Category Archives: Local Seo Services

SEO tips for clinics

5 SEO Hacks to Drive Traffic to Your Clinic’s Site

Search engine optimization is crucial to the success of your website and, therefore, your clinic. The way patients find a doctor today has completely changed from 15 years ago. The majority of patients start their search for a doctor online. In fact, a reported 86 percent of patients conduct an online search before booking an appointment.

The simple truth is this: Your clinic’s online presence matters. You’re missing out if you’re not taking the steps to ensure your site has the best chance of being seen. SEO will get eyes on your site and patients into your clinic. The following SEO hacks will help you do just that. Full disclosure, these “hacks” are simply efficient ways to implement SEO and are in no way gray- or black-hat techniques.

Harness the Power of Video

If you had to guess the second-largest search engine in the world, what would your answer be? Bing? Yahoo? You’d be close, but wrong. YouTube receives over 3 billion searches per month. You should definitely be leveraging the platform to drive traffic to your site.

Video Marketing

A clinic YouTube channel is a great way to supplement your site’s original content while also adding value to the user experience. The useful information you can give to potential patients is nearly unlimited. Not only will you deliver great informative content, you’ll have the chance to have your videos indexed on YouTube and within Google search results, which will drive traffic from two huge sources.

Combine JavaScript Tags

Various sites, like Google Analytics, Google+, and Twitter, request to install JavaScript code onto your site to power certain processes. While some of these functions have their usefulness, each one that you install pulls down your site speed. Slower speeds are horrible for SEO and cause your site to take hits with the search engine algorithms.

You can prevent loading time issues by using the free Tag Manager tool from Google. Instead of having your site deploy each snippet of code by itself, enter the code snippets into the tag generator. The tool will give you a uniform, site-wide tag that will deploy the individual JavaScript snippets. Your load times will drastically decrease compared to when your site had to fire each snippet off individually.

Utilize Social Media to Stay Ahead of the Curve

Be sure to monitor social media platforms and forums specific to the medical field. If you see a topic of discussion that constantly seems to be trending, incorporate this conversation topic in your site’s content and blog. This is an excellent way to do keyword research.

Use Social Media

Picking up on these conversational trends will boost your site in multiple ways. Being out front of a hot topic or question will help you rank for that particular phrase. By having answers to questions that everyone is asking, you’ll also take steps towards becoming an authority in your field. By keeping your ear out for trending conversations on social platforms, you’ll be well in front your competitors in ranking, in site traffic, and as a thought leader in your field.

Get Rid of the Huge Pictures

Your high-resolution images may be hindering your SEO efforts. Large pictures can drastically slow your page’s loading speed. This not only puts a big dent in your search rankings but also tanks the user experience. No one wants to sit and wait forever for your site to load.

You’ll want to be sure your images are solid in quality, have the correct aspect ratio, have decent resolution, and are the right size to be compatible with various devices. If you’re having trouble spotting large image files that are slowing your load time, use a tool like https://tools.pingdom.com. It will check the files sizes of all the elements on your site and identify any that are unnecessarily large.

Don’t Neglect Your Meta Description

Many digital marketers seem indifferent to their meta descriptions. Since they think the meta description isn’t factored into Google’s algorithm, they haphazardly throw in some characters and move on. Don’t make this mistake for your clinic’s website.

meta description example

It’s true, Google does not take meta descriptions into account for ranking purposes, but they’re still extremely important. This is the space you get to include your call to action and entice clicks with powerful language, which does affect your rankings. Take the opportunity to write a persuasive, creative description and watch the clicks roll in.

If you thought SEO was just for e-commerce sites, you’ve been missing the mark. Your potential patients are out there, turning to the web in droves to decide which clinic to visit. Take full advantage of the opportunity to optimize your site so that you’ll be there at the top of the results page when they’re ready to click.

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Understanding How SERPs Drive Business Success

Technology continues to develop at a staggering rate. Almost everything – including marketing – has become digital now. You want your company and your brand to be at par with your competitors, so you build yourself a website too, in order to spread information about your product or service. But just having a website does not guarantee success. You have to consider many other things, one of which is your Search Engine Results Page (SERP) ranking.

What is SERP?

