ORGANIC SEO VS PPC MANAGEMENT

Anyone who owns a business knows that they need to invest a lot of time and money in order to advertise it correctly. Letting people know about your product or service is the first step to what can be a successful business endeavor.

Online businesses have seen a lot of growth lately. Not surprisingly, we have also seen an increase in the number of ways to market these businesses. Webmasters are constantly trying to make their brand known among the masses of consumers looking for products or services online. There are many ways to do this, but the two that are by far the most effective are Search Engine Optimization and Pay-Per-Click ads.

Most Users Use Search Engines:

Search engines have become the backbone of online businesses today. Most people, 81% to be exact, who are looking for a product or a service online do so with the help of search engines. That is why it becomes more important for businesses to improve their presence in search results.

Many people can’t decide whether to use SEO or PPC ads to make their websites more popular on the web. Read on to find out the main differences between the two techniques.

Organic Results Get Clicked On More:

The basic difference between SEO and PPC is that SEO produces more natural and organic results as opposed to the paid ads that PPC uses. Organic results are respected more than sponsored ones, and people tend to visit the websites using SEO more often, 8.5 times more actually.

PPC Has Better Conversion Rates:

One advantage that PPC has over SEO is the fact that paid advertisements have text that is optimized by the webmasters themselves. They can choose how to market their product to attract more people with a single banner, and therefore SEO websites see 1.5% lesser converted click rates as compared to PPC.

PPC is Fast Where SEO Demands Patience:

If you need to be fast with your advertising campaign and can’t afford to wait, PPC is the obvious choice, provided you have money to spend. SEO, while respected more because of its organic nature, takes a lot of time to be done properly.

PPC is Way More Expensive:

It should be a simple choice when you take into account the speed with which PPC produces results, but there is one major problem with the technique as well. It is very expensive when you do it the right way.

Using Google Adwords, you can be charged anything between a penny to a dollar, to even a few dollars for each click your ad gets, and that can amount to very high rates. It is better to tackle PPC marketing with the help of a firm that specializes in it, which makes it even more expensive.

The difference between PPC and SEO can be seen by the fact that 87% of the money generated by search engines is spent on PPC, while SEO takes only 11%. That makes SEO a much, much cheaper service that PPC.

Short-Term PPC vs Long-Term SEO:

Keeping all of the above information in mind, we can safely say that PPC should only be used when you need to put your business out there at the time of its inception. The sheer amount of money that it requires makes it unfeasible for long-term use, unless you’re dealing with a large budget and constant funding. It is better than SEO because it gives your business some good initial exposure but if you want something more stable and long-term, then SEO is the best choice.

SEO offers more versatility in the types of businesses it can cater to. SEO can promote products and services much better in the long run than PPC. According to all the information we have gathered, SEO offers 5.66 times better results than PPC. While both have their pros and cons, SEO may be the better and more long term choice to have your websites visited more.

Do you need help with your SEO or PPC Campaigns? Contact us today.

THE BEST WAYS TO LEARN SEO

When it comes to learning SEO, there are many different ways you can benefit from the Internet. Below are some of the best ways to learn SEO.

Internet sources

The Internet is full of information. You can easily learn how to create an SEO strategy by searching in any search engine. In addition to blog posts and useful info graphics, you will also find e-books and tutorials that will give you very useful content in terms of SEO. You can even learn to develop this strategy using videos and online tutorials.

However, even if you find a lot of information online about SEO, this does not mean that everything is relevant. We have prepared a list of some of the best sources of information that address this issue. This list contains a number of relevant blogs, guides, articles, videos and tools to help you learn everything there is to know.

Attend seminars and webinars

The creation and implementation of an SEO strategy is not a subject you can study at school since it is a new and emerging issue, you will get valuable knowledge by attending seminars or webinars. These meetings are a great way to teach SEO professionals who will share their experiences, tips and tricks to be able to become an SEO expert.

In addition to having the opportunity to learn new techniques, these seminars and webinars also represent an opportunity to meet protagonists in the world of SEO. This way, it will be possible to exchange experiences and knowledge, as well as communicate with people who are facing the same problems and challenges as you do.

Attend a course

There are numerous courses focused on SEO strategies that will be of great help during your learning process. They are different depending on the level of knowledge required, and depending on the issues and expected results, when the course in question ends. They also differ in costs.

You can choose to attend a group course in an educational institution dedicated to teaching technology in the computer field, or taking private lessons. There is also the option of attending online courses. The great advantage of online courses is that you can attend no matter what your place of residence is. Some of these courses are free, but some others find it necessary to make a payment.

