Category Archives: Back Link Solutions

white hat seo black hat seo

SEO: Good vs Bad

Search engine optimization, also known as SEO, is a popular form of search engine marketing. Its main objective is to improve site ranking in various search engines. Almost everything on the Internet has grown around the idea of ​​search engine optimization. However, it is important to note that there are two distinct methodologies at work when it comes to optimization.

According to many SEO consultants, its methods can be subdivided into two different groups. The categories are best known as “white hat SEO” (which aims to improve the overall quality of web sites, and increase site ranking through approved methods), or “black hat SEO” (often uses methods like cloaking, spamdexing to move up).

whitehatvsblackhat

Those in the field of white hat accuse those who use black hat methods of not only giving a bad name to the art of SEO, but also of trying to manipulate and undermine the ranking of search engines. The black hatters defend themselves by saying that all SEO really ends up being an attempt to manipulate the rankings, so the individual methods used to increase rankings is irrelevant.

So what are the methods used by both the sides?

White Hat Methods:

white hat seo

These methods involve taking into account the typical guidelines that search engine representatives like Google’s Matt Cutts have published, as to what is and what is not acceptable. Experts of White Hat SEO usually advise to create more user-friendly content, and focus less on the search engines.

The white hatter often needs to pay more attention, because if you have made critical errors in either the design or development of your web pages, not paying enough attention can “poison” your site or blog, which will reflect negatively in search engines. Here are some examples of White Hat SEO tactics, which are acceptable in search engines:

• Use a reasonable amount and accurate description of Meta tags without excessive use of keywords.

Optimize tags, titles and other parts of the source code.

• Use Word Tracker or a similar database to find popular keywords and phrases.

• Monitoring of various search engines to ensure that URL is indexed.

• Increase the amount of exclusive content on the site.

Writing quality content for site visitors instead of search engines

Black Hat Methods:

black hat seo

Black Hat SEO” methods are used to improve the ranking by any means necessary. The search engines, not only because of its deceptive nature, frown upon most of these methods but their ability to provide quality content to site visitors also gets hindered. Search engines often penalize sites that use black hat methods when discovered, to reduce or eliminate these sites ranking on search results pages. Search engine algorithms usually apply these penalties automatically, because the Internet is too large to do it manually.

Therefore, you have to take into account the enormous risk taken by those using unethical SEO practices. A common black hat method is known as Spamdexing.(Spamming + indexing). Spamdexing is one of the multiple methods used to manipulate the importance of resources indexed by internet search engines.

Some of the techniques that Google and other search engines use to measure the relevance of a page include determining the keywords that exist on this web page. These search engines analyze words that are either on the website or words on external or internal links pointing to that website. The creators of web pages can deliberately and abusively, include dozens or hundreds of “keywords”, only to position it better in search results. This is basically what spamdexing is. Another example of spamdexing is link farms.

A link farm (link farm) is a set of websites that are linked to each other in order to improve its ranking in search engines.With the creation of these farms pursued artificially the web page rankings get inflated as a result. Unfortunately, it is often confused with white hat optimization techniques that do not involve deception.Spamming keywords include links to web sites, blogs and forums with the intention of publicizing a website more than it deserves, which is unsatisfactory for those searches.

Conclusion

An easy way to distinguish between Good and Bad Seo is the amount of time necessary to achieve the desired results.If you do not know the right techniques and tools, White Hat SEO uses methods that produce results slowly over time and only after a good deal of effort has been put into the site. Black Hat SEO offers quick and easy results, but accomplished through deceptive practices. This will often lead to penalty.

If you are looking for an ethical SEO company that will take great care of your website and achieve great results, the right way, then contact Boost One Seo today.

seo tips

5 SEO Tips for Small Business

The advent of the web has not only helped to corporate globalization, it has also opened the doors to small businesses in different areas to compete legitimately with the largest companies in its field. Indeed, a good SEO optimization for small business can propel it to the top in the organic search results of Google, at least locally.

What is SEO?

Search Engine Optimization or “SEO” is the set of techniques used to optimize and promote a website in order to increase the targeted traffic from search engines like Google, Yahoo and Bing. These three major search engines drain alone over 90% of Internet traffic. If they cannot find your website, you miss the opportunity to reach a wider audience and get more targeted visitors. White Hat SEO can be complex, requires a thorough understanding of search engine algorithms, and updates such as Google Panda and Google Penguin, you can still get a good position in a few simple SEO tips.

5 SEO Tips

If you want to increase your traffic and make your small business a success, follow these five SEO tips.