What is SERP, exactly? When a user looks something up in Google, the first page he would see after typing his query and hitting enter is a list of relevant websites to his query, ranked in the order of importance, with the most relevant site on top. This is the search engine results page.

google serps

People are impatient. If they do not find what they want in the first few links they click, they would try another search query. This is a fact proven in a study made by Jupiter Research in April 2008. The results showed that the number of users clicking the first few websites on the first SERP increased by 68 percent from 2002 to 2008. Moreover, fewer users looked at the second or third page of the SERP. This is why being on the first page is important. Being on the second or third page of the SERP is equivalent to you losing 90 percent readership from your target market, potential customers and, eventually, profit. You need to ensure that your site ranks high by making it optimized for search as much as possible.

SERP ranking is Important

SERP ranking is important because Google wants to give its customers the most relevant results to their inquiry. The higher your ranking in the SERP listing, the higher the likelihood of people visiting your website. Since Google is a machine that does not have the human capabilities of understanding the context behind images or videos, it can only look at the text information in the site and monitor links to it. Therefore, you need to have content in your site that is optimized for search engines (more commonly known as search engine optimization or SEO).

Factors that Affect SERP Ranking

How do you get to the top of the listing? Here are some of the considerations:

  1. Google wants to give its customers the best results, so it takes into consideration the location of the user according to their server. The closer you are to the customer’s server the more likely your site will rank high in the SERP. If the customer is not very specific with the search (for example restaurants in Dallas) then Google will make the assumption that the customer needs something near him and adjusts the SERP ranking of sites accordingly. In order to optimize your website for local search, local SEO will have to be done in order to ensure all elements are present on and off your website.
  1. When people look things up, they type their query on the search bar. “Houses for sale” is an example. These are then called keywords. Google sends its spiders to crawl the web and send back to the SERP the websites that contain the keywords.

google search query example

It is for this reason that website owners hire writers and SEO professionals to produce good content with keywords adequately distributed throughout the body of the content. When you plan your content, make sure to come up with good keywords – what your potential customers are most likely to use as keywords when searching a product or service that you offer.

In the past, keyword density was of huge importance. Websites were on a race to churn content teeming with keywords in order to top the SERP listing. However, putting too many keywords – also known as keyword stuffing – made for badly written content, which now leads to penalizing from Google. Therefore, your site must have meaningful content with the keywords and related words sitting prominently in the title and scattered well throughout the text.

  1. Links act as recommendations and up votes. When you have other websites linking yours, then Google will think that your site is relevant. As a result, your website will get a higher SERP ranking. However, it is important to get links from trustworthy websites that also rank high on the SERP, not just link spamming from non-related websites.

quality content

  1. This is the most important factor that will help see your site to the top of the SERP listing. Great content gives valuable information and is written for users, not for search engines.

The better your content is, the more visits you get – and this is something Google can determine. If your site is dynamic with people commenting and linking to it because of good content, then you are sure to get a higher ranking.

  1. Social activities. These include shares, likes, and social following. If you need proof about how important this is, you just have to look at your Facebook newsfeed (supposing you have one) and see the content your friends are sharing – videos, articles and what-have-you. Google also takes into consideration the behavior of users. If you have very good content, then it would naturally get shared. Your website will have more traffic because people are talking about it. The more shares your site has, the more credible it becomes. When Google detects rising social activity in your site, it will place higher in the listing.

As with everything else, search engines will continue to change based on the behavior of their users. Naturally, search engines like Google want to provide the most relevant information their users need. By understanding the basics of SEO and SERPs, you can optimize your website to make it rank high on the SERP listing. As a result, your online presence will be strong. This strength will be communicated not only to your existing and potential customers but to search engines as well. Be clever with the use of links and keywords. Write fresh content that people find valuable to read and share. By following these tips, you will have a higher chance of ranking high in the SERP listing and a higher chance of success.

seo grow

How Your Business Can Grow Through SEO

When SEO is supplemented with quality content and clever marketing, you can transform an unknown website into a real success when it comes to your business. One of the simplest ways to assess the credibility of a business is by conducting a search for it in Google. If someone is looking for your business, you must have a clear idea of what he or she wants to know about your business and not of your competitors. Google specializes in providing this information to visitors.

