Category Archives: About SEO Marketing

Insurance SEO

How to Build an SEO Strategy That Dominates the Insurance Market

Insurance companies have a unique set of goals to achieve through their websites. With so many companies out there, the competition is very stiff. The websites have quote tools, quote comparison options, and even package information. What you have to do is get the attention of your audience and convince them to ask you for a quote or use the tools on your site so you can convert them into customers. To get them there, you must have a strong SEO strategy, or they may not find your insurance website in the first place.

Preparing to Build a Strong Insurance Website SEO Strategy

SEO will give you a great edge when competing with other insurance companies. If your insurance SEO is done right, you can win the war for traffic and outperform your competitors. This means properly utilizing highly competitive insurance-related keywords on your website and even outside of it.

To prepare for building a strong SEO strategy, you must do the keyword research. This can be done using the Google Keyword Planner. You can also check out the related keywords in Google when you perform a relevant search to see what people are looking for.

Once you have your keywords, you need to map out your content so you know where it is going to go. Make sure there is no duplicate content and that the topics are as diverse as possible. Even a related topic can lead to accidental duplication. When determining what content is needed, think of the questions that customers frequently ask. Write blog posts and articles relating to those frequently asked questions. People come to insurance websites for answers, so give your visitors what they’re looking for.

Crafting an SEO Strategy for Your Insurance Website

Once you have mapped out the content, it’s time to write it and integrate it into your website. However, make sure that the content isn’t the only thing you lean on. An effective SEO strategy has many moving parts. Link to authoritative websites in some places throughout your content, but don’t do it too much. You must also make sure your pages are linked to each other. Internal linking is an important part of ensuring search engines index every nook and cranny of your website.

You can also use the following checklists to help you ensure your insurance website is competitive.

For on-page SEO:

  • Have a keyword in your page title
  • Make sure there are headings tags throughout (H1, H2, H3, etc.)
  • Keep track of the website’s bounce rate to see what percentage of users are leaving quickly
  • Create a sitemap and submit it to Google
  • Necessary duplicate content should have canonical tags

In addition to your on-page SEO, get some high-ranking websites to link to you. Don’t create a bunch of links yourself because that can look spammy. People used to go to directories and create inbound links to their websites in order to add some “link juice.” Google catches on to tactics like this. If they see a tactic as spammy, it gets classified as a black hat SEO move that you just want to stay away from. Sure, there are times you are going to create links to your site, particularly when you list with sites like Yelp. However, you don’t want to go and create a hundred links in a week. It’s best if it happens naturally.

One way to encourage organic links is to create a blog. If you provide people with valuable content on a regular basis, they are more likely to share the website. The topics should be interesting because visitors won’t share boring content or content they’ve seen before.

The Power of Social Media

Insurance Social Media

You also want to make sure you use social media. Put social media share buttons on your website so your pages and blog posts can be shared. You want your content shared on Facebook, Twitter, Instagram, and wherever else your visitors want to spread it around. It’s much easier for them when they have buttons, especially when accessing your website from their mobile devices.

In the meantime, make full use of your own social media accounts. When there’s an update, let your followers know about it. When a new blog post is posted, share it. Not only does posting updates, deals, valuable tidbits of information, and blog posts keep your audience informed, but you encourage your audience to share the information. This can grow your following over time. A larger following means more shares. More shares mean more business. Overall, everything you do on your website and off of it fits together like a puzzle. You just have to make sure you create a plan, document the plan, and follow it. Skipping a step or not doing everything in a specific order can have a negative impact on your SEO efforts.

Need help with your website SEO? Click here to get a FREE SEO Analysis

SEO for Real Estate Website

6 Most Important SEO Ranking Factors for Real Estate Websites

Search engine optimization (SEO) isn’t only about content with relevant keywords. Although this aspect of SEO carries a lot of weight, more goes into a strong SEO strategy for real estate websites. When you want results, you must look deeper into the website at components like the URL, social media utilization, organic backlinks, and the overall structure of the website. It doesn’t even stop there, which is why it’s important to know the following list of important ranking factors for real estate websites.

On-Page SEO for Real Estate

Marketing for real estate companies

On-page SEO is where you will utilize your keywords. You need to have keywords in the content but also in the title tag and meta description. You can also use keywords in the alt tags of images. This is called “image optimization,” and it’s important because search engines can’t see images. Search engines rely on alt tags to properly index an image.

Search engine algorithms also prefer fresh content. This can be achieved by updating content as needed and posting regular blog posts to the website. As you refresh content and post new content, it is good to make sure you link internally to other pages on the website. This creates a hierarchy that visitors and search engines can follow.