1. Choose the right keywords

keywords

Choosing the right keywords is one of the most important SEO tips. If you do not choose your keywords wisely based on what your target search is, all your efforts will go to waste. What words or phrases do your potential customers use when searching for your products or services? What problems can your product or service solve? Make a list of these terms and use keyword tools such as the Google AdWords Keyword Planner to determine the keywords for which you have the greatest chance to achieve the best positioning.

2. Create unique and relevant content

content quality

Content is King! This well-known saying of SEO professionals has never been truer. Offer valuable and unique content to your readers. Include your keywords in your content in low density. More than two keywords in a paragraph of 100 words make your readers confused and create over-optimized content, which can lead search engines to penalize your site. If you are lacking inspiration, content creation is a great way to attract traffic as quality content on the required subject helps in maintaining the interest of the readers. You must also never forget to cite your sources!

3. Provide a simple and clear navigation

simple navigation

Structure and simple navigation on your site will help search engine spiders index your pages faster to promote a good ranking. The best way to create a clean and simple structure for the website for your small business is to use a user-friendly CMS for both your visitors and the search engines such as WordPress. Most web-hosting providers allow you to install WordPress with a few clicks on your server.

4. Optimize your titles and texts

title tag

The titles of your pages are very important for the SEO of your site, because they provide search engines with accurate information on the subject. Be sure to include your main keywords in the titles of your pages. Your main keywords are the ones to which you want to get the best positioning. Use <h1>, <h2><h3> for your subtitles and bring up your keywords in bold. These techniques are intended to highlight your keywords so that search engines accurately identify the topic of your content and rank it at the highest level.

5. Share your content on social networks

share social networks

Social networks can generate heavy traffic to your website. It is not necessary to create a profile on all existing social networks, focus on the popular and most useful points for your company on mediums such as the Facebook, Twitter, LinkedIn, Google Plus and Pinterest, especially if you have beautiful photos to share. Share your content on your profile and encourage your visitors to engage and share your content by inserting social media buttons on your pages.

Conclusion

The world of SEO is sometimes like a jungle in constant motion. The good news is that you don’t need to be an expert to climb to the top of the results on Google, Yahoo, or Bing! SEO is all about common sense and perseverance. You can begin by applying these five simple and effective SEO tips. Improve your online visibility, increase your conversion rate and get your piece of the internet pie!

content marketing

Content Marketing: A Sales Strategy with Added Value

There has been a lot said about content marketing, not just in social networks, but all over the internet, for a long time. The definition, however, can be somewhat elusive. Actually, we are always talking about content marketing in one way or another. In many ways, it’s considered the backbone of brand presence.

Content marketing can have many forms, for example: through videos, case studies, books, computer graphics, quizzes, polls, photos, and more. The range is very wide in the digital world.

What is Content Marketing?

content marketing process

We use content marketing to do things like increase sales of a brand, to generate a positive brand image and to position a company as an authority in a particular subject or particular line or range of products.

For SEM or PPC Marketing (Pay per Click Marketing) we also need good content. This means that quality content is the key whether we are working with social networks on the web, or with some other digital media. If we buy traffic, buy followers, then we have to have something to hold them.

Content marketing is a concept that takes time and experience online to accomplish, and is becoming more relevant everyday. When you are marketing your content, you should offer original, entertaining or useful content to users (even all three at once) targeting sale as the primary goal. When creating a content marketing strategy, it is essential to be clear about what our target audience is, what their needs are, what information you want to provide them, and how you can help.

content marketing methods

The corporate blog is one of the best tools to convey valuable content that helps attract, convert and retain customers. However, the originality of both topic and presentation of information plays a fundamental role. Therefore, you have to take advantage of the various forms that can offer good content(videos, info-graphics, e-books, newsletter, interviews, etc.).Factors such as Social Media or SEO Positioning are very important for a good content strategy, which is why, you can always exploit the potential of all available opportunities. In addition, content marketing is a sales strategy with many benefits.

How do you know if it works?

Some basic metrics will help you know what you have to achieve(themes, formats, strategies, customer service, design, usability, etc.). Content marketing is often confused with other related online content generation strategies like Branded Content, Copywriting, Storytelling and Content Creation. The line that divides some other concepts is fine, sometimes fuzzy, but it should be clear in its meaning and must involve each of these actions at the time of raising your content creation strategy.

Branded Content Marketing Content

This technique is based, as the name suggests, on the production of “branded content”, in any format, which means that the branded content does not have to be digital. In fact, this type of content marketing is mostly used in the television field.