Dominating your market is not a one day affair

seo keywords

When people search, they do so using keywords of interest, not the name of your brand. This is why, you need to study the keywords you will use in your Web and Blog site, as these are the ones that will help the search engines to display your results before the competition. It should be clear that if these SEO techniques are not mastered properly, you should hire an SEO specialist to take care of it. Make sure you only use ethical SEO techniques in your campaigns.

SEO can be an expensive and long-term practice, but when done correctly, it has unlimited potential. If you are trying to dominate your niche, it is important to know that this is not an overnight process and can take some time. In fact, if you try to do too much in too little time, chances are that Google blocks the site.

Is SEO right for my business?

No matter how small your efforts are to create an online presence, you should always start from scratch. In order to get results, you must try different marketing strategies. SEO alone does not guarantee a good position in Google for your keywords. You have to use it in conjunction with other tools to grow your business.

Networks

The popular sites social media sites like Facebook, Twitter, Google+ and YouTube have enormous potential to help in growing your business. The purpose of these sites is to help people interact directly with your brand or business, and therefore they should be used as a supplement. Google likes websites that interact with it’s visitors, so using social networks as a strategy is a plus … when done correctly.

Blog

seo marketing
A blog helps you derive the maximum traffic towards your corporate website. When people look for what they require, the blog helps provide answers to your customers’ questions. The keywords you use in your articles are very important for SEO purposes, because you will eventually attract more potential customers. These articles will then rank for the terms related to your business, and generate more traffic to your website.

Collaboration with other sites

Collaborating with specialty articles on other sites or blogs is a good way to create links to your site, but more importantly, a great way of gaining quality backlinks in the eyes of Google. The advantages are that this will attract potential clients from other sources and increase your authority on the subject in which you specialize.

A few years ago, SEO procedures were quite easy. Now, it is quite the contrary. SEO requires everyone to be vigilant and aggressive. SEO experts need to carefully create a well thought out SEO process. Every word that is written and produced in a website is representative of that site. These professionals serve and alter what you have written accordingly to suit your site. So in order to get viewers to your website, you need high quality seo services that are designed to get results.

Conclusion

SEO today is not limited to the use of keywords, but the quality of the content you publish, the backlinks to your site from reputable sites, and the use of tools of “conversation” with your visitors. Are you missing any of these requirements to position your site right? If yes, then you need to include these in your strategy right away.

SEO can be used for your business. This is an enormous task to complete on your own. If you are serious about increasing your websites ranking in search engines and generating more clients online, then contact us today for your free SEO analysis.

seo tips

5 SEO Tips for Small Business

The advent of the web has not only helped to corporate globalization, it has also opened the doors to small businesses in different areas to compete legitimately with the largest companies in its field. Indeed, a good SEO optimization for small business can propel it to the top in the organic search results of Google, at least locally.

What is SEO?

Search Engine Optimization or “SEO” is the set of techniques used to optimize and promote a website in order to increase the targeted traffic from search engines like Google, Yahoo and Bing. These three major search engines drain alone over 90% of Internet traffic. If they cannot find your website, you miss the opportunity to reach a wider audience and get more targeted visitors. White Hat SEO can be complex, requires a thorough understanding of search engine algorithms, and updates such as Google Panda and Google Penguin, you can still get a good position in a few simple SEO tips.

5 SEO Tips

If you want to increase your traffic and make your small business a success, follow these five SEO tips.

1. Choose the right keywords

keywords

Choosing the right keywords is one of the most important SEO tips. If you do not choose your keywords wisely based on what your target search is, all your efforts will go to waste. What words or phrases do your potential customers use when searching for your products or services? What problems can your product or service solve? Make a list of these terms and use keyword tools such as the Google AdWords Keyword Planner to determine the keywords for which you have the greatest chance to achieve the best positioning.

2. Create unique and relevant content

content quality

Content is King! This well-known saying of SEO professionals has never been truer. Offer valuable and unique content to your readers. Include your keywords in your content in low density. More than two keywords in a paragraph of 100 words make your readers confused and create over-optimized content, which can lead search engines to penalize your site. If you are lacking inspiration, content creation is a great way to attract traffic as quality content on the required subject helps in maintaining the interest of the readers. You must also never forget to cite your sources!