The Website’s URL

Real estate website url

It is good to have a keyword in the URL. This is an on-page SEO strategy that’s important. To do that, make sure the “slug” after the .com in the URL is the page title. If the page title contains the keyword, you’re in business. This sends a positive signal to Google.

Outbound Links

Real Estate SEO

Another important element of on-page SEO is the outbound links. Find an authoritative source and link to it. It’s a way to send a user to another site to learn more about a subject. Why do you want to do this? It’s because it’s a Google trust factor. Make sure these links are used in moderation because too many can hurt your own PageRank. Diminished PageRank hurts your real estate website’s search visibility.

Off-Page SEO for Real Estate

SEO for Real Estate

Off-page SEO involves tactics that are carried out outside of the website. Obtaining inbound links is a good strategy because they show that other websites have trust in your website. However, you want to make sure that these links are acquired organically. Registering with business directories can hurt you more than help you. This has made the directory an obsolete link-building tactic. Think about quality over quantity when it comes to links. As a real estate website, many of your links will happen naturally because people will share property listings from your website. Most of these shares occur over social media.

Social Media

Real estate social media

When using social media to give your real estate business an online boost, don’t rely on just Facebook. Make sure you have a Google My Business page, engage on Twitter, use Instagram, and make an impact in the world of social media so people will share your content. Shared content means more traffic. More traffic translates into a better ranking.

Real Estate Website Structure

real estate website seo

Of course, the website coding needs to be clean. A good web designer will ensure there isn’t a lot of “junk” in the code that can bog down the website. A good web designer will also make sure you have a sitemap that helps search engines index all website pages. There are also some trust factors that must be included. Some of those factors include:

  • A thorough “About Us” page
  • Social media accounts that are active
  • A domain name that is at least two years old (this comes with time)
  • Whois info (website registration) that matches your contact info
  • Check incoming links occasionally to make sure they are trustworthy so you can eliminate those that aren’t
  • Not too many outbound links throughout the site
  • A mobile-optimized website so it can be viewed on any device
  • A domestic server
  • Google Search Console integration (verification counts)

These aren’t all the trust factors, but they are very relevant to real estate websites and should be taken into consideration.

SEO Checklist

If you really want to dive deep into SEO for your real estate website, you can look at an SEO checklist. The list has approximately 200 items that include everything from domain length to duplicate content on the same website. If you can hit as many of those points as possible on your website, with those described in this article being those you want to target first, then you can greatly improve your website’s ranking.

Looking for help with your real estate websites SEO? Click here to get a FREE SEO Analysis of your website!

Blogging services

5 SEO Tips to Make Your Blog a Massive Success

Blogging is a key component of any digital marketing strategy. A blog can be an extremely powerful way to promote your business’s website, or it can be a business venture all on its own.

Blogging is a powerful way to deliver quality content and establish yourself, your company, or both as a thought leader in your field. Blogs have helped countless online personalities and businesses to garner much success and notoriety.

Here are just a few things you can focus on to give your blog an edge with SEO.

Get Your Own Quality Hosting

Web Hosting services

Step one in creating your massively popular blog is getting your very own domain name and hosting. If you do a quick search for blog hosting, you’ll come across countless links that promote free hosting. Ignore these.

Free hosting is great for someone looking for an outlet to write about a hobby or post pictures of family outings. However, if you’re serious about using your blog as a marketing tool or even as a business venture of its own, avoid these free hosts.

Imagine you’re reading a blog that is full of decent content but is covered in ads and logos from the free site it’s hosted on. It’s likely you won’t perceive this blog or its writer as an expert in the field it’s discussing.

You’re not alone. Most searchers view these blogs hosted on free domains as lower in quality and authority. Surely, someone that is an expert on a given topic would have his or her own domain. If searchers don’t take your blog on a free domain seriously, you can trust Google will avoid directing traffic your way.

Purchase a branded domain name and secure hosting. You’ll legitimize your blog as a trustworthy source on your topic.

Always Focus on Valuable Content 

Quality content

If you’ve done any amount of reading on SEO, you know that content plays a vital role in gaining site authority. Keep in mind that Google’s main mission on the web is to direct its millions of users toward the most valuable and relevant content.

Your blog’s content should aim to answer questions on your topic and deliver insight relevant to the problems of your target audience. Although blog content is typically a written post, you can also leverage various content types, like:

  • Original Videos or Vlogs
  • Audio Recordings and Podcasts
  • Pictures

As always, original content is key here. Get into the mind of your ideal reader. What questions does he or she have? Use this thought process to develop valuable, original content that the search engines can point users toward.

