Category Archives: Pay Per Click Marketing

ppc or seo campaign

Organic SEO vs PPC Management

Anyone who owns a business knows that they need to invest a lot of time and money in order to advertise it correctly. Letting people know about your product or service is the first step to what can be a successful business endeavor.

Online businesses have seen a lot of growth lately. Not surprisingly, we have also seen an increase in the number of ways to market these businesses. Webmasters are constantly trying to make their brand known among the masses of consumers looking for products or services online. There are many ways to do this, but the two that are by far the most effective are Search Engine Optimization and Pay-Per-Click ads.

Most Users Use Search Engines:

Search engines have become the backbone of online businesses today. Most people, 81% to be exact, who are looking for a product or a service online do so with the help of search engines. That is why it becomes more important for businesses to improve their presence in search results.

Many people can’t decide whether to use SEO or PPC ads to make their websites more popular on the web. Read on to find out the main differences between the two techniques.

seo vs ppc

Organic Results Get Clicked On More:

The basic difference between SEO and PPC is that SEO produces more natural and organic results as opposed to the paid ads that PPC uses. Organic results are respected more than sponsored ones, and people tend to visit the websites using SEO more often, 8.5 times more actually.

PPC Has Better Conversion Rates:

One advantage that PPC has over SEO is the fact that paid advertisements have text that is optimized by the webmasters themselves. They can choose how to market their product to attract more people with a single banner, and therefore SEO websites see 1.5% lesser converted click rates as compared to PPC.

pay per click vs organic seo

PPC is Fast Where SEO Demands Patience:

If you need to be fast with your advertising campaign and can’t afford to wait, PPC is the obvious choice, provided you have money to spend. SEO, while respected more because of its organic nature, takes a lot of time to be done properly.

PPC is Way More Expensive:

It should be a simple choice when you take into account the speed with which PPC produces results, but there is one major problem with the technique as well. It is very expensive when you do it the right way.

Using Google Adwords, you can be charged anything between a penny to a dollar, to even a few dollars for each click your ad gets, and that can amount to very high rates. It is better to tackle PPC marketing with the help of a firm that specializes in it, which makes it even more expensive.

ppc adwords

The difference between PPC and SEO can be seen by the fact that 87% of the money generated by search engines is spent on PPC, while SEO takes only 11%. That makes SEO a much, much cheaper service that PPC.

Short-Term PPC vs Long-Term SEO:

Keeping all of the above information in mind, we can safely say that PPC should only be used when you need to put your business out there at the time of its inception. The sheer amount of money that it requires makes it unfeasible for long-term use, unless you’re dealing with a large budget and constant funding. It is better than SEO because it gives your business some good initial exposure but if you want something more stable and long-term, then SEO is the best choice.

sustainable seo

SEO offers more versatility in the types of businesses it can cater to. SEO can promote products and services much better in the long run than PPC. According to all the information we have gathered, SEO offers 5.66 times better results than PPC. While both have their pros and cons, SEO may be the better and more long term choice to have your websites visited more.

Do you need help with your SEO or PPC Campaigns? Contact us today.

How to Create a Great Digital Marketing Campaign

Set Goals and Objectives

set goals and objectives

As in any other form of media, working with a clear and specific methodology is essential especially, when planning a campaign at the digital level. The first step is to set goals and conduct research aimed at understanding the competition, industry and consumer trends. While conducting this research, you should define your objectives and collect information about the client/brand, target audience and the related market.

To follow through with any campaign, you need to answer two questions:

1) What is the goal?

and

2) What is the desired action? Do you want to increase sales, launch a new product, need feedback from your customers or want to generate some rewards for their loyalty?

Team Work

team work

You must develop a global benchmark category and identify opportunities in new digital media formats, and new social trends, relating to new consumer channels. For this first step, it is essential to have a multi-talented team to investigate these opportunities from the perspective of your consumer and two-way communication.

A Strategy

marketing Strategy

The next step is to propose a strategy and plan where you want to go with your digital marketing campaign.After analyzing the information obtained in the research process, you are in a deductive process. It must define the path to the solution, developing an action plan that defines the elements of digital communication. This strategy should contain elements of Seo, Advertising, PPC, and Social Media aiming at a comprehensive online strategy.

From planning to development, it’s important to define the creative concept. It is crucial that creativity reflects alignment of the various elements.

The Campaign

marketing campaign

Once the strategy and creativity is defined, you are in the production process of campaign development, which is the process of producing various pieces that make up the creative strategy. To achieve a good final product, it is essential to have an integrated team capable of graphic design, multimedia and programming to manage the relationship with the client. Importantly, unlike an offline campaign, the production process in the online world has stages of animation and programming while providing an innovative experience to the consumers.

After launching the campaign, it is crucial to track analytics. At this point, the digital domain that has been setup will allow monitoring in real time which will allow you to instantly correct any deviation or weak point. Tracking tools like Google Analytics collect and analyze results so that you can constantly improve your campaign.

Visibility

online visibility

Visibility is critical in any campaign. A lesson you must learn is that no matter how good your products/services are, if a good analysis and advertising campaign is not made, you will potentially lose a massive quantity of buyers and/or visitors and your sales will never achieve the targets you set. Visibility can come from many sources such as advertising, natural search, social media, content marketing, e-mail marketing and many more venues. Having an idea of what services to use to present your product is crucial for the campaign.

