All posts by Boost One Seo

content marketing

Content Marketing: A Sales Strategy with Added Value

There has been a lot said about content marketing, not just in social networks, but all over the internet, for a long time. The definition, however, can be somewhat elusive. Actually, we are always talking about content marketing in one way or another. In many ways, it’s considered the backbone of brand presence.

Content marketing can have many forms, for example: through videos, case studies, books, computer graphics, quizzes, polls, photos, and more. The range is very wide in the digital world.

What is Content Marketing?

content marketing process

We use content marketing to do things like increase sales of a brand, to generate a positive brand image and to position a company as an authority in a particular subject or particular line or range of products.

For SEM or PPC Marketing (Pay per Click Marketing) we also need good content. This means that quality content is the key whether we are working with social networks on the web, or with some other digital media. If we buy traffic, buy followers, then we have to have something to hold them.

Content marketing is a concept that takes time and experience online to accomplish, and is becoming more relevant everyday. When you are marketing your content, you should offer original, entertaining or useful content to users (even all three at once) targeting sale as the primary goal. When creating a content marketing strategy, it is essential to be clear about what our target audience is, what their needs are, what information you want to provide them, and how you can help.

content marketing methods

The corporate blog is one of the best tools to convey valuable content that helps attract, convert and retain customers. However, the originality of both topic and presentation of information plays a fundamental role. Therefore, you have to take advantage of the various forms that can offer good content(videos, info-graphics, e-books, newsletter, interviews, etc.).Factors such as Social Media or SEO Positioning are very important for a good content strategy, which is why, you can always exploit the potential of all available opportunities. In addition, content marketing is a sales strategy with many benefits.

How do you know if it works?

Some basic metrics will help you know what you have to achieve(themes, formats, strategies, customer service, design, usability, etc.). Content marketing is often confused with other related online content generation strategies like Branded Content, Copywriting, Storytelling and Content Creation. The line that divides some other concepts is fine, sometimes fuzzy, but it should be clear in its meaning and must involve each of these actions at the time of raising your content creation strategy.

Branded Content Marketing Content

This technique is based, as the name suggests, on the production of “branded content”, in any format, which means that the branded content does not have to be digital. In fact, this type of content marketing is mostly used in the television field.

Content Marketing vs. Copywriting

This is a technique of creating persuasive content focused on the user performing a specific action such as a purchase in your online store, a call or requesting particular information. The most important nuance is that copywriting hides the fact that you are trying to sell something. It is more aggressive and more direct. Of course, you can also perform functions such as inform or entertain your users, but this is not its true goal. In addition, copywriting is only the creation of content in text format.

Content Marketing vs. Storytelling

Storytelling consists of turning a message or an idea in a short story that allows a connection between the narrator and the audience. Its turning branded content into a narrative that encompasses various stages and chapters. It is another way to reach your audience.

If you want to know more about content marketing, fill our free SEO analysis form and one of our experts will contact you.

on page seo

A Few Simple Tips For On Page SEO

On Page Optimization is generally pretty flexible because you decide what you want to change on your site. Seo experts have done on page seo for many websites so they usually have an idea of what works. The goal is to make a web page and optimize it to be as attractive as possible for the visitors and the web crawlers. This is extremely important for the success of your website. The only way to improve is to test it regularly and follow up on the different elements to see what truly works best.

on page

Content

Firstly, it’s important that your page is properly accessible. If no link is pointing to it, a search engine cannot see it. Try to avoid JavaScript links. Having great content contributes enormously to SEO. Mostly, people don’t think about content but the vitality of content is always an asset, without which it is very hard to move up in the SERPs (search engine result pages, search results).

Title

The title of your website should be relevant, unique and not too long (max 70 characters). We must not lose sight of the title (it is the first thing you see in the search engines), so it is useless if it does not reflect the information of the website. It is interesting to place keywords in titles, but they must remain relevant. The user and the robot must know what the page is about by reading its title. In practice, it is preferable to put the keywords at the beginning of the title.

Description

Tag descriptions are also important. Even if most robots neglect them, descriptions serve as a snippet in the SERPs. If a description is not given, the robots will select “relevant page-lines”. In a passage where keywords are in bold in the results, the user can see at a glance, the closest terms related to their search query. Like the title, the description must be unique and relevant and it must be an appropriate summary of the page. Avoid generic descriptions and putting the entire keyword list as a description for your web page.