Content Marketing vs. Copywriting

This is a technique of creating persuasive content focused on the user performing a specific action such as a purchase in your online store, a call or requesting particular information. The most important nuance is that copywriting hides the fact that you are trying to sell something. It is more aggressive and more direct. Of course, you can also perform functions such as inform or entertain your users, but this is not its true goal. In addition, copywriting is only the creation of content in text format.

Content Marketing vs. Storytelling

Storytelling consists of turning a message or an idea in a short story that allows a connection between the narrator and the audience. Its turning branded content into a narrative that encompasses various stages and chapters. It is another way to reach your audience.

If you want to know more about content marketing, fill our free SEO analysis form and one of our experts will contact you.

seo montreal

SEO Montreal – Results Driven Marketing

When looking for Seo Montreal, it can be difficult to find a company that will actually be able to deliver results. Many companies, and websites claim to be able to rank companies on various search engines for keywords related to their business, but in reality, the majority of these websites are simply outsourcing the work to cheaper, less reliable options. This is where Boost One Seo is different. By carefully analyzing your industry, your competitors and your website, we will come up with a unique approach to your online marketing strategy, one that has been fully customized. There are several steps required to getting a website to the first page and position on Google for their given keywords, and all of the elements must be present in order to achieve those results.  Some of these elements include:

  1. High quality content and frequent posting
  2. High quality links pointing to your website
  3. Complete Social media presence
  4. Proper on page optimization
  5. Offering quality to your visitors

In order to truly have a business that can achieve first page ranking, you must have all of these elements checked off. There are no shortcuts, especially for company’s looking for long term results.

High quality content and frequent posting

More than often, company’s and individuals claiming to offer Seo services Montreal and all over the world overlook the importance of high quality content in an Seo strategy.  In a recent study, it was determined that the top 10 results for any search term in Google has an average of 2000 words written on it. The higher the word count, the better the ranking. There is a direct correlation! Check out the image below.

search engine marketing

The average top result has 2416 words, and the 10th results average no less than 2032 words. This definitely shows us that the better the quality of the content on the website, the higher the ranking the majority of the time. This also means that people should be posting as frequently as possible, because fresh new content that provides something of substance to the visitor will be ranked highly in Google and other search engine’s eyes, and this will translate into greater ROI for you and your business. If your post is only 500 words long, or 1000 words long, that’s fine too, just be sure to post as frequently as possible, and try to provide as much detail as possible without being repetitive.

Think about it from a logical perspective. If Google see’s that a certain website is posting frequently, detailed content that legitimately helps the person searching for that phrase, why wouldn’t they put them on top of the rankings. These search engines jobs is to provide the highest quality results possible to it’s users, and more often than not, the site’s offering the most quality also contain the most words and images. There are many other parts of the article, website, or post that should be present to help optimize the page for the results such as using the right bold text, italics, headings, images, videos, titles, meta description and keywords, and if these are all there, generally you have a winner. This is what Boost One Seo is trying to do with Seo Montreal and with local companies trying to be a step ahead of the competition.

High quality links pointing to your website

When speaking about off page Seo, one of the most important actions is link building. This doesn’t mean you should add your link to any website that will take it and post it to their website, this means by providing quality rich content, refer internet users to your website in a way that will help them find the answers they are looking for. Some ways to do this are by building web 2.0 properties, participating in various online forums related to your industry, answering people’s questions online and letting them know how you can help them. The idea behind this is to grow your company’s overall web presence.

link building

Take for example a company looking for Seo Montreal so that they can help their florist business grow. Firstly, we can build various florist related mini blogs offering quality to it’s readers. This could be a blog about roses or about choosing the right wedding flowers. Once this blog has been built we must add quality content. Once the site is considered complete we can link to the florists main website to help give it what is referred to in the industry as “link juice”. The more link juice, the better the rankings, provided content and the other elements are in place. The next thing that could be done is to find flower related forums and blogs and participate in the discussion, either by posting a thread, replying to a thread, commenting on an article or any other form possible. The idea behind this is to steadily build links, month after month until after some time, these very forum posts and blogs that have been commented on are ranking for your search terms, and your website is posted their. If Google and other search engines see your link on these related websites, you are more likely to have a strong position in the search rankings.