Produce Regularly

Blogging for SEO

One of the best ways to build a solid blog following is producing quality content consistently and regularly. Posting regularly lets your readers know when they can expect additional content and tells Google that your site is active. Google crawls a site with much less frequency when it believes it to be inactive.

In addition to conditioning your readers to look for your content and letting Google know your site is active, producing regularly is also a fast way to build a library of valuable content. The more quality posts you produce on your blog, the higher your authority in your field will rise.

Use Internal Linking 

As you begin to produce high-quality content more often and build up a solid collection of content, you can give context to new posts by linking to previous blog articles. Not only does this add content to your newer posts, it also directs readers to older posts they may have missed but would be interested in reading. These internal links also help build up your authority and boost the SEO of your previous articles.

Utilize SEO Plugins 

There are multiple SEO plugins you can leverage to create more optimized blogs posts. These plugins perform an analysis and aid with selecting keywords that you can base your posts on. Most of these plugins will also help ensure that you put keywords in optimal places, write optimized meta descriptions, and proper keyword density and focus.

Optimize Your Headings 

Including optimized headings on your blog posts help readers easily navigate your content and gives you an SEO boost. These headings make it easier for search engine bots to understand the major points and topics of your post. This is especially true for longer blog posts.

Blogs can be powerful tools for SEO and digital marketing. Whether you’re blogging to improve the authority of your business’s website or you hope to make the blog itself your new business venture, if you keep these above tips in mind, you’ll be well on your way to a successful blog.

Need help with your blog? We have several blog posting packages available that include everything from writing to posting.

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seo for it company

How to Create SEO-Focused Pages for IT Companies

The demand for IT companies is growing, and industry growth is chasing after that demand. That means there are a lot of companies competing for the same pool of business. To be effective in securing that business, an IT company must stand out. This is best achieved by having a strong online presence, which means strong SEO tactics must be used so your website will rank well under relevant search terms on Google.

However, strong SEO starts with a good website. There are certain elements of a well-built website, such as:

  • A relevant domain that isn’t too long
  • Hosting that enables fast site speed
  • A content management system that allows for easy and fast editing (i.e., WordPress)
  • Testimonials and links to positive company reviews
  • Social media buttons that allow visitors to share content
  • A visually pleasing design that is easy to follow
  • An open path to being able to sign up for services or make contact
  • Fresh content that keeps visitors up-to-date on the business and industry
  • Evidence that there are actual people behind the website because IT websites can seem very “mechanical”

If you have these key components in place, you have laid a good foundation for a site that can be properly optimized for search engines.

Getting Your IT Company Website to Rank Well

SEO for IT company

To make sure your great IT company website ranks well, you want to start with placing internal links throughout your content that link to other pages on the site. Navigation doesn’t begin and end with the menus on the website. You can map out how you want the pages to link and then go to the site pages and create the hyperlinks.

Basically, you want to think of your website as a filing cabinet. When you are creating pages, make sure your keyword is in your URL. For example: example.com/mykeyword/. The content management system you are using may automatically do this for you when you create the page title. That’s why it’s important to make sure keywords are in the page title. If you are using subdomains, don’t split content into subdomains when it can be split into sub-folders.

Also, add keywords to your meta title and meta description. Keywords have a lot of SEO juice when they are used properly throughout the website. Just make sure you don’t use them too much. One relevant keyword per page with semantic keywords naturally placed in the text will make Google happy.

Avoid Common SEO Issues

Common SEO issues

There are some things that can happen that can confuse search engines. If a search engine becomes confused, it can work against you. For instance, you don’t want orphaned content on your site that the search engine can’t find. You could have a magnificent piece of text, but no internal link leading to it could leave it hanging high and dry. You also want to avoid content that can only be found through a site search. This is because Google isn’t going to use the search function to find pieces of content that may not have any other doorway leading to it.

You also want to avoid overly flashy effects. Videos can be great, but not in excess. You don’t exactly want a video to be a focal point since not everyone wants to wait for a video to find out what they need to know. Video should be an optional supplement. The same applies to audio files.

If you’re a fan of frames, you want to avoid those as well. Frames can be problematic when a search engine crawls your website. It can be confusing because the frame contains information from another website. This could easily be interpreted as duplicate content.

Another thing to note: although Google has gotten better at reading AJAX pages, you want to use it sparingly. Content can become obscured if AJAX is everywhere.