Heading Tags

The tags include headings from H1 to H6 and must be chosen carefully. The way H tags are setup gives a clue about the content of your page. It also greatly improves the clarity of your page. In addition, as an article, the headings should appear in a limited quantity.

Images

In the category of forgotten content, you can also include pictures. Images are not visible to the robots, or for users of Lynx and other text-mode web browsers. All browsers however can interpret the information displayed through the img tag. It is therefore necessary to inform by using the attribute “alt” that will be displayed if for some reason X or Y image cannot be displayed (alt for alternative). The “alt” attribute is also used as an anchor, if the image is clickable. Although naming files can also be a plus, it can be used to (re) cram keywords and be well indexed on search engines images.

Contact information

seo on site

There are times when customers just want to email you, call you via phone or visit you in person instead of filling out a form. Having items like an address and map on a contact page of your website can boost your local search rankings tremendously. There is nothing more frustrating than wanting to contact a website and not being able to find the contact information on it. So keep it simple and accessible.

The call to action

Think about what you want your visitors to do while your clients arrive at your site. You can for example, encourage them to sign up for your mailing list, invite them to leave you a comment that can serve as feedback for your products or services. This way, you obtain valuable information for your business. When you know what you want them to do, then, you must think of an incentive to put up with the order to complete the desired action (A ticket discount, free shipping etc). One thing is clear, if you want results you have to ask and encourage your customers to perform an action.

Google Places

Google Places gives you the ability to link the places page to your website as well as your profile on Google Places to your website. This helps you by making you appear better in the local search results. Google also gives you a local web page that you can customize with descriptions of the products, services, images and videos.

For more details about the on page optimization of your website, get a free assessment today!

video marketing

The Power of Video Marketing

With so many marketing techniques and tools available for businesses, it can sometimes be difficult to decide whether you need to devote some or all of your marketing budget towards generating traffic from certain sources. In this era of online marketing, Video marketing is an important option to consider when trying to promote your business. It is important to understand the power of this service, especially when trying to get the most out of your marketing dollars.

Ability to Spread like Wildfire

viral videos

Online videos have the potential to spread like a wildfire. Since they are extremely easy to share between users, often when a viewer sees a video they enjoy or find useful, they like and share it with other people that they think will benefit from what the video is about. This is especially true with Social Media networks that allow you to upload the videos through them and onto your public profile.

Search Engine Results

video in search results

When customers are looking to solve a problem or are looking for information, they tend to go to the Internet to find what they are looking for. Videos are now frequently found in search engine results, and can often lead to high click-through rates. This also means that videos appear in search engine results with website based text, which can be customized to relay your company message. Many consumers find that viewing a short video is the easiest way to get the information you’re looking for over readable content pages.

Commitment

Videos tend to be more dynamic than text, which helps engage your visitors. If you have a video on the homepage of your website, a video can increase the “stickiness” of your website, which is the average amount of time visitors spend on your site. In essence, videos tend to capture and hold the attention of visitors for longer periods of time than text.

Branding Techniques

Video Marketing Strategies

Videos can help brand you, your business and your product. Especially for service based businesses, videos allow companies to build a good relationship with their visitors without ever seeing them. As service providers tend to rely on the relationships they build with their clients, videos can help build and strengthen the connection and sales.

Video marketing works best when combined with other online advertising campaigns like organic seo and/or online media buying. Internet users tend to overlook online ads because they see many on a daily basis, at nearly every website they visit. This makes online ads less attractive, no matter how attractive they may seem. That’s why online videos are more effective because they add a more personal touch in attracting advertisers and potential customers.

A Cost-effective Marketing Strategy

When making an announcement, people usually seek high return on investment for each action they take. Video marketing is a great option because there is little cost involved in the marketing. There are a few criteria that the video must meet, and should be shared in a particular way, however as far as achieving rank for a video, if the quality is there and it is content that could be shared, the hard part has already been completed. Unlike PPC marketing services that take hefty budgets and can sometimes give a low return on investment, the cost to market a video is substantially lower, and can be more profitbabl.e

Better Targeting of a Particular Market

It is a fact that Internet users have different occupations and range in different ages and from different backgrounds. If video marketing is done correctly, it can be targeted to a specific group of users that has the potential to be interested in your business. If you are looking to target a specific area to offer your services, a targeted video and some local seo marketing services can go a long way. Therefore, it is a tool that happens to be more effective than other conventional media marketing methods.