Complete Social Media Presence

These days more than ever, Social media is completely revolutionizing the way businesses market themselves online. Facebook, Twitter, Instagram, LinkedIn,Google Plus, these are the big ones, but there are countless others. Company’s must have a presence on all of these and constantly engage with their fans and followers. This happens by providing high quality content that goes viral, and makes people share it with their friends and family members. Anytime a new post has been made, or there is any type of new content or announcement being added to the website, it should be shared across all platforms. There are not many company’s that offer Seo Montreal and will tell you this, which is another reason you should let us do all the work for you. If you realistically want to be on top of all the Social Media outlets, as you should be, you would have to have at the very minimum a dedicated staff member to do this in order to be effective.

Social Media

Boost One Seo can handle your Social Media responsibilities and we will ensure that your visitors and followers are constantly engaged and sharing your company’s content. Rather than hire someone full time, let us do all the work and make sure that you have all of your bases covered.

Proper on page optimization

Another aspect of Seo that is often underestimated in importance is the on-page aspect. You can do all the link building and Social media interacting you want, but if your website itself is not properly optimized for search results, it could be a long and painful road to realizing you will never be ranked. Even worse, you could get penalized by Google and then shunned from the results forever. There are several things that should be there in order for the on page Seo to be up to par. First and foremost there should be a sitemap present on the site. This let’s Google know how your site is mapped out and it notifies them when there are changes or new additions. Secondly, all images should have properly formatted “alt text”. This is basically a few words describing the image.

on page seo

There should be a meta title, meta description and meta keywords present. This is typically the information that appears in the results themselves. If you are looking for SEO Montreal, be sure that these aspects are covered in the overall package being offered. One of the very first things that Boost One Seo does before beginning an Seo job for any company is to first do a full on page analysis to make sure everything is as it should be. There should be good content, with bold text and italics text in places. H1, H2 and H3 headings if possible. As many images as possible with properly configures “alt text”. The entire purpose of the website and and the main service, product, or content it offers should be present in the title tag, url, content of page and image alt text. All of these elements together comprise a website that is properly optimized on site.

Offering quality to your visitors

The main purpose of any content being created on your website should be to create content that provides answers to people’s questions or generally helps them solve a problem. If you offer quality, Google will rank your website higher, you will get more visitors, and those visitors are more likely to share your website to the world. This is the goal of any website, to be highly ranked and to get the most visitors possible. This does not happen over night. It happens by hiring the right team for the job, a team that can provide a unique strategy and deliver high quality results. Too often, Seo Montreal can be hard to come by. Company’s can claim to provide results yet cannot deliver when the time comes. Boost One Seo is realistic from the very beginning, and we tell you which keywords and phrases you should be targeting to get started. Like with any successful marketing campaign, the right budget must be allocated to achieve the right results. It is unrealistic to expect drastic results if the budget is there, which is why we like to give all of our clients a few options with a few different price points before we get started. This way, businesses know what to expect, and in how long to expect it.

Get a Free Assessment

Before getting started, we will first conduct an analysis of your website and it’s competition. We do this in order to accurately determine, which keywords would help your business, and how long it would take to rank for these keywords or phrases. Of course, much like anything else in the world, the time that it takes to achieve results goes hand in hand with how much competition there is out there. If you are in an industry that is flooded like competition like the Customs industry or the moving industry, it typically takes more time to get ranked than if you were in the dog walking business. The advantages are that once you do get ranked for these keywords, your business can grow astronomically and it really adds to your bottom line. If you are looking for Seo Montreal be sure to get your free Seo assessment and we will get started on your game plan immediately.

Monthly Work and Progress Reports

It is not simply enough to just do the work, our policy is to also keep the client informed along the way so that you can a) see what we’ve been doing 2) track the progress of the keywords we are targeting. Each and every month we will send you full work reports explaining in detail what links we have built and where you could see them. You will also see what on page work we have done, whether it’s posting on your blog, or properly configuring your on page Seo. We will also provide monthly reports on ranking progress, where we will show you where you were ranked at the beginning of the cycle compare to the end. Watch month by month as your organic search engine rankings increase, and you get more visitors and leads to your website. Boost One is changing the way Seo Montreal is being done and paving the way for results driven marketing. It’s out with the old and in with the new when it comes to any Montreal Seo Company. Google has changed it’s algorithm and the way it reads websites several times over the last couple of years, so anyone using those old tactics are simply being left in the dust, while anyone using the new form of Seo, which is all about quality, is ranking on the top of search engine results at will. Be a part of a winning team, be a part of Boost One, and make sure that the right company is taking care of your company’s website. Get a free assessment or contact us today to find out more about our custom online marketing strategies and about how we can help your business thrive!