3. Provide a simple and clear navigation

simple navigation

Structure and simple navigation on your site will help search engine spiders index your pages faster to promote a good ranking. The best way to create a clean and simple structure for the website for your small business is to use a user-friendly CMS for both your visitors and the search engines such as WordPress. Most web-hosting providers allow you to install WordPress with a few clicks on your server.

4. Optimize your titles and texts

title tag

The titles of your pages are very important for the SEO of your site, because they provide search engines with accurate information on the subject. Be sure to include your main keywords in the titles of your pages. Your main keywords are the ones to which you want to get the best positioning. Use <h1>, <h2><h3> for your subtitles and bring up your keywords in bold. These techniques are intended to highlight your keywords so that search engines accurately identify the topic of your content and rank it at the highest level.

5. Share your content on social networks

share social networks

Social networks can generate heavy traffic to your website. It is not necessary to create a profile on all existing social networks, focus on the popular and most useful points for your company on mediums such as the Facebook, Twitter, LinkedIn, Google Plus and Pinterest, especially if you have beautiful photos to share. Share your content on your profile and encourage your visitors to engage and share your content by inserting social media buttons on your pages.

Conclusion

The world of SEO is sometimes like a jungle in constant motion. The good news is that you don’t need to be an expert to climb to the top of the results on Google, Yahoo, or Bing! SEO is all about common sense and perseverance. You can begin by applying these five simple and effective SEO tips. Improve your online visibility, increase your conversion rate and get your piece of the internet pie!

organic seo

Achieve Better Position Through Organic SEO Services

Organic SEO is known as the process by which you get search engine relevance as a result of an exchange of hyperlinks between various websites, with or without the express consent of the parties. What is sought does not appear first in searches, but appears in the context of certain searches. This combined with quality writing, and the organic growth of your online property is what constitutes Organic Seo.

Organic SEO Services

organic seo example

Organic SEO Services are the type of website optimization services that brings natural results of search engines. Organic SEO service providers can help you create a campaign that is compatible with your budget and help your site achieve first page rankings. Contact us and our SEO experts will be available to give a free seo analysis and determine the best course of action for your website.

Organic SEO Services apply design strategies, content and programming for the web. These services aim to make your website get the highest number of visits in search engines, resulting in higher conversions and increased contacts.

When we talk about organic SEO Services, we are referring to getting a natural position in the pages of search engine results (SERPs for its acronym in English). Also called the natural or unpaid position, as opposed to non-organic positioning like paid advertising-per-click. Developing an organic optimization is a long term process which will end in a better positioning on the search engines. Keep in mind that an organic search depends on a multitude of factors that are analyzed by the algorithms of the search engines, it is a proof that organic SEO is an ongoing process that must be implemented by many services.

Relevance for Hyperlink targeted by Google

google hyperlinks

If you write about SEO and find that this post might be helpful for the audience of your blog, and create a hyperlink to this post, then you’re giving relevance and helping to position this post better in Google.

It’s not enough to have a website. This should be sufficiently visible to your customers, existing or prospects, so they can find your site among the top results of popular search engines. This goal requires experience, dedication and efforts to each of your projects.

Organic SEO Campaign

A campaign of Organic SEO can be as cheap or expensive as you want. You must have several elements in an Organic SEO Campaign. We will give you the most important factors to making a successful Organic SEO Campaign in no time.

The five steps to making a successful Organic SEO Campaign are very simple:

1. Make sure your website is user friendly. If you have a website that is not user friendly, the user who was captured by the search engine will leave your site quickly.

2. Be careful of the information it provides. Nothing speaks worse of a service provider, than someone who is not careful with quality content. It is important to verify your text and occasionally check spelling and grammar errors. Also take the time to read what it offers at least once every two months.

3. Consider the statistics of your site: most sites have statistics available for you to check how many people visit it and with what terms. Also tell how much time one spends on your site. This is so that you can determine if you are reaching the niche you want to.

In short, Organic SEO Campaign depends very much on what you want to gain. The ore terms you want to position for, the more quality content related to those terms you should have.

4.  You should check that the content is updated and is still relevant. This means spending money on ghost writers to review the text and ensure that your site is still up to date and contains the best information.

