Category Archives: Off Page SEO

SEO tips for clinics

5 SEO Hacks to Drive Traffic to Your Clinic’s Site

Search engine optimization is crucial to the success of your website and, therefore, your clinic. The way patients find a doctor today has completely changed from 15 years ago. The majority of patients start their search for a doctor online. In fact, a reported 86 percent of patients conduct an online search before booking an appointment.

The simple truth is this: Your clinic’s online presence matters. You’re missing out if you’re not taking the steps to ensure your site has the best chance of being seen. SEO will get eyes on your site and patients into your clinic. The following SEO hacks will help you do just that. Full disclosure, these “hacks” are simply efficient ways to implement SEO and are in no way gray- or black-hat techniques.

Harness the Power of Video

If you had to guess the second-largest search engine in the world, what would your answer be? Bing? Yahoo? You’d be close, but wrong. YouTube receives over 3 billion searches per month. You should definitely be leveraging the platform to drive traffic to your site.

Video Marketing

A clinic YouTube channel is a great way to supplement your site’s original content while also adding value to the user experience. The useful information you can give to potential patients is nearly unlimited. Not only will you deliver great informative content, you’ll have the chance to have your videos indexed on YouTube and within Google search results, which will drive traffic from two huge sources.

Combine JavaScript Tags

Various sites, like Google Analytics, Google+, and Twitter, request to install JavaScript code onto your site to power certain processes. While some of these functions have their usefulness, each one that you install pulls down your site speed. Slower speeds are horrible for SEO and cause your site to take hits with the search engine algorithms.

You can prevent loading time issues by using the free Tag Manager tool from Google. Instead of having your site deploy each snippet of code by itself, enter the code snippets into the tag generator. The tool will give you a uniform, site-wide tag that will deploy the individual JavaScript snippets. Your load times will drastically decrease compared to when your site had to fire each snippet off individually.

Utilize Social Media to Stay Ahead of the Curve

Be sure to monitor social media platforms and forums specific to the medical field. If you see a topic of discussion that constantly seems to be trending, incorporate this conversation topic in your site’s content and blog. This is an excellent way to do keyword research.

Use Social Media

Picking up on these conversational trends will boost your site in multiple ways. Being out front of a hot topic or question will help you rank for that particular phrase. By having answers to questions that everyone is asking, you’ll also take steps towards becoming an authority in your field. By keeping your ear out for trending conversations on social platforms, you’ll be well in front your competitors in ranking, in site traffic, and as a thought leader in your field.

Get Rid of the Huge Pictures

Your high-resolution images may be hindering your SEO efforts. Large pictures can drastically slow your page’s loading speed. This not only puts a big dent in your search rankings but also tanks the user experience. No one wants to sit and wait forever for your site to load.

You’ll want to be sure your images are solid in quality, have the correct aspect ratio, have decent resolution, and are the right size to be compatible with various devices. If you’re having trouble spotting large image files that are slowing your load time, use a tool like https://tools.pingdom.com. It will check the files sizes of all the elements on your site and identify any that are unnecessarily large.

Don’t Neglect Your Meta Description

Many digital marketers seem indifferent to their meta descriptions. Since they think the meta description isn’t factored into Google’s algorithm, they haphazardly throw in some characters and move on. Don’t make this mistake for your clinic’s website.

meta description example

It’s true, Google does not take meta descriptions into account for ranking purposes, but they’re still extremely important. This is the space you get to include your call to action and entice clicks with powerful language, which does affect your rankings. Take the opportunity to write a persuasive, creative description and watch the clicks roll in.

If you thought SEO was just for e-commerce sites, you’ve been missing the mark. Your potential patients are out there, turning to the web in droves to decide which clinic to visit. Take full advantage of the opportunity to optimize your site so that you’ll be there at the top of the results page when they’re ready to click.

Click Here to Get a Free SEO Analysis

rich content

How to Build Relationships Through Great Content

“Marketing is a contest for people’s attention,” says Seth Godin, best-selling author, marketing expert and entrepreneur. Currently there is an attention crisis with brands and companies struggling for attention. Why not when there are so many brands to choose from? Gone are the days when the only thing a company had to do to be successful is to create a useful product and make people know about it through advertising. If you want to be a success today, then you have to market accordingly.

