Category Archives: Advertisement

How to Create a Great Digital Marketing Campaign

Set Goals and Objectives

set goals and objectives

As in any other form of media, working with a clear and specific methodology is essential especially, when planning a campaign at the digital level. The first step is to set goals and conduct research aimed at understanding the competition, industry and consumer trends. While conducting this research, you should define your objectives and collect information about the client/brand, target audience and the related market.

To follow through with any campaign, you need to answer two questions:

1) What is the goal?

and

2) What is the desired action? Do you want to increase sales, launch a new product, need feedback from your customers or want to generate some rewards for their loyalty?

Team Work

team work

You must develop a global benchmark category and identify opportunities in new digital media formats, and new social trends, relating to new consumer channels. For this first step, it is essential to have a multi-talented team to investigate these opportunities from the perspective of your consumer and two-way communication.

A Strategy

marketing Strategy

The next step is to propose a strategy and plan where you want to go with your digital marketing campaign.After analyzing the information obtained in the research process, you are in a deductive process. It must define the path to the solution, developing an action plan that defines the elements of digital communication. This strategy should contain elements of Seo, Advertising, PPC, and Social Media aiming at a comprehensive online strategy.

From planning to development, it’s important to define the creative concept. It is crucial that creativity reflects alignment of the various elements.

The Campaign

marketing campaign

Once the strategy and creativity is defined, you are in the production process of campaign development, which is the process of producing various pieces that make up the creative strategy. To achieve a good final product, it is essential to have an integrated team capable of graphic design, multimedia and programming to manage the relationship with the client. Importantly, unlike an offline campaign, the production process in the online world has stages of animation and programming while providing an innovative experience to the consumers.

After launching the campaign, it is crucial to track analytics. At this point, the digital domain that has been setup will allow monitoring in real time which will allow you to instantly correct any deviation or weak point. Tracking tools like Google Analytics collect and analyze results so that you can constantly improve your campaign.

Visibility

online visibility

Visibility is critical in any campaign. A lesson you must learn is that no matter how good your products/services are, if a good analysis and advertising campaign is not made, you will potentially lose a massive quantity of buyers and/or visitors and your sales will never achieve the targets you set. Visibility can come from many sources such as advertising, natural search, social media, content marketing, e-mail marketing and many more venues. Having an idea of what services to use to present your product is crucial for the campaign.

Measuring Results

measuring results

When measuring the success or failure of a digital campaign, it is essential to understand what you are measuring. Many feel that having a million hits is a success. It is a success, if the goal is purely branding and distribution, for example, launching a new product.

However, it is important to measure the investment versus the results, the final ROI. If you have a campaign that aims to promote direct sales via online medium, you should measure the sales generated, not the number of unique hits that are obtained. An online campaign must raise measurable objectives.

What are the main elements that influence the effectiveness of an online campaign?Multiple factors influence the effectiveness of a digital campaign. Among them, the most important are:

  • The quality of the creative banner design
  • The number of times the campaign is seen
  • The context of site where the banner is located

Several studies indicate that firm’s brand recognition grows when it’s shown more than 10 times to the same person. This is important especially for new brands in the market. It is also important that campaigns have the company logo on the banner being displayed.

The last recommendation is to quantify the success of your campaign. Presently, there are many methods that allow us to measure results, and the most common is to use tracking codes like Google Analytics or Histats. No matter how great your campaign is, it is always a good practice to measure the traffic, the achievement of objectives such as sales, number of visits, conversion rate, most successful keywords, sites linking to yours, etc. One of the tools that we recommend using is Google Analytics, because it is the most famous and complete tool. In addition, Google Analytics is useful for all types of projects from marketing campaigns, mobile apps, Webapps, to monitoring games and other things.

For more information and assistance, feel free to fill our free marketing analysis form and have our experts put together your winning strategy.

video marketing

The Power of Video Marketing

With so many marketing techniques and tools available for businesses, it can sometimes be difficult to decide whether you need to devote some or all of your marketing budget towards generating traffic from certain sources. In this era of online marketing, Video marketing is an important option to consider when trying to promote your business. It is important to understand the power of this service, especially when trying to get the most out of your marketing dollars.

Ability to Spread like Wildfire

viral videos

Online videos have the potential to spread like a wildfire. Since they are extremely easy to share between users, often when a viewer sees a video they enjoy or find useful, they like and share it with other people that they think will benefit from what the video is about. This is especially true with Social Media networks that allow you to upload the videos through them and onto your public profile.

Search Engine Results

video in search results

When customers are looking to solve a problem or are looking for information, they tend to go to the Internet to find what they are looking for. Videos are now frequently found in search engine results, and can often lead to high click-through rates. This also means that videos appear in search engine results with website based text, which can be customized to relay your company message. Many consumers find that viewing a short video is the easiest way to get the information you’re looking for over readable content pages.

Commitment

Videos tend to be more dynamic than text, which helps engage your visitors. If you have a video on the homepage of your website, a video can increase the “stickiness” of your website, which is the average amount of time visitors spend on your site. In essence, videos tend to capture and hold the attention of visitors for longer periods of time than text.