Less Technical

marketing videos

This is perhaps the most important of all the benefits of video marketing for any business. You can do this work, even in the comfort of your own home with no advanced technical skills. You do not have to learn any language or computer code to do video marketing. The hard work is in creating the video, then you just upload your video and publish it on the website you’d like to. You may need some help optimizing the video for search, building some quality links pointing to it and of course creating the video, but anyone is capable of uploading a video on YouTube or similar video sharing sites.

Videos have proven to be an effective marketing tool and are setting the standard for the rapidly growing online marketing industry. This trend is slowly replacing conventional marketing strategies that currently define the way we market in the digital age. If used properly, it results in gaining more customers, increased sales, and online visibility that contributes to success in business. If you would like to learn more about SEO or video marketing, then fill out our contact form and one of our experts will call you to discuss strategy.

online media buying

Media Buying, a Necessity for Any Online Marketing Campaign

Online Media Buying has become a basic necessity for organizations, companies and institutions around the world, as the Internet gains new users every day. The worlds internet users see banner ads in their day to day browsing and use these means to inquire about the products and services they require as well as to acquire them.

Advantages of Online Media Buying

media buying techniques

Some advantages of Buying Online vs. traditional advertising media is that online media buying is much cheaper, you can target your market better, and you can also be at the right place at the right time. The goal of any advertiser is to place the business in front of the eyes of potential customers, and having a banner ad conveniently placed on the same page that clients are searching for answers can be advantageous in many ways.  Media buying also helps user interaction, as everything is measured, and quantified to make you know the exact source of traffic, how long they were on the page, and what keywords they used to find you, etc.

An Important Element to add to Existing Campaigns

media buying services

Online media buying can complement traditional media campaigns such as TV, Radio, leafleting, Point of Sale, Activations, Guerilla, etc. In fact every day the trends shift toward comprehensive campaigns in which an interaction takes place with the user in every media format whether online or offline.

Meanwhile, companies all over the world are spending a higher percentage of their budget purchasing Online Media. Currently e-commerce businesses face a big challenge in media buying. Business partners have the challenge of buying traffic that is targeted to their sites purpose; advertisers on the other hand have the challenge of finding the channels that will provide the best results for allocation of funds and this is not easy to accomplish, both tasks can be difficult.

The business owner will usually choose to purchase traffic on a large scale which is not necessarily qualified. Certainly, this scenario will provide a gain in page views and clicks. However, this does not refer to a delivery optimized with respect to cost benefit campaign. It can be tough to assess the pricing of sales traffic, and this is a problem business owners see often, which is why they should hire professionals to optimize and manage their PPC campaigns and media buying efforts.

The side of the advertisers account is more complex. When your e-commerce business grows large enough, you also hold a presence across the web, a presence you must solidify and grow. Your brand can become present in channels such as aggregation sites, portals, search engines, affiliates, among  many others.

What is the best course of action? 

what is media buying

Most people will opt for a direct investment for a specific frame of time, which can deliver good ROI, deliver leads or even attract new customers, however poor choices could undermine the medium-term strategies and existing gains. Stop investing in the same channel and start diversifying your strategies. A good online marketing campaign has organic rankings, PPC, Banner ads and Social Media in mind.

What  is the best channel to invest in without jeopardizing any gains in your current digital strategies? This varies according to niche, segment, competition and product portfolio.

In countries like the U.S. and UK, the percentage of media buying exceeds 17% of advertising investment, which indicates that the trend remains entirely favorable to the buying of online media. You being responsible for the advertising budget must consider these online actions. If you need a professional agency that has media buying experience, contact us.

online reputation management

Online Reputation Management: Why Is It So Important?

What Is Online Reputation Management?

