Blogging is a key component of any digital marketing strategy. A blog can be an extremely powerful way to promote your business’s website, or it can be a business venture all on its own.
Blogging is a powerful way to deliver quality content and establish yourself, your company, or both as a thought leader in your field. Blogs have helped countless online personalities and businesses to garner much success and notoriety.
Here are just a few things you can focus on to give your blog an edge with SEO.
Step one in creating your massively popular blog is getting your very own domain name and hosting. If you do a quick search for blog hosting, you’ll come across countless links that promote free hosting. Ignore these.
Free hosting is great for someone looking for an outlet to write about a hobby or post pictures of family outings. However, if you’re serious about using your blog as a marketing tool or even as a business venture of its own, avoid these free hosts.
Imagine you’re reading a blog that is full of decent content but is covered in ads and logos from the free site it’s hosted on. It’s likely you won’t perceive this blog or its writer as an expert in the field it’s discussing.
You’re not alone. Most searchers view these blogs hosted on free domains as lower in quality and authority. Surely, someone that is an expert on a given topic would have his or her own domain. If searchers don’t take your blog on a free domain seriously, you can trust Google will avoid directing traffic your way.
Purchase a branded domain name and secure hosting. You’ll legitimize your blog as a trustworthy source on your topic.
If you’ve done any amount of reading on SEO, you know that content plays a vital role in gaining site authority. Keep in mind that Google’s main mission on the web is to direct its millions of users toward the most valuable and relevant content.
Your blog’s content should aim to answer questions on your topic and deliver insight relevant to the problems of your target audience. Although blog content is typically a written post, you can also leverage various content types, like:
As always, original content is key here. Get into the mind of your ideal reader. What questions does he or she have? Use this thought process to develop valuable, original content that the search engines can point users toward.
One of the best ways to build a solid blog following is producing quality content consistently and regularly. Posting regularly lets your readers know when they can expect additional content and tells Google that your site is active. Google crawls a site with much less frequency when it believes it to be inactive.
In addition to conditioning your readers to look for your content and letting Google know your site is active, producing regularly is also a fast way to build a library of valuable content. The more quality posts you produce on your blog, the higher your authority in your field will rise.
As you begin to produce high-quality content more often and build up a solid collection of content, you can give context to new posts by linking to previous blog articles. Not only does this add content to your newer posts, it also directs readers to older posts they may have missed but would be interested in reading. These internal links also help build up your authority and boost the SEO of your previous articles.
There are multiple SEO plugins you can leverage to create more optimized blogs posts. These plugins perform an analysis and aid with selecting keywords that you can base your posts on. Most of these plugins will also help ensure that you put keywords in optimal places, write optimized meta descriptions, and proper keyword density and focus.
Including optimized headings on your blog posts help readers easily navigate your content and gives you an SEO boost. These headings make it easier for search engine bots to understand the major points and topics of your post. This is especially true for longer blog posts.
Blogs can be powerful tools for SEO and digital marketing. Whether you’re blogging to improve the authority of your business’s website or you hope to make the blog itself your new business venture, if you keep these above tips in mind, you’ll be well on your way to a successful blog.
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