of information plays a fundamental role. Therefore, you have to take advantage of the various forms that can offer good content(videos, info-graphics, e-books, newsletter, interviews, etc.).Factors such as Social Media or SEO Positioning are very important for a good content strategy, which is why, you can always exploit the potential of all available opportunities. In addition, content marketing is a sales strategy with many benefits.

How do you know if it works?

Some basic metrics will help you know what you have to achieve(themes, formats, strategies, customer service, design, usability, etc.). Content marketing is often confused with other related online content generation strategies like Branded Content, Copywriting, Storytelling and Content Creation. The line that divides some other concepts is fine, sometimes fuzzy, but it should be clear in its meaning and must involve each of these actions at the time of raising your content creation strategy.

Branded Content Marketing Content

This technique is based, as the name suggests, on the production of “branded content”, in any format, which means that the branded content does not have to be digital. In fact, this type of content marketing is mostly used in the television field.

Content Marketing vs. Copywriting

This is a technique of creating persuasive content focused on the user performing a specific action such as a purchase in your online store, a call or requesting particular information. The most important nuance is that copywriting hides the fact that you are trying to sell something. It is more aggressive and more direct. Of course, you can also perform functions such as inform or entertain your users, but this is not its true goal. In addition, copywriting is only the creation of content in text format.

Content Marketing vs. Storytelling

Storytelling consists of turning a message or an idea in a short story that allows a connection between the narrator and the audience. Its turning branded content into a narrative that encompasses various stages and chapters. It is another way to reach your audience.

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