Building a company’s reputation is not an easy task, because strengthening and maintaining it requires high costs, a complex marketing plan and advertising campaigns along with the patience to get the desired results. Online reputation management is a delicate task, as it requires the ability to constantly monitor any result or review being put out about the company. The most complicated part is related to the management of your reputation, because it depends on the company directly. Customers are involved as well, by providing their feedback related to your products and services.

reputation

If we talk about Online Reputation, things can get complicated because whatever gets posted in any particular social site or review site automatically becomes public information. Search Engines crawl and index information, giving easy access and thus allowing the Internet to provide you a “Quick Snowball Effect”, which in some cases can be very flattering to promote a company, but in other cases can bring several consequences.

Before a company devotes efforts to defending it’s online reputation, they must first understand that their online reputation is their real reputation. This is another way of saying that online reputation management starts with monitoring what’s currently being said online about the company. Knowing what is being said about your brand on the Internet is a key element for businesses of all types and all sizes.

The alternative scenario is that your online reputation is crowded with comments, defamatory, negative news, complaints, and malicious attacks from the competitors. Difference, of course, is the difference between continued success and utter ruin – but how can a company develop an understanding of their own online reputation?

The Basics Of Online Reputation

reputation management

The most common tools for monitoring an online reputation are Google Alerts, which you can use to receive updates. Any time new results are published in search engines, using the desired search term – that is, the name of the company or other brand terms, you get the necessary alerts for them. These fundamental and basic tools are a great resource for any company tracking their online reputation in a serious way.

It is important to be aware of the limitations of these tools. There are whole parts of the web that Google is not indexing – and therefore do not register with these alerts. The so-called “Deep Web” are social media conversations, as well as some review sites on the internet. Though these basic tools are very good, it may be necessary to use some additional reputation monitoring tools for them.

Companies should also be cautious about what is written about them on Social Media networks like Facebook and Twitter. This is where social media management comes into play, and if you don’t have someone monitoring this for you, it’s time need to get started.

Key strategies to improve online reputation:

1. Detection: Warning systems should be used, to be notified when something refers to your name, brand or keywords that interests you. Clean the negative comments that may arise, however its not easy which is why you have to be constantly informed of each of the publications through constant monitoring.

reputation on search engines

2. Prevention: The best prevention to avoid bad reviews or negative reviews is undoubtedly your professional ethics, when conducting business. However, competitiveness view internet scale methodologies as unseen in other media, turning occasionally if negative reviews are published to discredit a certain company or a certain person intentionally (disguised in some websites that allow you to post anonymously).

The removal of the publication is usually a fairly hard task and not always effective. It is based on manually removing of the results obtained through dialogue with the site manager, where negative comments are posted. Sometimes webmasters agree to such requests to avoid legal problems with the company or on the individual basis.

The best way to overcome negative reviews, comments or bad articles is to put out positive content and positive reviews. It is not an easy job which is why a professional is required to manage your campaign properly. Contact us today and ensure that your online reputation reflects the integrity of your business.

ppc ads

PPC Services In The Virtual Business World

Internet searches based on “pay per” actually allow you to get traffic without having to test a marketing method whose results tend to be uncertain. Pay per click advertising involves paying for every click on the ad that you have set for your site or your particular web sites. When you start a pay per click campaign, you have to set your goals, and then prepare a budget appropriate for those goals. Naturally, like most means of paid traffic, the more you spend the more you get. This does not necessarily mean better conversions. There is a lot of testing that goes into a PPC campaign, and it is highly recommended to start slow and slowly increase the budget as you see results.

If, for example, your website’s subject is computer maintenance, pay per click ads can appear on a web page with information on computers. Your website will also appear on the top and right side of any search results related to your keywords. This ensures that you are on the first page when potential clients are searching for your services or products.

ppc management

SEO And Pay Per Click

Before you start your pay per click campaign you should work on your organic Seo because it is always important to have natural search traffic. It is also important for your website to have a Google Places Listing, a Google Plus Profile and get listed on as many local directories as possible. These are all important aspects of local seo. This is important to get lots of visitors without having to spend money on a marketing campaign. You need to use an excellent SEO tactic. Through SEO, you will be able to get your site listed on the first web page of search engine results for particular keywords.

Search engine optimization tactics along the lines of creating a positive key phrase, makes pay per click appear as a big boost for your website, which can allow you to achieve that rank. The acquisition will also increase your sites ranking for pay per click, which uses an entirely different algorithm.