Make Your Site Mobile-Friendly

SEO mobile friendly

Mobile-friendliness is key since more people are using their mobile devices to conduct searches. We are no longer in the computer-first age. When a site is optimized for search engines, the mobile layout needs to be equally considered. Search engine results for mobile can be different than the results shown to someone on a computer. This is because the search landscape is somewhat different for mobile users than it is for computer users. You want to rank well for both. Responsive web design is no longer enough, so you should pay extra attention to mobile design.

Grab Your Audience

Overall, you will rank well when everything is done well. Both humans and search engines should have a good idea of what your IT company’s website is about. If they’re confused, they will leave as soon as they arrive at the site. That is why you must think of the website as the foundation and the SEO as the beautiful house that attracts your target audience.

Need help optimizing your company website for search engines?
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Renovation Company Lead Generation

The Best Website Optimization and Lead Generation Techniques for Renovation Companies

The renovation business is highly competitive. One way you can get an edge over the competition is through a strong online presence that can effectively capture leads so you can grow your business. To create a web presence, you must first build a strong website and fully utilize your social media accounts so you can attract the audience that can potentially become your leads.

If you don’t have a website, now is the time to get one and integrate clean code, image optimization, keyword optimized title tags, page titles that contain keywords, and meta descriptions that have the relevant search terms. You want a clean design that can be easily followed by visitors. You also want a compelling blog that is updated regularly so you can keep your content fresh and utilize more relevant keywords. Blog posts also give you more shareable content, which is important for engaging and growing your audience.

Key Components of Renovation Website Optimization

Renovation Website SEO

Properly optimizing your website also involves experimentation. You will optimize, check the analytics, and make the appropriate changes so the website performs. You will keep measuring results until the changes you make start to make the numbers settle where you want them to be. For instance, your bounce rate may be too high. This indicates that you need to make your homepage more engaging. Perhaps it is too cluttered with videos, pictures, and even text. Too much text on a homepage can cause a person to run away in a heartbeat. Get to the point quickly without sacrificing the SEO, and your chances of having a winning homepage increase.

With a tool like Google Analytics, you can look at individual pages that visitors aren’t clicking through. You can change those pages to alter the results and see what works the best. Compare poorly performing pages with those that perform well, and note the differences so you can integrate the positive differences into the poorly performing pages.

Many times, the changes have to do with the keywords that are being used, content that is too long, or content that isn’t answering the questions that people have when they arrive at the website.

Make sure you have social share buttons on your pages and blog posts so visitors can easily share. This is especially useful for people visiting via their mobile devices because it’s not easy for a mobile user to copy a URL and then go to the desired social media site and paste the link in a status update. That’s a lot of work. A social media share button makes sharing a lot easier, which is going to help you get the leads that you want.

Capturing Leads

Renovation Leads

Once the site is optimized, particularly in the content department, a person may be more likely to provide their contact information. You can gather leads for your renovation company by putting up a subscribe form so you can capture their email addresses. With that email address, you can send out a newsletter, email updates, tips, and more. The more valuable the content, the more you will be trusted. That trust starts with whatever is on the page that makes them want to give you their information. What you are doing is generating an organic interest in what you are offering. If someone is thinking about renovating their kitchen but they aren’t sure that’s what they want to do, you want to put content on your site that can convince them to inquire with you or join your email list.

There is a formula that can help you, and it goes like this:

·         Attract the audience through your keyword optimized content, engaging blog posts, and social media posts.

·         Convert the audience to prospects with engaging landing pages that contain forms and calls to action that encourage the visitors to take the desired step.

·         Close the lead transaction with an email thanking them for joining your list or contacting you.

·         Delight the prospect with great content, surveys, and other engaging elements that build trust.

From there, you can offer coupons and other items that will make your leads want to do business with you. Offers are wonderful tools for getting that person who is thinking about a renovation to take that step. Perhaps money is the issue. If you have a payment plan or financing that they can apply for, letting them know may give them exactly what they’re looking for to finally go through with the renovation of their dreams.

Do It Right and Win

SEO for lead generation

If you correctly optimize your website and create engaging content that will turn visitors into leads, you can have that edge over the competition that you’ve been seeking. As you build your list of leads, you will notice that your customer list will grow as well.

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Social Media for SEO

How to Use Social Media to Boost SEO for Your Restaurant’s Website

When on the hunt for a place to sit down for dinner, the majority of restaurant goers will take their initial search online. If you’re a restaurant owner or manager, you’ll definitely want to be seen by these potential customers when they search on the web. To do so, you’ll need to optimize your restaurant’s website to get to the top of search engine results pages (SERPs).

Social media is one of the most effective tools you have at your disposal for getting your restaurant found online. While there’s been some debate about how the search engines utilize social media metrics, their web crawlers treat social media sites just like any other. It’s no secret that Google and Bing definitely take notice of your social media presence.