The development of the Internet and social networks has allowed people to connect to each other very easily, no matter what their location is. This will help you become aware of new trends in a convenient way without leaving your office. Use the Internet to follow relevant blogs, to keep up to date with outstanding people in the social media field, both Twitter and Facebook. Join LinkedIn to stay in touch with other professionals. Tracking online activity will help you be familiar with any changes that may occur.

Call for help

Learn how to carry out your SEO strategy with help. Join a discussion on social media and ask the questions you have in mind. SEO is a skill that requires continuous development, and one must be aware of new trends. It is completely normal that you find certain aspects difficult to understand or apply. Therefore, do not hesitate to seek help from seo professionals.

Start with the basics

As with any other subject that you start learning, developing proper SEO skills requires starting from skratch and sometimes everything you thought the web was about. You must start with the simplest terminology and some basic tutorials and guides, in order to understand the essence of an SEO strategy. Basics like on-page SEO and local SEO are a good place to start. Once you are familiar with the basics, you can proceed to delve into other aspects. Revise percentages and major events like the recent Google Pigeon update, and this will help you see how SEO has evolved over time. It is also important to distinguish two important aspects of search engine optimization: white hat and black hat.

Conclusion

Technology is always changing and evolving and this rule also applies to any singular aspec of SEO, as it will always be susceptible to constant modification. Therefore, it is important to stay current with the latest updates on the subject, as they can have a big impact on the success of your SEO strategy. This means you never cease to learn, and you have to be aware of new trends and changes, so that you can avoid using past strategies that are old fashioned and outdated.

HOW YOUR BUSINESS CAN GROW THROUGH SEO

When SEO is supplemented with quality content and clever marketing, you can transform an unknown website into a real success when it comes to your business. One of the simplest ways to assess the credibility of a business is by conducting a search for it in Google. If someone is looking for your business, you must have a clear idea of what he or she wants to know about your business and not of your competitors. Google specializes in providing this information to visitors.

Dominating your market is not a one day affair

When people search, they do so using keywords of interest, not the name of your brand. This is why, you need to study the keywords you will use in your Web and Blog site, as these are the ones that will help the search engines to display your results before the competition. It should be clear that if these SEO techniques are not mastered properly, you should hire an SEO specialist to take care of it. Make sure you only use ethical SEO techniques in your campaigns.

SEO can be an expensive and long-term practice, but when done correctly, it has unlimited potential. If you are trying to dominate your niche, it is important to know that this is not an overnight process and can take some time. In fact, if you try to do too much in too little time, chances are that Google blocks the site.

Is SEO right for my business?

No matter how small your efforts are to create an online presence, you should always start from scratch. In order to get results, you must try different marketing strategies. SEO alone does not guarantee a good position in Google for your keywords. You have to use it in conjunction with other tools to grow your business.

Networks

The popular sites social media sites like Facebook, Twitter, Google+ and YouTube have enormous potential to help in growing your business. The purpose of these sites is to help people interact directly with your brand or business, and therefore they should be used as a supplement. Google likes websites that interact with it’s visitors, so using social networks as a strategy is a plus … when done correctly.

Blog

A blog helps you derive the maximum traffic towards your corporate website. When people look for what they require, the blog helps provide answers to your customers’ questions. The keywords you use in your articles are very important for SEO purposes, because you will eventually attract more potential customers. These articles will then rank for the terms related to your business, and generate more traffic to your website.

Collaboration with other sites

Collaborating with specialty articles on other sites or blogs is a good way to create links to your site, but more importantly, a great way of gaining quality backlinks in the eyes of Google. The advantages are that this will attract potential clients from other sources and increase your authority on the subject in which you specialize.

A few years ago, SEO procedures were quite easy. Now, it is quite the contrary. SEO requires everyone to be vigilant and aggressive. SEO experts need to carefully create a well thought out SEO process. Every word that is written and produced in a website is representative of that site. These professionals serve and alter what you have written accordingly to suit your site. So in order to get viewers to your website, you need high quality seo services that are designed to get results.

Conclusion

SEO today is not limited to the use of keywords, but the quality of the content you publish, the backlinks to your site from reputable sites, and the use of tools of “conversation” with your visitors. Are you missing any of these requirements to position your site right? If yes, then you need to include these in your strategy right away.

SEO can be used for your business. This is an enormous task to complete on your own. If you are serious about increasing your websites ranking in search engines and generating more clients online, then contact us today for your free SEO analysis.