Branding Techniques

Video Marketing Strategies

Videos can help brand you, your business and your product. Especially for service based businesses, videos allow companies to build a good relationship with their visitors without ever seeing them. As service providers tend to rely on the relationships they build with their clients, videos can help build and strengthen the connection and sales.

Video marketing works best when combined with other online advertising campaigns like organic seo and/or online media buying. Internet users tend to overlook online ads because they see many on a daily basis, at nearly every website they visit. This makes online ads less attractive, no matter how attractive they may seem. That’s why online videos are more effective because they add a more personal touch in attracting advertisers and potential customers.

A Cost-effective Marketing Strategy

When making an announcement, people usually seek high return on investment for each action they take. Video marketing is a great option because there is little cost involved in the marketing. There are a few criteria that the video must meet, and should be shared in a particular way, however as far as achieving rank for a video, if the quality is there and it is content that could be shared, the hard part has already been completed. Unlike PPC marketing services that take hefty budgets and can sometimes give a low return on investment, the cost to market a video is substantially lower, and can be more profitbabl.e

Better Targeting of a Particular Market

It is a fact that Internet users have different occupations and range in different ages and from different backgrounds. If video marketing is done correctly, it can be targeted to a specific group of users that has the potential to be interested in your business. If you are looking to target a specific area to offer your services, a targeted video and some local seo marketing services can go a long way. Therefore, it is a tool that happens to be more effective than other conventional media marketing methods.

Less Technical

marketing videos

This is perhaps the most important of all the benefits of video marketing for any business. You can do this work, even in the comfort of your own home with no advanced technical skills. You do not have to learn any language or computer code to do video marketing. The hard work is in creating the video, then you just upload your video and publish it on the website you’d like to. You may need some help optimizing the video for search, building some quality links pointing to it and of course creating the video, but anyone is capable of uploading a video on YouTube or similar video sharing sites.

Videos have proven to be an effective marketing tool and are setting the standard for the rapidly growing online marketing industry. This trend is slowly replacing conventional marketing strategies that currently define the way we market in the digital age. If used properly, it results in gaining more customers, increased sales, and online visibility that contributes to success in business. If you would like to learn more about SEO or video marketing, then fill out our contact form and one of our experts will call you to discuss strategy.

online media buying

Media Buying, a Necessity for Any Online Marketing Campaign

Online Media Buying has become a basic necessity for organizations, companies and institutions around the world, as the Internet gains new users every day. The worlds internet users see banner ads in their day to day browsing and use these means to inquire about the products and services they require as well as to acquire them.

Advantages of Online Media Buying

media buying techniques

Some advantages of Buying Online vs. traditional advertising media is that online media buying is much cheaper, you can target your market better, and you can also be at the right place at the right time. The goal of any advertiser is to place the business in front of the eyes of potential customers, and having a banner ad conveniently placed on the same page that clients are searching for answers can be advantageous in many ways.  Media buying also helps user interaction, as everything is measured, and quantified to make you know the exact source of traffic, how long they were on the page, and what keywords they used to find you, etc.

An Important Element to add to Existing Campaigns

media buying services

Online media buying can complement traditional media campaigns such as TV, Radio, leafleting, Point of Sale, Activations, Guerilla, etc. In fact every day the trends shift toward comprehensive campaigns in which an interaction takes place with the user in every media format whether online or offline.

Meanwhile, companies all over the world are spending a higher percentage of their budget purchasing Online Media. Currently e-commerce businesses face a big challenge in media buying. Business partners have the challenge of buying traffic that is targeted to their sites purpose; advertisers on the other hand have the challenge of finding the channels that will provide the best results for allocation of funds and this is not easy to accomplish, both tasks can be difficult.

The business owner will usually choose to purchase traffic on a large scale which is not necessarily qualified. Certainly, this scenario will provide a gain in page views and clicks. However, this does not refer to a delivery optimized with respect to cost benefit campaign. It can be tough to assess the pricing of sales traffic, and this is a problem business owners see often, which is why they should hire professionals to optimize and manage their PPC campaigns and media buying efforts.

The side of the advertisers account is more complex. When your e-commerce business grows large enough, you also hold a presence across the web, a presence you must solidify and grow. Your brand can become present in channels such as aggregation sites, portals, search engines, affiliates, among  many others.

What is the best course of action? 

what is media buying

Most people will opt for a direct investment for a specific frame of time, which can deliver good ROI, deliver leads or even attract new customers, however poor choices could undermine the medium-term strategies and existing gains. Stop investing in the same channel and start diversifying your strategies. A good online marketing campaign has organic rankings, PPC, Banner ads and Social Media in mind.

What  is the best channel to invest in without jeopardizing any gains in your current digital strategies? This varies according to niche, segment, competition and product portfolio.

In countries like the U.S. and UK, the percentage of media buying exceeds 17% of advertising investment, which indicates that the trend remains entirely favorable to the buying of online media. You being responsible for the advertising budget must consider these online actions. If you need a professional agency that has media buying experience, contact us.