Professional PPC Services

professional ppc services

Advertising on the Internet is now more important than ever, especially when the Internet and its users are growing rapidly. You can advertise on the Internet in a number of ways, including search engine optimization, pay per click (PPC) advertising, etc. However, all options considered, the most important and most common strategy is PPC marketing because it delivers immediate results. In order to create a successful marketing campaign on the Internet, in-depth knowledge is necessary. If you want to get a return on your investment, you have to use certain strategies and tools to make it happen.

If you do use professional PPC services, you will be able to maximize the benefits that come out of your PPC marketing campaign. You need to find an expert who is well versed in internet marketing and has a good track record and reputation. The expert makes a campaign based on the budget, then analyzes and investigates the keywords to ensure that your website will be able to compete with any tough competition. If necessary they must use different strategies to make your PPC campaign successful.

Professional PPC Services can bring your website great results online. PPC Management, along with search engine optimization can be very profitable, building an identity and generating leads to your website and online business. This is usually what PPC service providers offer their customers.

The success of any marketing campaign is dependent on good strategies and decisions. PPC marketing is no different. There are rules and procedures that must be implemented for success. PPC service providers perform tasks such as recording the conversion rates of your website to see how much traffic actually generate sales, where the traffic comes from,  and what they want on your website.

PPC campaigns need to be followed up with regularly, even on a daily basis. Only then will you be able to understand how to improve the campaign and to generate more traffic to your website, while increasing conversion rates. PPC Service providers know all about this. They know exactly where to place your ads. They know how to increase the conversion rate or keep it stable, if necessary. Examine where your traffic is coming from and try to use the source as much as possible.

How To Choose A PPC Service Provider?

google adwords

When a PPC service is used, it is recommended that you choose a company that has experts with extensive experience that has worked for other companies in the past. You can look at the experience of the company and even get feedback on how well they have managed the campaigns of other clients. You need to consider your budget as well. A company that has a good record is a good choice for your internet marketing business.

In conclusion, PPC services can help you because they know strategies and tools that will do wonders for your website and will bring a good return on your investment. It may seem very simple to do this on your own, but in reality, a service provider is required to do the task for you.

organic seo

Achieve Better Position Through Organic SEO Services

Organic SEO is known as the process by which you get search engine relevance as a result of an exchange of hyperlinks between various websites, with or without the express consent of the parties. What is sought does not appear first in searches, but appears in the context of certain searches. This combined with quality writing, and the organic growth of your online property is what constitutes Organic Seo.

Organic SEO Services

organic seo example

Organic SEO Services are the type of website optimization services that brings natural results of search engines. Organic SEO service providers can help you create a campaign that is compatible with your budget and help your site achieve first page rankings. Contact us and our SEO experts will be available to give a free seo analysis and determine the best course of action for your website.

Organic SEO Services apply design strategies, content and programming for the web. These services aim to make your website get the highest number of visits in search engines, resulting in higher conversions and increased contacts.

When we talk about organic SEO Services, we are referring to getting a natural position in the pages of search engine results (SERPs for its acronym in English). Also called the natural or unpaid position, as opposed to non-organic positioning like paid advertising-per-click. Developing an organic optimization is a long term process which will end in a better positioning on the search engines. Keep in mind that an organic search depends on a multitude of factors that are analyzed by the algorithms of the search engines, it is a proof that organic SEO is an ongoing process that must be implemented by many services.

Relevance for Hyperlink targeted by Google

google hyperlinks

If you write about SEO and find that this post might be helpful for the audience of your blog, and create a hyperlink to this post, then you’re giving relevance and helping to position this post better in Google.

It’s not enough to have a website. This should be sufficiently visible to your customers, existing or prospects, so they can find your site among the top results of popular search engines. This goal requires experience, dedication and efforts to each of your projects.

Organic SEO Campaign

A campaign of Organic SEO can be as cheap or expensive as you want. You must have several elements in an Organic SEO Campaign. We will give you the most important factors to making a successful Organic SEO Campaign in no time.

The five steps to making a successful Organic SEO Campaign are very simple:

1. Make sure your website is user friendly. If you have a website that is not user friendly, the user who was captured by the search engine will leave your site quickly.

2. Be careful of the information it provides. Nothing speaks worse of a service provider, than someone who is not careful with quality content. It is important to verify your text and occasionally check spelling and grammar errors. Also take the time to read what it offers at least once every two months.