One of the best ways of marketing a product or a service is through content marketing. Industry leader Content Marketing Institute defines content marketing as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — and, ultimately, to drive profitable customer action.” Content marketing came to be as a result of consumers shunning away traditional marketing methods like television, print ads and even online ads. Content marketing has many platforms: social media, blogging, infographics, slideshows and videos, all geared toward customer engagement and eventually, profit for the company.

Content is King

content is king

Content can be anything from a very important piece of scientific writing to a video of three dogs chasing their own tails. Microsoft founder Bill Gates, in an article with the title Content is King, states that the Internet is a marketplace of content – ideas, experiences and products.

But this kind of marketing is not churning out articles or video clips just for the heck of it. Businesses need to do marketing with fresh and relevant content to stay on top. As Gates writes in his essay. “If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.”

What is great content?

what is great content

A post on the Google Webmaster Central blog explains how Google determines the quality of content. Essentially, the content has to:

  • Have information that can be trusted.
  • Have substance, preferably written by someone who is an enthusiast or an expert in the topic.
  • Draw genuine interest, not written merely to drive search engine ranking.
  • Be original, fresh and found on research.
  • Be more insightful and interesting than what is obvious.

Content is written not only for search engine optimization, but more importantly for customer engagement. To produce great content and engage your audience, you must:

  • Have knowledge, insight and perspective that set your content apart.
  • Have someone in your business to produce compelling and valuable content.
  • Have the resources to regularly create content for existing and potential customers.

Unless you have these, content marketing will not work for you. Bad content is just a waste of time and energy.

Content Generation and Relationship Building

content marketing

If you want a successful business, – then you have to build a relationship with your customers. You can do this by engaging your customers – both existing and potential – through generation of great content. Here are some tips in producing fresh and engaging content:

  1. Create content centered on the customer. Know your audience and create stories that focus on them. More than writing about your product specifications or the advantages of hiring the services you offer, you should make your audience the star – so make something that appeals to the customer in an intellectual and emotional level.
  1. Know which style works best. Will you build a relationship with your customers through articles or forum discussions? Are you going to make videos to reach out to them? Personalize your content delivery to draw customers in and make sure to continue the connection through constant engagement.
  1. Be accessible. Make it easy for your customers and your target audience to be connected and to stay connected to your brand. You can do this by phone, by chat or by email. Make sure that your website is easy to navigate by positioning buttons and links accordingly.
  1. Be personal. Nothing would encourage engagement better than personal stories. Be yourself and communicate this in your content. Most products and services offered nowadays are of the same high quality, so differentiate your brand and inspire customer connection, engagement and loyalty.
  1. Put quality over quantity. Do not feel pressured to put out great amounts of content at a single time. Remember that quality is always better than quantity, especially if you are after building a relationship that lasts.
  1. Be committed. Building a brand and engaging customers is a long and hard process, much like building a relationship with a real person. If you cannot commit to generating great content, then do not expect to build lasting relationships with your customer base.
  1. Nurture connections. Your content should not just bridge the gap between you and your customers. It should also allow your audience to connect with other people. Therefore your content should evoke emotions that will spur your customers to share it and spread the word about your brand and what you offer.
  1. Offer help. People turn to the Internet for almost every need. If they know that you can help them solve problems, then you will become a trusted and reliable go-to resource for help. People inherently like to be consistent and loyal to what they believe to be trustworthy and consistent, so make sure that your content is truthful and honest.
  1. Share your expertise. The days when you have to withhold your secret formula for success is gone. Nowadays, information is a commodity that people can easily get with a single mouse click or finger tap. If you want to be successful in building a relationship with your customers, then you have to share what you know through free courses, webinars and e-books, among others.
  1. Be compelling. Write detailed and informative articles with catchy titles. Create emotionally-charged videos that people like to share and discuss. Be consistent with your delivery and before you know it, you will have a strong following.