Any solid digital strategy will incorporate social media to obtain its goals. You can leverage the engagement factor of social media to connect with current and potential customers all while boosting your web presence. You’ll notice more visitors coming through your door as you engage your customer base and your site moves up the SERP food chain.

Organically Grow Your Followers

Grow Social Followers

You should focus on establishing a decent following on social media. The size of your follower base on various social media platforms can drastically affect your search rankings. Larger followings help boost your credibility and give you a leg up in search rankings.

Quality followers are important here. Google analyzes your follower list and determines the caliber of your base. This means that purchased followers won’t help you out in the overall rankings. Put your energy into building your followers organically. This means presenting your brand consistently in a way that connects with your desired audience. Post content that you think your ideal customers will want to read or tips that they would find helpful. Engage directly with the followers that you do have. Be responsive and start a conversation with your current followers. Engagement is a small seed that blossoms into a large interactive following quickly. Don’t neglect it.

Optimize Your Tweets 

Optimize Tweets

Take the time to optimize your posts on Twitter for SEO. Thanks to a partnership forged between the social platform and Google, your tweets could possibly show up in search results. Include keywords in your tweets that you think customers searching online for restaurants are likely to use. On Twitter, hashtags act as keywords. By including targeted hashtags/keywords in your posts, you’ll improve the searchability of your content. This means those potential customers searching for restaurant-specific keywords in your area are more likely to find your content. Shy away from packing in too many hashtags at the end of your posts, as this may drive down engagement by coming off as spam. Try to stick to no more than three targeted hashtags for each post.

You’ll want to periodically survey your hashtag use and determine which ones get the most engagement in the form of clicks, likes, retweets, and follows. Use this information to tailor your account and incorporate the most popular tags in future content.

All is not lost if your posts still don’t show up in Google search results. By focusing on creating optimized posts with targeted keywords relevant to your restaurant and the industry, you’ll begin to build a reputation as an authority in your field.

Utilize Your Social Profiles to Build Links 

Social Linking

In the past, Google’s search results placed a high value on links regardless of the quality of the individual links that you built. As this became common knowledge, people began to manipulate the search rankings by building out low-quality backlinks to their site. In response, Google shifted the focus to reward high-quality links in search results.

By including backlinks throughout your social media accounts, you can leverage the high web authority of sites like Facebook and Twitter. Google will view these links as higher in quality. Be sure to include links back to your restaurant’s website on all of your social profiles, as well as in any content that you post.

Post specific content, like current menu specials or recipe blog posts, across all social platforms to promote sharing. Shares will continue to establish your restaurant’s reputation as an expert in your field as well as capitalize on the web authority of the social platforms that you use. This will increase traffic to your site and give you a bump in search rankings.

The way in which you use your restaurant’s social media can have a huge impact on how your site ranks in search engine results. You’ll definitely want to keep the above in mind as you consider your social media strategy. Focus on developing a solid social presence in conjunction with your other SEO efforts. When properly optimized, your restaurant’s social media will help put your site toward the top of search results and in front of countless customers.

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Local SEO strategy

10 Effective Local SEO Strategies for Moving Company Websites

SEO might not be the first thing that comes to mind for small business owners when they set their marketing strategies. Many local businesses think that SEO is strictly for companies that do a large amount of their business online.

This assumption is a huge mistake. A reported 88 percent of consumers look at reviews on the web prior to purchasing services from local businesses. Small businesses can use SEO as a massively effective tool. If you have a small business, like a moving company, that is specific to one geographic area, you can use local SEO tactics and target your ideal market right outside your door.

To target your local market online for your moving company, here are 10 local SEO strategies.

Start with the Basics

Search Engine Local Directories

You’ll first need to establish your business page with the search engines’ local directories. The big players are:

It’s a pretty straightforward task; simply enter your moving company’s name, address, and phone number, also known as NAP data. Make sure your NAP data are formatted uniformly with the information on your site. You want this information to be consistent anytime a potential customer finds it online.

Format Your Business Info Correctly

While it’s important for your moving company’s NAP information to be consistent on the web, you’ll also want to format it correctly. On your site, ensure your NAP data are formatted in HTML that is search bot friendly.

You can also use schema markup in your HTML code to give the search bots even more detailed information about your company. You can include available services or products, customer reviews, and more.

Include High-Quality Pictures

When customers perform local searches, they often pay attention to pictures of the various businesses. Ensure you upload professional-looking photos into your local business accounts for Google, Bing, Yahoo, etc. Google will automatically place a picture on your account, so make sure to pick your own.