3. Consider the statistics of your site: most sites have statistics available for you to check how many people visit it and with what terms. Also tell how much time one spends on your site. This is so that you can determine if you are reaching the niche you want to.

In short, Organic SEO Campaign depends very much on what you want to gain. The ore terms you want to position for, the more quality content related to those terms you should have.

4.  You should check that the content is updated and is still relevant. This means spending money on ghost writers to review the text and ensure that your site is still up to date and contains the best information.

5. It is important to review the analytics of your website. It is a complicated process and sometimes it is not easy to understand. This is why we cannot check if our campaign works or not. The best thing to do in this case is simply receiving a report that explains what the best strategy is to give the most accurate seo results.

Seo is a complicated process that keeps changing. Whether you are looking to position your website for local search or trying to rank worldwide, a combination of organic and paid advertising is always the best way to go. Get a free analysis, click here.

local seo services

Position Your Website in Your City through Local SEO Services

Local SEO – Appear On Local Results

The Internet has broken down geographical barriers and has the ability to reach beyond the seas and continents, making globalization more effective. Small businesses now have the potential to reach international markets. Wait a minute!

  • What about your local customers?
  • And people looking for businesses in your own city?
  • And the people personally who would like to see their provider?
  • What about the support and trust that represents a local supplier?

There are people in your city who would want to know that your business exists!

These days people have become accustomed to using a network to get what they want, at the touch of a mouse! The natural search results are not limited to the global level, but also help visitors find local suppliers and better services. As an entrepreneur, it is important to be found in local searches. Usually people are inclined towards hiring local suppliers to meet their needs, because they have a sense of support and confidence in them.

local seo

With the growing importance of being found on search engines, local search optimization has emerged. The importance of local optimization has been detected both by SMEs as global consortia. A high percentage of searches include location data such as keywords and searches that are geographically restricted, which will provide the most qualified traffic to your site.

The Way People Search On The Internet Today Is Mainly Locally

Both individuals and companies prefer to work with companies in their city or region, so if your website appears in the top positions in local search, you get traffic of quality and high conversion rate. Local SEO services can make a difference in companies operating within a specific geographical area, or just for those companies that want to target the maximum number of specific regions.google local

With a strong presence in local searches related to your business, you will not only receive more visits of high quality, but you get a higher rate of conversion on these visits. A Local SEO Service is an opportunity to improve your online presence and be found by more potential customers interested in your products/services within your geographic region, who will be more likely to make purchases from your website.

Do not fall into the trap of believing that SEO is only for large businesses and corporations that can spend thousands of dollars a month in their marketing strategies. Local SEO services suit any business of any size. The Local SEO services range from optimization and positioning local listings like Google Maps, Bing Local Business, Local Business Yahoo, Facebook Places, Foursquare, Gowalla, among others, to study and rank your website in the organic listings for keywords related to your geographic area.

Local SEO Services Can Improve Your Business

The internet is filled with millions of websites. From a web viewer perspective, there is nothing in this world that cannot be found on the Internet. Every detail you need, whenever you search for a solution is already available online through millions of websites and are available for free. It is necessary for every business organization to make use of websites to promote their products and services.

local business search

Today there are several companies out there that provide similar services and products to millions of communities. People are able to buy these products or services right from the comfort of their home and therefore the competition is very high. You cannot survive unless you make use of these technologies and equipment to improve the efficiency of your services or quality of products that you manufacture.

Local SEO Is Very Important For Every Website

There are millions of websites online and everyone’s challenge is to make your website visible to potential web viewers.  Optimizing local search engine is only one of these optimization strategies.

When your business has a local store, it is mandatory for you to indulge yourself in local search engine optimization strategies. These strategies have improved search engine marketing and several companies have already begun to realize its importance. Internet users make use primarily of four different types of websites to gather this information and this includes major search engines like Google, local search engines such as Google Maps, Yahoo Local, online yellow pages, and other sites with local components. In order to achieve and progress in optimizing local search it is essentially required to create relevant and compelling content for your website.

website seo

Your content should be well written with analyzing attractive, signs and images related to the content, the proper distribution of keywords or keyword density. It should be valid enough to attract customers into potential buyers. Web users mostly use the major search engines first, details and contents developed for your website should match your search phrase or text.