Encourage engagement and create meaningful conversations through content marketing. Through these meaningful conversations you will be able to build strong, solid and lasting relationship with your customers, which will, in turn, drive profit and success for your brand.

Looking for help with your companies content or brand image online? Contact us today.

Understanding How SERPs Drive Business Success

Technology continues to develop at a staggering rate. Almost everything – including marketing – has become digital now. You want your company and your brand to be at par with your competitors, so you build yourself a website too, in order to spread information about your product or service. But just having a website does not guarantee success. You have to consider many other things, one of which is your Search Engine Results Page (SERP) ranking.

What is SERP?

What is SERP, exactly? When a user looks something up in Google, the first page he would see after typing his query and hitting enter is a list of relevant websites to his query, ranked in the order of importance, with the most relevant site on top. This is the search engine results page.

google serps

People are impatient. If they do not find what they want in the first few links they click, they would try another search query. This is a fact proven in a study made by Jupiter Research in April 2008. The results showed that the number of users clicking the first few websites on the first SERP increased by 68 percent from 2002 to 2008. Moreover, fewer users looked at the second or third page of the SERP. This is why being on the first page is important. Being on the second or third page of the SERP is equivalent to you losing 90 percent readership from your target market, potential customers and, eventually, profit. You need to ensure that your site ranks high by making it optimized for search as much as possible.

SERP ranking is Important

SERP ranking is important because Google wants to give its customers the most relevant results to their inquiry. The higher your ranking in the SERP listing, the higher the likelihood of people visiting your website. Since Google is a machine that does not have the human capabilities of understanding the context behind images or videos, it can only look at the text information in the site and monitor links to it. Therefore, you need to have content in your site that is optimized for search engines (more commonly known as search engine optimization or SEO).

Factors that Affect SERP Ranking

How do you get to the top of the listing? Here are some of the considerations:

  1. Google wants to give its customers the best results, so it takes into consideration the location of the user according to their server. The closer you are to the customer’s server the more likely your site will rank high in the SERP. If the customer is not very specific with the search (for example restaurants in Dallas) then Google will make the assumption that the customer needs something near him and adjusts the SERP ranking of sites accordingly. In order to optimize your website for local search, local SEO will have to be done in order to ensure all elements are present on and off your website.
  1. When people look things up, they type their query on the search bar. “Houses for sale” is an example. These are then called keywords. Google sends its spiders to crawl the web and send back to the SERP the websites that contain the keywords.

google search query example

It is for this reason that website owners hire writers and SEO professionals to produce good content with keywords adequately distributed throughout the body of the content. When you plan your content, make sure to come up with good keywords – what your potential customers are most likely to use as keywords when searching a product or service that you offer.

In the past, keyword density was of huge importance. Websites were on a race to churn content teeming with keywords in order to top the SERP listing. However, putting too many keywords – also known as keyword stuffing – made for badly written content, which now leads to penalizing from Google. Therefore, your site must have meaningful content with the keywords and related words sitting prominently in the title and scattered well throughout the text.

  1. Links act as recommendations and up votes. When you have other websites linking yours, then Google will think that your site is relevant. As a result, your website will get a higher SERP ranking. However, it is important to get links from trustworthy websites that also rank high on the SERP, not just link spamming from non-related websites.

quality content

  1. This is the most important factor that will help see your site to the top of the SERP listing. Great content gives valuable information and is written for users, not for search engines.

The better your content is, the more visits you get – and this is something Google can determine. If your site is dynamic with people commenting and linking to it because of good content, then you are sure to get a higher ranking.

  1. Social activities. These include shares, likes, and social following. If you need proof about how important this is, you just have to look at your Facebook newsfeed (supposing you have one) and see the content your friends are sharing – videos, articles and what-have-you. Google also takes into consideration the behavior of users. If you have very good content, then it would naturally get shared. Your website will have more traffic because people are talking about it. The more shares your site has, the more credible it becomes. When Google detects rising social activity in your site, it will place higher in the listing.