Don’t Neglect Business Directories

After you’ve claimed your business on all the major search engines, it’s time to look at the review sites. Some of the most popular sites to focus on include:

Ensure these business review platforms list your business. You can also claim your company, like you would through the search engines. Make sure your NAP data on these pages are consistent with your site and search engine business pages.

Watch Your Online Reputation

Online Reputation Management

Although claiming your page and optimizing your NAP data are important for local SEO, you also want to pay close attention your online reputation and the feedback your company is getting on these review sites. Google has repeatedly mentioned that reviews factor into local results for businesses, so focus on garnering high-quality reviews, especially for Google My Business.

Leverage Social Reviews

Many consumers look to Facebook to find reviews of products and services from their friends list. Focus on garnering positive reviews on your social media platforms to leverage this word-of-mouth style local marketing.

Separate Social Between Branches

If you have multiple branches for your moving company, set up social media profiles for each individual location. Social platforms, like Facebook, have location functionality, which allows business owners to control the pages for all individual locations, as well as the main page for the entire company. This lets customers interact with each branch and the company as a whole.

Create Locally Targeted Content

Build your content strategy on locally focused keywords and topics. Blogs, articles, and other content should hone in on the local area. For your moving company, craft content that relates directly to your business and delivers value on a local scale.

This might look like a blog post about local on-street parking regulations for moving trucks or the best time of the day to move in your city to avoid traffic congestion.

Remember Mobile Optimization

Mobile Optimization

A good deal of local searches take place when customers are on the go. This means they’ll likely be performing their search on a mobile device. Make sure your moving company’s website is optimized for mobile users.

Tweak Your Title Tags

Include geographic descriptors in your title tags to boost your pages for local search. Instead of using “highly rated moving company,” use a tag like “best moving company in New York City.”

Optimizing your title tags lets search engines know that your services are local to your area, which increases the chances they rank for local searches.

When used properly, local SEO can push your moving company’s website to the top of the search results pages. By focusing on these local strategies, you can hone in on your target audience online right in your own backyard.

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SEO for Lawyers

Top 5 Reasons Why Your Law Firm Is Hiding Online

The web is one of the first places many people go when they have legal issues. With a quick search on Google, they can find more information about their legal dilemma and a listing of local attorneys just waiting to handle their problem.

If you’re not one of the attorneys or law firms coming up in the search results, you’re missing out on thousands of potential clients. The web is a great resource for those seeking legal help, but it can also be a great tool for your firm to get in front of potential clients.

Here are a few potential reasons your firm’s name isn’t popping up at the top of the search engine results.

1) You’re Not Targeting the Correct Keywords

Keywords are the specific phrases people use to perform a search on Google. These are typically phrases like, “DUI attorney in New York City.” You may have some issues being found in the search results if you’re not doing your keyword research and using your findings to guide your content.

The key to targeting the right keywords is all in the research. You need to envision your ideal clients and then think of what types of problems or questions they may have. If your firm mostly handles DUI charges, you’ll want to start your research on words and phrases someone recently charged with a DUI might use in a Google search.

dui lawyer search

You can use the Google Keyword Planner Tool to view the analytics of certain keywords and phrases that you think of. The keyword tool will also suggest related keywords, which will help you build your keyword list.

These targeted keywords will be the basis of your content strategy. You’ll use them to write informative articles that help answer the questions that they’re related to.

2) You’re Not Posting Regularly

Getting your firm’s site in the top of the search engine results is a commitment. Part of this commitment includes posting on a consistent basis. Stagnant blogs with no posts in several months don’t display the level of authority and expertise you’re looking for.

A good target to aim for is one post per week. To gather a decent following and establish yourself as a leader in the legal field, you’ll need to post as often as possible without going overboard. As readers come to know you as a consistent source of legal information, your shares and readership will increase.

Lawyer Blog

One great way to produce quality content is to create a schedule for posting and commit to it. You can create multiple articles at once and then schedule them to be posted later

3) You’re Not Using Social Media

You should use your social accounts to amplify content on your page. Post the links to your articles and other content across all social media channels. Not only will this make your content visible to followers on your social media that may not visit your page regularly, it will also increase the odds of your articles being shared.

4) You’re Posting Thin Content

Posting high-quality, relevant content is a surefire way to steadily push your site up the search results pages and establish your firm as a legal authority. Churning out the same old information spun in various boring ways will do just the opposite.

Thin content is the exact opposite of high-quality content. Whereas quality content is original and provides valuable information to users, thin content doesn’t offer any useful or actionable information for readers.