An important aspect is that you need to engage in keyword research and choose your list accordingly. Note that people might be looking for the same, but the texts could input differently. This is mainly due to the fact that there are many colloquial expressions throughout the country and therefore you have to be very careful when choosing the keywords related to your location. Localized keyword research is harder than it may seem by all means, but you need to develop your website for your future business.

seo montreal

SEO Montreal – Results Driven Marketing

When looking for Seo Montreal, it can be difficult to find a company that will actually be able to deliver results. Many companies, and websites claim to be able to rank companies on various search engines for keywords related to their business, but in reality, the majority of these websites are simply outsourcing the work to cheaper, less reliable options. This is where Boost One Seo is different. By carefully analyzing your industry, your competitors and your website, we will come up with a unique approach to your online marketing strategy, one that has been fully customized. There are several steps required to getting a website to the first page and position on Google for their given keywords, and all of the elements must be present in order to achieve those results.  Some of these elements include:

  1. High quality content and frequent posting
  2. High quality links pointing to your website
  3. Complete Social media presence
  4. Proper on page optimization
  5. Offering quality to your visitors

In order to truly have a business that can achieve first page ranking, you must have all of these elements checked off. There are no shortcuts, especially for company’s looking for long term results.

High quality content and frequent posting

More than often, company’s and individuals claiming to offer Seo services Montreal and all over the world overlook the importance of high quality content in an Seo strategy.  In a recent study, it was determined that the top 10 results for any search term in Google has an average of 2000 words written on it. The higher the word count, the better the ranking. There is a direct correlation! Check out the image below.

search engine marketing

The average top result has 2416 words, and the 10th results average no less than 2032 words. This definitely shows us that the better the quality of the content on the website, the higher the ranking the majority of the time. This also means that people should be posting as frequently as possible, because fresh new content that provides something of substance to the visitor will be ranked highly in Google and other search engine’s eyes, and this will translate into greater ROI for you and your business. If your post is only 500 words long, or 1000 words long, that’s fine too, just be sure to post as frequently as possible, and try to provide as much detail as possible without being repetitive.

Think about it from a logical perspective. If Google see’s that a certain website is posting frequently, detailed content that legitimately helps the person searching for that phrase, why wouldn’t they put them on top of the rankings. These search engines jobs is to provide the highest quality results possible to it’s users, and more often than not, the site’s offering the most quality also contain the most words and images. There are many other parts of the article, website, or post that should be present to help optimize the page for the results such as using the right bold text, italics, headings, images, videos, titles, meta description and keywords, and if these are all there, generally you have a winner. This is what Boost One Seo is trying to do with Seo Montreal and with local companies trying to be a step ahead of the competition.

High quality links pointing to your website

When speaking about off page Seo, one of the most important actions is link building. This doesn’t mean you should add your link to any website that will take it and post it to their website, this means by providing quality rich content, refer internet users to your website in a way that will help them find the answers they are looking for. Some ways to do this are by building web 2.0 properties, participating in various online forums related to your industry, answering people’s questions online and letting them know how you can help them. The idea behind this is to grow your company’s overall web presence.

link building

Take for example a company looking for Seo Montreal so that they can help their florist business grow. Firstly, we can build various florist related mini blogs offering quality to it’s readers. This could be a blog about roses or about choosing the right wedding flowers. Once this blog has been built we must add quality content. Once the site is considered complete we can link to the florists main website to help give it what is referred to in the industry as “link juice”. The more link juice, the better the rankings, provided content and the other elements are in place. The next thing that could be done is to find flower related forums and blogs and participate in the discussion, either by posting a thread, replying to a thread, commenting on an article or any other form possible. The idea behind this is to steadily build links, month after month until after some time, these very forum posts and blogs that have been commented on are ranking for your search terms, and your website is posted their. If Google and other search engines see your link on these related websites, you are more likely to have a strong position in the search rankings.

Complete Social Media Presence

These days more than ever, Social media is completely revolutionizing the way businesses market themselves online. Facebook, Twitter, Instagram, LinkedIn,Google Plus, these are the big ones, but there are countless others. Company’s must have a presence on all of these and constantly engage with their fans and followers. This happens by providing high quality content that goes viral, and makes people share it with their friends and family members. Anytime a new post has been made, or there is any type of new content or announcement being added to the website, it should be shared across all platforms. There are not many company’s that offer Seo Montreal and will tell you this, which is another reason you should let us do all the work for you. If you realistically want to be on top of all the Social Media outlets, as you should be, you would have to have at the very minimum a dedicated staff member to do this in order to be effective.