Measuring Results

measuring results

When measuring the success or failure of a digital campaign, it is essential to understand what you are measuring. Many feel that having a million hits is a success. It is a success, if the goal is purely branding and distribution, for example, launching a new product.

However, it is important to measure the investment versus the results, the final ROI. If you have a campaign that aims to promote direct sales via online medium, you should measure the sales generated, not the number of unique hits that are obtained. An online campaign must raise measurable objectives.

What are the main elements that influence the effectiveness of an online campaign?Multiple factors influence the effectiveness of a digital campaign. Among them, the most important are:

  • The quality of the creative banner design
  • The number of times the campaign is seen
  • The context of site where the banner is located

Several studies indicate that firm’s brand recognition grows when it’s shown more than 10 times to the same person. This is important especially for new brands in the market. It is also important that campaigns have the company logo on the banner being displayed.

The last recommendation is to quantify the success of your campaign. Presently, there are many methods that allow us to measure results, and the most common is to use tracking codes like Google Analytics or Histats. No matter how great your campaign is, it is always a good practice to measure the traffic, the achievement of objectives such as sales, number of visits, conversion rate, most successful keywords, sites linking to yours, etc. One of the tools that we recommend using is Google Analytics, because it is the most famous and complete tool. In addition, Google Analytics is useful for all types of projects from marketing campaigns, mobile apps, Webapps, to monitoring games and other things.

For more information and assistance, feel free to fill our free marketing analysis form and have our experts put together your winning strategy.

ppc ads

PPC Services In The Virtual Business World

Internet searches based on “pay per” actually allow you to get traffic without having to test a marketing method whose results tend to be uncertain. Pay per click advertising involves paying for every click on the ad that you have set for your site or your particular web sites. When you start a pay per click campaign, you have to set your goals, and then prepare a budget appropriate for those goals. Naturally, like most means of paid traffic, the more you spend the more you get. This does not necessarily mean better conversions. There is a lot of testing that goes into a PPC campaign, and it is highly recommended to start slow and slowly increase the budget as you see results.

If, for example, your website’s subject is computer maintenance, pay per click ads can appear on a web page with information on computers. Your website will also appear on the top and right side of any search results related to your keywords. This ensures that you are on the first page when potential clients are searching for your services or products.

ppc management

SEO And Pay Per Click

Before you start your pay per click campaign you should work on your organic Seo because it is always important to have natural search traffic. It is also important for your website to have a Google Places Listing, a Google Plus Profile and get listed on as many local directories as possible. These are all important aspects of local seo. This is important to get lots of visitors without having to spend money on a marketing campaign. You need to use an excellent SEO tactic. Through SEO, you will be able to get your site listed on the first web page of search engine results for particular keywords.

Search engine optimization tactics along the lines of creating a positive key phrase, makes pay per click appear as a big boost for your website, which can allow you to achieve that rank. The acquisition will also increase your sites ranking for pay per click, which uses an entirely different algorithm.

Professional PPC Services

professional ppc services

Advertising on the Internet is now more important than ever, especially when the Internet and its users are growing rapidly. You can advertise on the Internet in a number of ways, including search engine optimization, pay per click (PPC) advertising, etc. However, all options considered, the most important and most common strategy is PPC marketing because it delivers immediate results. In order to create a successful marketing campaign on the Internet, in-depth knowledge is necessary. If you want to get a return on your investment, you have to use certain strategies and tools to make it happen.

If you do use professional PPC services, you will be able to maximize the benefits that come out of your PPC marketing campaign. You need to find an expert who is well versed in internet marketing and has a good track record and reputation. The expert makes a campaign based on the budget, then analyzes and investigates the keywords to ensure that your website will be able to compete with any tough competition. If necessary they must use different strategies to make your PPC campaign successful.

Professional PPC Services can bring your website great results online. PPC Management, along with search engine optimization can be very profitable, building an identity and generating leads to your website and online business. This is usually what PPC service providers offer their customers.

The success of any marketing campaign is dependent on good strategies and decisions. PPC marketing is no different. There are rules and procedures that must be implemented for success. PPC service providers perform tasks such as recording the conversion rates of your website to see how much traffic actually generate sales, where the traffic comes from,  and what they want on your website.

PPC campaigns need to be followed up with regularly, even on a daily basis. Only then will you be able to understand how to improve the campaign and to generate more traffic to your website, while increasing conversion rates. PPC Service providers know all about this. They know exactly where to place your ads. They know how to increase the conversion rate or keep it stable, if necessary. Examine where your traffic is coming from and try to use the source as much as possible.

How To Choose A PPC Service Provider?

google adwords

When a PPC service is used, it is recommended that you choose a company that has experts with extensive experience that has worked for other companies in the past. You can look at the experience of the company and even get feedback on how well they have managed the campaigns of other clients. You need to consider your budget as well. A company that has a good record is a good choice for your internet marketing business.

In conclusion, PPC services can help you because they know strategies and tools that will do wonders for your website and will bring a good return on your investment. It may seem very simple to do this on your own, but in reality, a service provider is required to do the task for you.