Users that take to a search engine to look for legal answers need very specific and often technical information. Thin content is not very good at delivering this type of information. Focus on thoroughly delivering quality information, and you’ll see a slow but steady rise in your site’s search positioning.

5) You’re Not Using Internal Links

When it comes to SEO, so many site owners and managers think about external links and their benefits. Although external links are great ways to boost SEO for your firm’s site, don’t neglect the power of internal links.

If you’re posting regularly, you should have a healthy amount of content on your site. Linking back to relevant posts from the past is a great way to give context to current posts, highlight old content readers may find valuable, and boost SEO.

Legal Advice

With so many people searching for answers to legal issues online, your firm can’t afford to have its site sit at the bottom of the results pages. Focusing on these above problems and making a commitment to fixing them will help right the ship and improve your chances of moving up in the rankings.

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Ecommerce SEO tips

3 SEO Tricks E-Commerce Sites Often Overlook

The world of e-commerce is highly competitive. Thousands of niche product sites vie for the clicks of shoppers across the world. In a space where so many competitors jostle for elbowroom at the same table, every edge your site can garner will go a long way.

Most site managers do their fair share of due diligence when it comes to site SEO (search engine optimization). They ensure that a base level of SEO tactics is applied to their e-commerce page. Yet with so much at stake, there are simple things site owners and managers can do to give their site the extra boost it needs to land at the top of the SERPs.

Optimizing e-commerce sites for SEO is different from blogs or company websites. The hundreds or thousands of product pages can create mayhem for SEO game plans. For e-commerce sites, the base level of search optimization doesn’t guarantee traffic. Below are a few strategies many sites often overlook that can give your web store an extra edge.

Ensure Proper Keyword Placement

Keyword Placement

The placement of your keywords always trumps the frequency. If you stuff too many keywords into your page, you risk being penalized by search engine algorithms. Turn your focus toward ensuring your keywords are in the right location instead.

Google places priority on the beginning of title tags, so this is where you’ll want your targeted keywords. Be sure to include the keyword in the meta description, as well. This will ensure that Google doesn’t choose random content from your page and use it as your description. It’s true that the meta description itself doesn’t affect your ranking, but it’s insanely important when it comes to click-through rates, so don’t neglect it.

URLs, headers, and subheaders rank second behind your page’s metadata. Be sure to include your keywords in these locations as it makes sense to do so. Also, place your keywords throughout the body of the content in a way that reads naturally.

Give Images Context with Alt Text

Many e-commerce sites miss the chance to capitalize on solid image alternative text, or alt text. Alt text is simply descriptive text applied to the images on your site. This text lets the Google web crawlers read your image and give context in relation to the content surrounding it.

Properly written alt text can give your site a leg up on the competition by taking advantage of the popularity of Google’s image search.

This is especially important for e-commerce sites considering the large number of photos included in a typical web store. It’s important that you take the time to add quality alt text to each of your product images. While this is a large undertaking, you’ll definitely see the benefit when you edge out your competition in the SERPs.

Keep in mind, your efforts may be in vain if you don’t include quality alt text. Solid alt text gives a detailed description of the image. Avoid simply stating what the item is; instead, include brand names, item numbers, and other specific descriptions. Most web page crawlers only read about 125 characters of alt text, so keep it short. Take advantage of the alt text by including your keywords but avoid stuffing. You simply want to concentrate on providing context to the picture and incorporate your keyword if logical.

Avoid Duplicate Content

Quality Content

You may have heard that content is king when it comes to building out solid SEO. This is definitely true, but the saying only tackles part of the issue. Original content is truly king. You can have all the content in the world on your site, but if duplicates exist elsewhere on the web, your ranking will suffer drastically.

While you won’t be penalized directly for duplicate content on your page, you will create issues for the search engines when they attempt to index your URL. Duplicate content makes it difficult for the search engine crawlers to determine which URL is most relevant for given keywords.

This can be pretty common for e-commerce sites with vendor-provided product descriptions. Vendor-distributed product descriptions are often copied and pasted onto individual e-commerce stores, creating a vast amount of duplicate content across the web. You should aim to create as many unique product descriptions as possible. This is a big undertaking when you consider many e-commerce sites have hundreds, if not thousands, of products. You may have far too many products to write unique descriptions for each one, and that’s OK. The idea is to avoid page after page without any unique content. Aim to rewrite the majority of your descriptions, and you’ll be off to a good start.

It’s true that e-commerce SEO presents a different set of challenges compared with traditional sites or blogs. The massive amount of moving parts and content can make optimizing your web store extremely difficult. It may be tempting to lay out a basic SEO strategy and consider it good enough, but by taking a few extra steps, you can leverage tactics that many site managers often overlook. If you put in the effort, you’ll see your hard work result in increased traffic.