Social Media

Boost One Seo can handle your Social Media responsibilities and we will ensure that your visitors and followers are constantly engaged and sharing your company’s content. Rather than hire someone full time, let us do all the work and make sure that you have all of your bases covered.

Proper on page optimization

Another aspect of Seo that is often underestimated in importance is the on-page aspect. You can do all the link building and Social media interacting you want, but if your website itself is not properly optimized for search results, it could be a long and painful road to realizing you will never be ranked. Even worse, you could get penalized by Google and then shunned from the results forever. There are several things that should be there in order for the on page Seo to be up to par. First and foremost there should be a sitemap present on the site. This let’s Google know how your site is mapped out and it notifies them when there are changes or new additions. Secondly, all images should have properly formatted “alt text”. This is basically a few words describing the image.

on page seo

There should be a meta title, meta description and meta keywords present. This is typically the information that appears in the results themselves. If you are looking for SEO Montreal, be sure that these aspects are covered in the overall package being offered. One of the very first things that Boost One Seo does before beginning an Seo job for any company is to first do a full on page analysis to make sure everything is as it should be. There should be good content, with bold text and italics text in places. H1, H2 and H3 headings if possible. As many images as possible with properly configures “alt text”. The entire purpose of the website and and the main service, product, or content it offers should be present in the title tag, url, content of page and image alt text. All of these elements together comprise a website that is properly optimized on site.

Offering quality to your visitors

The main purpose of any content being created on your website should be to create content that provides answers to people’s questions or generally helps them solve a problem. If you offer quality, Google will rank your website higher, you will get more visitors, and those visitors are more likely to share your website to the world. This is the goal of any website, to be highly ranked and to get the most visitors possible. This does not happen over night. It happens by hiring the right team for the job, a team that can provide a unique strategy and deliver high quality results. Too often, Seo Montreal can be hard to come by. Company’s can claim to provide results yet cannot deliver when the time comes. Boost One Seo is realistic from the very beginning, and we tell you which keywords and phrases you should be targeting to get started. Like with any successful marketing campaign, the right budget must be allocated to achieve the right results. It is unrealistic to expect drastic results if the budget is there, which is why we like to give all of our clients a few options with a few different price points before we get started. This way, businesses know what to expect, and in how long to expect it.

Get a Free Assessment

Before getting started, we will first conduct an analysis of your website and it’s competition. We do this in order to accurately determine, which keywords would help your business, and how long it would take to rank for these keywords or phrases. Of course, much like anything else in the world, the time that it takes to achieve results goes hand in hand with how much competition there is out there. If you are in an industry that is flooded like competition like the Customs industry or the moving industry, it typically takes more time to get ranked than if you were in the dog walking business. The advantages are that once you do get ranked for these keywords, your business can grow astronomically and it really adds to your bottom line. If you are looking for Seo Montreal be sure to get your free Seo assessment and we will get started on your game plan immediately.

Monthly Work and Progress Reports

It is not simply enough to just do the work, our policy is to also keep the client informed along the way so that you can a) see what we’ve been doing 2) track the progress of the keywords we are targeting. Each and every month we will send you full work reports explaining in detail what links we have built and where you could see them. You will also see what on page work we have done, whether it’s posting on your blog, or properly configuring your on page Seo. We will also provide monthly reports on ranking progress, where we will show you where you were ranked at the beginning of the cycle compare to the end. Watch month by month as your organic search engine rankings increase, and you get more visitors and leads to your website. Boost One is changing the way Seo Montreal is being done and paving the way for results driven marketing. It’s out with the old and in with the new when it comes to any Montreal Seo Company. Google has changed it’s algorithm and the way it reads websites several times over the last couple of years, so anyone using those old tactics are simply being left in the dust, while anyone using the new form of Seo, which is all about quality, is ranking on the top of search engine results at will. Be a part of a winning team, be a part of Boost One, and make sure that the right company is taking care of your company’s website. Get a free assessment or contact us today to find out more about our custom online marketing strategies and about how we can help your business thrive!