As with everything else, search engines will continue to change based on the behavior of their users. Naturally, search engines like Google want to provide the most relevant information their users need. By understanding the basics of SEO and SERPs, you can optimize your website to make it rank high on the SERP listing. As a result, your online presence will be strong. This strength will be communicated not only to your existing and potential customers but to search engines as well. Be clever with the use of links and keywords. Write fresh content that people find valuable to read and share. By following these tips, you will have a higher chance of ranking high in the SERP listing and a higher chance of success.

modern seo

Growing Trends in the SEO Industry

Search Engine Optimization has long been amongst the best and most effective ways to market a business online. In case you don’t already know, SEO is a process by which you can optimize your website in a certain way so that Google shows it amongst its top results. This is a sure way to increase your brand identity and drive traffic to your webpage.

modern day seo

Modern Day SEO

Just like everything else, SEO trends are changing with advances in technology and changes in Google’s algorithm. Today’s online world is not simple comprised of websites that provide you with information and nothing else. Most of today’s web is filled with websites integrated with social media platforms, and online business owners would do well to remember the importance of these websites in order to understand the meaning of real organic SEO in this era.

Social Media is not enough

social media presence

Simply integrating social media into your digital marketing campaign is not enough to get your website awarded with amazing rankings, if done alone. Here are some growing SEO trends that you should keep in mind when trying to build an online following.

Create Content that is Audience-Aware:

This is an important part of modern SEO which has proven itself to be very effective. Creating content that is focused on the interests of a targeted audience is the first step any online business should take. This leads to content that is catchy and interesting for the specific portion of the population you want to sell your product or service to.

Social Presence is appreciated by Google, Use It:

After seeing the number of people actively using social media, Google has started giving better rankings to websites with social media integration or an online presence on a social media network.

Build Your Brand Before You Build Links:

build your brand

Most people tend to take advantage of the power of link building for their SEO but they forget the fact that in order to drive true traffic to your website, you need a strong brand presence as well. So make sure that you give something concrete and interesting to the people when using links from other websites, otherwise they won’t be compelled to click on the links anyway.

Optimize Your Business for Mobiles As Well:

The amount of mobile phones being used daily is growing exponentially. Smartphones have made it possible to do anything a computer can do, but when you are on the go, and online businesses need to know that. If your website isn’t optimized for mobile use, you might lose a lot of potential traffic. Having a mobile version of your website built, or redesigning your website to be responsive is the solution for this.

optimize for mobile

Blog to Fulfill Needs, Not to Stuff Keywords:

There are two types of blogging. One makes use of unethical SEO practices like adding unnecessary keywords to the content just so that people will see your site in search results. The other one, which is ethical, as well as more efficient, is to  write content based on users needs that must be fulfilled. This will turn your content into something that is interesting and that actually provides the reader with helpful information.

We can easily see that the concept of Search Engine Optimization has evolved quite a bit with the increase in online traffic. People use the internet every day, and they are getting smarter about it. The old methods of SEO just don’t work as well as they used to and this has also led to SEO being more expensive than it used to be. The evolving trends of SEO need to be understood by marketers so that they can create engaging content for the user that, with the help of social presence and link building, can lead to a much more successful campaign.

seo benefits

Why SEO is the Best Online Marketing Strategy – Advantages of Organic Traffic

Ever since the inception of the internet, everything has gone digital. From connecting with your friends and family to something as simple as ordering a pizza, the internet has had an effect on every aspect of our day to day life. Keeping that in mind, many businesses have decided to go online as well, and just like any business, they need to market their products and websites in order to gain the traction they need.

seo strategy

Digital Marketing Saves Cost:

Seeing the sheer number of people that use the internet today, one can imagine the amount of customers that can be attracted towards a business. The internet, along with the countless advantages it has brought, allows you to market your brand with minimal cost if you know what you’re doing.

Why Use Online Marketing?

Advertising your business through the web has many advantages over conventional forms of marketing. Some of these are as follows:

  • You can target a larger audience, even in parts of the world inaccessible or impractical with conventional billboards and flyers.
  • It is highly cost-effective.
  • You will be able to gain profits more often, rather than having a website that costs you hundreds or thousands of dollars only to see it void of any customer activity.
  • At the current rate the internet is growing, you can ensure your business will only further expand, provided you play your cards right.