5. It is important to review the analytics of your website. It is a complicated process and sometimes it is not easy to understand. This is why we cannot check if our campaign works or not. The best thing to do in this case is simply receiving a report that explains what the best strategy is to give the most accurate seo results.

Seo is a complicated process that keeps changing. Whether you are looking to position your website for local search or trying to rank worldwide, a combination of organic and paid advertising is always the best way to go. Get a free analysis, click here.

local seo services

Position Your Website in Your City through Local SEO Services

Local SEO – Appear On Local Results

The Internet has broken down geographical barriers and has the ability to reach beyond the seas and continents, making globalization more effective. Small businesses now have the potential to reach international markets. Wait a minute!

  • What about your local customers?
  • And people looking for businesses in your own city?
  • And the people personally who would like to see their provider?
  • What about the support and trust that represents a local supplier?

There are people in your city who would want to know that your business exists!

These days people have become accustomed to using a network to get what they want, at the touch of a mouse! The natural search results are not limited to the global level, but also help visitors find local suppliers and better services. As an entrepreneur, it is important to be found in local searches. Usually people are inclined towards hiring local suppliers to meet their needs, because they have a sense of support and confidence in them.

local seo

With the growing importance of being found on search engines, local search optimization has emerged. The importance of local optimization has been detected both by SMEs as global consortia. A high percentage of searches include location data such as keywords and searches that are geographically restricted, which will provide the most qualified traffic to your site.

The Way People Search On The Internet Today Is Mainly Locally

Both individuals and companies prefer to work with companies in their city or region, so if your website appears in the top positions in local search, you get traffic of quality and high conversion rate. Local SEO services can make a difference in companies operating within a specific geographical area, or just for those companies that want to target the maximum number of specific regions.google local

With a strong presence in local searches related to your business, you will not only receive more visits of high quality, but you get a higher rate of conversion on these visits. A Local SEO Service is an opportunity to improve your online presence and be found by more potential customers interested in your products/services within your geographic region, who will be more likely to make purchases from your website.

Do not fall into the trap of believing that SEO is only for large businesses and corporations that can spend thousands of dollars a month in their marketing strategies. Local SEO services suit any business of any size. The Local SEO services range from optimization and positioning local listings like Google Maps, Bing Local Business, Local Business Yahoo, Facebook Places, Foursquare, Gowalla, among others, to study and rank your website in the organic listings for keywords related to your geographic area.

Local SEO Services Can Improve Your Business

The internet is filled with millions of websites. From a web viewer perspective, there is nothing in this world that cannot be found on the Internet. Every detail you need, whenever you search for a solution is already available online through millions of websites and are available for free. It is necessary for every business organization to make use of websites to promote their products and services.

local business search

Today there are several companies out there that provide similar services and products to millions of communities. People are able to buy these products or services right from the comfort of their home and therefore the competition is very high. You cannot survive unless you make use of these technologies and equipment to improve the efficiency of your services or quality of products that you manufacture.

Local SEO Is Very Important For Every Website

There are millions of websites online and everyone’s challenge is to make your website visible to potential web viewers.  Optimizing local search engine is only one of these optimization strategies.

When your business has a local store, it is mandatory for you to indulge yourself in local search engine optimization strategies. These strategies have improved search engine marketing and several companies have already begun to realize its importance. Internet users make use primarily of four different types of websites to gather this information and this includes major search engines like Google, local search engines such as Google Maps, Yahoo Local, online yellow pages, and other sites with local components. In order to achieve and progress in optimizing local search it is essentially required to create relevant and compelling content for your website.

website seo

Your content should be well written with analyzing attractive, signs and images related to the content, the proper distribution of keywords or keyword density. It should be valid enough to attract customers into potential buyers. Web users mostly use the major search engines first, details and contents developed for your website should match your search phrase or text.

An important aspect is that you need to engage in keyword research and choose your list accordingly. Note that people might be looking for the same, but the texts could input differently. This is mainly due to the fact that there are many colloquial expressions throughout the country and therefore you have to be very careful when choosing the keywords related to your location. Localized keyword research is harder than it may seem by all means, but you need to develop your website for your future business.