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rich content

How to Build Relationships Through Great Content

“Marketing is a contest for people’s attention,” says Seth Godin, best-selling author, marketing expert and entrepreneur. Currently there is an attention crisis with brands and companies struggling for attention. Why not when there are so many brands to choose from? Gone are the days when the only thing a company had to do to be successful is to create a useful product and make people know about it through advertising. If you want to be a success today, then you have to market accordingly.

One of the best ways of marketing a product or a service is through content marketing. Industry leader Content Marketing Institute defines content marketing as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — and, ultimately, to drive profitable customer action.” Content marketing came to be as a result of consumers shunning away traditional marketing methods like television, print ads and even online ads. Content marketing has many platforms: social media, blogging, infographics, slideshows and videos, all geared toward customer engagement and eventually, profit for the company.

Content is King

content is king

Content can be anything from a very important piece of scientific writing to a video of three dogs chasing their own tails. Microsoft founder Bill Gates, in an article with the title Content is King, states that the Internet is a marketplace of content – ideas, experiences and products.

But this kind of marketing is not churning out articles or video clips just for the heck of it. Businesses need to do marketing with fresh and relevant content to stay on top. As Gates writes in his essay. “If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.”

What is great content?

what is great content

A post on the Google Webmaster Central blog explains how Google determines the quality of content. Essentially, the content has to:

  • Have information that can be trusted.
  • Have substance, preferably written by someone who is an enthusiast or an expert in the topic.
  • Draw genuine interest, not written merely to drive search engine ranking.
  • Be original, fresh and found on research.
  • Be more insightful and interesting than what is obvious.

Content is written not only for search engine optimization, but more importantly for customer engagement. To produce great content and engage your audience, you must:

  • Have knowledge, insight and perspective that set your content apart.
  • Have someone in your business to produce compelling and valuable content.
  • Have the resources to regularly create content for existing and potential customers.

Unless you have these, content marketing will not work for you. Bad content is just a waste of time and energy.

Content Generation and Relationship Building

content marketing

If you want a successful business, – then you have to build a relationship with your customers. You can do this by engaging your customers – both existing and potential – through generation of great content. Here are some tips in producing fresh and engaging content:

  1. Create content centered on the customer. Know your audience and create stories that focus on them. More than writing about your product specifications or the advantages of hiring the services you offer, you should make your audience the star – so make something that appeals to the customer in an intellectual and emotional level.
  1. Know which style works best. Will you build a relationship with your customers through articles or forum discussions? Are you going to make videos to reach out to them? Personalize your content delivery to draw customers in and make sure to continue the connection through constant engagement.
  1. Be accessible. Make it easy for your customers and your target audience to be connected and to stay connected to your brand. You can do this by phone, by chat or by email. Make sure that your website is easy to navigate by positioning buttons and links accordingly.
  1. Be personal. Nothing would encourage engagement better than personal stories. Be yourself and communicate this in your content. Most products and services offered nowadays are of the same high quality, so differentiate your brand and inspire customer connection, engagement and loyalty.
  1. Put quality over quantity. Do not feel pressured to put out great amounts of content at a single time. Remember that quality is always better than quantity, especially if you are after building a relationship that lasts.
  1. Be committed. Building a brand and engaging customers is a long and hard process, much like building a relationship with a real person. If you cannot commit to generating great content, then do not expect to build lasting relationships with your customer base.
  1. Nurture connections. Your content should not just bridge the gap between you and your customers. It should also allow your audience to connect with other people. Therefore your content should evoke emotions that will spur your customers to share it and spread the word about your brand and what you offer.
  1. Offer help. People turn to the Internet for almost every need. If they know that you can help them solve problems, then you will become a trusted and reliable go-to resource for help. People inherently like to be consistent and loyal to what they believe to be trustworthy and consistent, so make sure that your content is truthful and honest.
  1. Share your expertise. The days when you have to withhold your secret formula for success is gone. Nowadays, information is a commodity that people can easily get with a single mouse click or finger tap. If you want to be successful in building a relationship with your customers, then you have to share what you know through free courses, webinars and e-books, among others.
  1. Be compelling. Write detailed and informative articles with catchy titles. Create emotionally-charged videos that people like to share and discuss. Be consistent with your delivery and before you know it, you will have a strong following.

Encourage engagement and create meaningful conversations through content marketing. Through these meaningful conversations you will be able to build strong, solid and lasting relationship with your customers, which will, in turn, drive profit and success for your brand.

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