Search Engine Optimization:

While there are many ways to market your business online, often times, the most affordable one is a process known as Search Engine Optimization, or SEO. What that essentially translates to is a process by which you can make your website appear more often in search engine results.

advantages of seo

One major reason why SEO is the best method for online marketing is that most of the people looking for something on the internet start by searching for it through a search engine. This search engine, be it Google, Bing, or Yahoo!, categorizes its results on the basis of which said website or page has more SEO value compared to others. That means that your website could potentially be the top result for a web search, hence driving more and more traffic to your page.

There are many techniques used to increase your SEO ranking, but the most commonly used are:

  • Adding certain keywords to your text and website. This increases the chance to have your webpage pop up in a search more often, if it matches the word that is searched for. This can be a very time consuming process that includes keyword research and competition analysis.
  • Back linking is a way to connect your page to other pages through links in the articles or in references. This also drives more traffic to your page.

Why SEO is the Best Marketing Strategy: seo plan

  • It is low-cost compared to other popular methods like Google Adwords.
  • It’s a technique that leads to ever-increasing traffic. It may not be instant, but it is definitely quick enough to start providing results.
  • People trust Google and its rankings. If your webpage is optimized correctly, Google will show it more often and people will click on your link because a credible search engine is telling them to open it.
  • Through SEO, you can be sure that the people coming to your website are coming solely for your product. Google has told them that the product they searched for is on your website, and that will give you a higher return on investment rate than any other service.
  • It has been found that 60% of the users using search engines click on the first result that pops up. That result could be your website.

Summary

So there you have it. Investing your money in a good SEO practice will take your business to the next level, where you can be sure of results that always increase and are permanent. Ditch the more expensive advertising techniques, and optimize for the better. To get a Free SEO Analysis, contact us today! Click here for more information.

quality content

How SEO Has Evolved: Why Quality Content Is Instrumental To Off-Page SEO

SEO has evolved into much more than a game played by a select few individuals trying to manipulate the search rankings. There are respectable businesses that are learning to optimize their websites so that they are found by those searching for them. Business owners don’t want visitors to drop by just once, they want them to keep coming back. This makes content writing and content marketing more important than ever before.

content is king

A common phrase that business owners are hearing these days is “Content is King.” This is indeed true. The reason that this is true is because a websites content attracts more visitors than its products do. That is the nature of the web. Consider your website content as the sales copy that convinces customers to buy your products or services. If your website does not have good content then Boost one SEO can help you.

Two important aspects of web content are as follows:

Quality Vs Quantity

Quality content means that the content posted to your website must not be written just well, but it also has to be free from any embarrassing typing errors that can cause visitors to second guess your professionalism. Also, the content must be naturally embedded with the right keywords so that it gains the attention of search engines. This is the power of quality content.

quality vs quantity

Quantity is also very important. This is because content becomes old almost as fast as it’s posted. After it gets shared through social media, it becomes stale and boring. This is why a website has to be updated on a regular basis. A visitor may return to an informational article once, twice or maybe three times, but he/she is not going to come back to read it again and again if there is nothing new on your website.

This means that content optimization is the new SEO

Gone are the days when keyword stuffing and similar methods convinced search engines, mainly Google, of a websites credibility. Today, search engines have devised new algorithms that work in a sophisticated way to determine which site should be given authority in its respective niche and industry.

content quality description

This is why, search engines today require high quality and relevant content published on a regular basis. This can easily be done in the form of infographics and blog posts along with other types of content that can become viral over the web in no time at all. This makes search engines think about the quality of a website and frequently updated quality content is the answer for both parties.

The million dollar question is how often do you need to add new content? Some people say that once a week is enough, others say twice a day, at the least. However, all this depends on the nature of the site. A commercial blog should be updated twice a week. Static content on the other hand can be done once a week. But you need to maintain the right balance. You can’t go weeks without adding anything only to add ten new articles at once, since this won’t help the website’s traffic and ranking in any way. Consistency combined with quality and quantity is the right recipe. Make sure your website has up to date content so that your visitors become repeat visitors for the long run.